Prudence Karimi, Mprsk Email & Phone Number

Nairobi County, Kenya

Ruiru, Kiambu, Kenya

▶️ Key Contributions & Results:☑ Spearheading dynamic marketing strategies across digital, print, and events to elevate Tatu City's brand presence and product awareness while meticulously overseeing messaging, visuals, and tone consistency across all communication platforms.☑ Innovating compelling content strategies for web, social media, press releases, and diverse mediums, ensuring alignment with brand objectives.☑ Cultivating robust connections with media entities and key influencers, securing impactful press coverage and fostering positive brand associations.☑ Harnessing data-driven insights to meticulously evaluate marketing endeavors, furnishing actionable recommendations for enhancing future strategies and optimizing returns, while also overseeing marketing procurement and budget management.☑ Spearheading comprehensive advertising strategies across diverse mediums and platforms, while also overseeing marketing activations, staff initiatives, and events, directing activities and budgets to empower women within the company.▶️ Key Achievements.🏆 Successfully executed the presidential launch of the CCI Global call center at Tatu City and spearheaded the Fun in the Park event, attracting over 15,000 attendees.🏆 Facilitated a Title Deed handover event for Oaklands Properties, leading to the sale of 20+ plots priced from KES 2.8M.🏆 During my tenure, Tatu City achieved record PR and media value through compelling press releases and innovative storytelling, showcased on the Tatu City website from October 2022.🏆 Initiated successful marketing campaigns that significantly increased lead generation and conversions, such as the 30-day payment destination trip campaigns.🏆 As Vice Chair of RenWoman, I reinvigorated the inactive women's group in Tatu City by creating a comprehensive annual calendar filled with monthly events.🏆Pioneered the Standard Chartered Marathon debut at Tatu City, orchestrating staff participation.

Nairobi County, Kenya

▶️ Key Contributions & Results:☑ Media Relations & Crisis Management: Established and nurtured relationships with media, ensuring positive coverage and crisis management.☑ Content Creation & Dissemination: Created impactful content, disseminating it across channels to elevate Tatu City's messages.☑ Brand Image Enhancement: Developed strategies to enhance Tatu City's brand image, monitoring media and addressing issues promptly.☑ Internal Communication & Culture Promotion: Contributed to internal communication, fostering transparency and organizational alignment.☑ Stakeholder Engagement & Sales Support: Identified and managed media and influencer leads, ensuring brand recognition and stakeholder engagement.☑ Event Planning & Integrated Communication: Spearheaded diverse events for stakeholders and executed integrated communication strategies, including digital marketing and CSR initiatives.▶️ Key Achievements.🏆 Led General Elections preparedness session for Safaricom & MNOs, engaging key stakeholders: Nation Media Group, Standard Group, Kenya Editors Guild, & Kenyan Cabinet Secretary of Information and Communications.🏆 Organized media training and crisis management for Safaricom's CEO and executive board, facilitated by Brunswick Group at Hemmingways Nairobi.🏆 Led PR efforts for the Daktari Smart telemedicine program, a partnership between M-PESA Foundation and Gertrude's Hospital Foundation, aimed at treating 32,400 children in remote Kenyan counties.🏆 Developed and executed a PR relaunch strategy for BetKing Kenya, repositioning the brand through media relations, digital marketing, CSR, partnerships, and safe gambling content.

Nairobi County, Kenya

▶️ Key Contributions & Results:☑ Cultivated and managed robust relationships with key stakeholders at Safaricom, BetKing Kenya, Meta, and Pathologists Lancet Kenya, serving as their primary liaison for communication and strategic planning.☑ Led the development and execution of tailored PR, media, and communications campaigns for Safaricom, BetKing Kenya, Meta, and Pathologists Lancet Kenya, aligning with their unique objectives and challenges.☑ Led efforts to engage with media outlets and influencers, securing impactful coverage on various platforms to boost brand visibility and manage reputation.☑ Directed the creation of compelling content, including press releases, articles, blogs, and social media updates, adeptly reflecting the messaging and positioning strategies of clients.☑ Provided strategic counsel and rapid response support to clients during times of crisis or reputational challenges, effectively mitigating negative publicity and safeguarding brand reputation.☑ Analyzed PR and media campaign performance using industry-standard metrics. Delivered actionable insights and comprehensive reports to clients, demonstrating ROI and guiding future strategies.☑ Drove organic growth by upselling and expanding project scopes. Contributed to new business pitches and client acquisition efforts, fuelling overall agency growth.☑ Managed industry insights, client communications, and project budgets. Developed teams and maintained high-quality standards in deliverables.▶️ Key Achievements.🏆 Cultivated and managed robust relationships with key stakeholders at Safaricom, BetKing Kenya, Meta, and Pathologists Lancet Kenya, facilitating effective communication and strategic planning.🏆 Spearheaded proactive engagement with media outlets and influencers, enhancing brand visibility and managing reputation across diverse platforms for Safaricom, BetKing Kenya, Meta, and Pathologists Lancet Kenya.

Nairobi County, Kenya

▶️ Key Contributions & Results:☑ Managed client relationships including Upfield-Blue Band, EABL-Guinness & Kenya Cane, Jambojet, BAT, Ernst & Young, Brook House School, Safaricom Foundation, Coca Cola PAC, and PwC.☑ Developed and executed tailored PR strategies and campaigns aligned with client objectives, while staying informed about industry trends and competitors.☑ Cultivated relationships with media representatives, pitched stories, secured coverage, and engaged with key journalists to amplify client messages effectively.☑ Produced compelling content across channels and crafted narratives for events, ensuring brand consistency and resonance with target audiences.☑ Implemented transparent crisis communication strategies, managed partnerships, and engaged stakeholders to safeguard client reputation and advance objectives.☑ Tracked metrics, conducted analysis, and provided detailed reports to demonstrate PR impact, optimize campaigns, and manage budgets effectively.☑ Managed client accounts, overseeing budgets, invoicing, negotiations, and exceeding expectations for client satisfaction and growth.☑ Crafted tailored PR strategies to enhance brand visibility and secure new business, engaging online influencers and bloggers to amplify digital presence and convey client messages across diverse channels.▶️ Key Achievements.🏆 I spearheaded the Guinness Night Football campaign, overseeing media relations and coordinating matches in various locations, including Nigeria.🏆 Conceptualized and executed Upfield's BlueBand Good Breakfast campaign in Nairobi and Kisumu primary schools, sparking media interest and partnership proposals from industry players and non-profits.🏆 Launched Guinness Smooth in Kisumu with chartered plane for media and influencers, driving strong 2019 social media presence.🏆 Directed Hop House 13 launch: strategic media invites, influencer management, bar activations for brand visibility & engagement.

Nairobi County, Kenya

▶️ Key Contributions & Results:☑ Client Relationship Management: Developed and maintained strong relationships with clients, serving as the main point of contact for day-to-day communication. Understood client needs, objectives, and preferences to ensure their satisfaction with services provided.☑ Project Management: Oversaw the planning, execution, and delivery of client projects, ensuring they were completed on time, within budget, and to the client's specifications. Coordinated with internal teams, including creative, media, and digital, to ensure seamless execution.☑ Strategic Planning: Collaborated with clients to develop strategic communication plans that aligned with their business goals and objectives. Provided strategic counsel and insights to clients, leveraging industry knowledge and trends to drive results.☑ Campaign Execution and Monitoring: Implemented PR campaigns and initiatives across various channels, including media relations, social media, events, and influencer marketing. Monitored campaign performance, analyzed metrics, and provided regular reports to clients to demonstrate ROI and identify areas for improvement.☑ New Business Development: Proactively expanded client base through targeted business development efforts, demonstrating Ogilvy Africa's PR prowess in pitches and presentations, while tailoring proposals to meet client needs▶️ Key Achievements.🏆 Client Satisfaction: Ensured high client satisfaction and retention through effective relationship management and exceeding expectations.🏆 Project Management Excellence: Demonstrated proficiency in project management, consistently delivering projects on time, within budget, and according to client specifications.🏆 Strategic Growth Contribution: Implemented strategic communication plans, driving brand visibility, media coverage, and ROI for clients, fostering business growth.

Nairobi County, Kenya

▶️ Key Contributions & Results:☑ Quality Assurance Oversight: Ensured adherence to quality standards and regulatory requirements throughout the food production process, while developing and implementing quality control procedures to maintain product consistency and safety.☑ Inspection and Testing: Conducted regular inspections and tests on raw materials, in-process products, and finished goods to identify any deviations from quality standards, utilizing laboratory equipment and testing methods to analyze samples and verify product integrity.☑ Documentation and Reporting: Maintained accurate records of quality control activities, including inspection results, test reports, and corrective actions taken, while generating comprehensive reports to management highlighting quality performance and any areas of concern.☑ Training and Compliance: Trained production staff on quality control procedures, hygiene practices, and regulatory compliance requirements, while monitoring and enforcing adherence to quality standards and food safety protocols across all departments.☑ Continuous Improvement Initiatives: Identified opportunities for process improvement and efficiency gains within the quality control system, collaborating with cross-functional teams to implement corrective actions, preventive measures, and quality enhancement initiatives.▶️ Key Achievements.🏆 Elevated Product Quality and Safety: Successfully maintained adherence to quality standards and regulatory requirements throughout the food production process, resulting in heightened product consistency and safety.🏆 Enhanced Operational Efficiency: Implemented streamlined quality control procedures and initiatives, leading to increased operational efficiency and cost savings within quality control operations.

Diploma, Marketing.

Diploma, Public Relations, Advertising, And Applied Communication

Bachelor Of Applied Science - Basc, Foods, Nutrition And Dietetics, Second Class Honours, Upper Division

Certificate, Computer Packages

High School Certificate, Kenya Certificate Of Secondary Education. (Kcse), A-