Prudence Mckendry Email & Phone Number

Surry Hills, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Interim freelance role working across Samsung, Mastercard, Hubbl (Foxtel) and Audible on global and domestic social and influencer brand and connections strategies.

Sydney, New South Wales, Australia

Identifying business problems and market opportunities for my clients, such as CUB, in order to create commercially robust brand recommendations (positioning, manifestos, values, architecture, etc.), creative propositions and succinct creative briefs that optimise their existing portfolio or inspire innovation projects. Utilising stakeholder interviews, collaborative workshops and trend analysis where appropriate to ensure robust strategies grounded in insight.

London, England, United Kingdom

As part of the in-house creative agency, I won over 40 pitches for integrated B2B and B2C campaigns. Adept at crafting engaging strategic narratives and maintaining client engagement (often at a C-suite level) throughout the process from brief to presentation, ensuring seamless creative collaboration and a steady stream of new business wins. My deep understanding of client problems and audience needs, macro trends, current affairs and objective setting ensured that each campaign was timely and effective. Clients: Franklin Templeton, YouTube, HSBC, Maersk, Thoughtspot, UBS, IDA Ireland, Grand Seiko, eToro, WeWork, Smart Energy GB, BP, Ericsson, UNICEF and more

London, Greater London, United Kingdom

London, United Kingdom

Responsible for brand, identity and go-to-market planning (including comms tasks, messaging, campaign rollout, channel effectiveness, objective setting, etc.) as well as launching the first international office with a team of two reports.

Hunters Hill, New South Wales, Australia

Sydney, Australia

Guiding the brand development of Finch’s expansion into digital content (successfully pitched to Google as a foundational partner) as well as creating the communications strategy for ed-tech sister company Creatable.

Sydney, Australia

A hybrid role bridging the creative and strategy departments responsible for social strategy, creative collaboration, audience listening, reporting and client presentations. Strategic lead on Nicabate’s most successful social campaign with over 208.5K engagements amongst people attempting to quit smoking, working closely with the creative team to boost effectiveness.Clients: Moet & Hennessy and GSK

Sydney, Australia

Part of the Connect Strategy team, working across Diageo’s portfolio to craft and present compelling content strategies and creative designed to attract and re-engage audiences by reflecting changing behaviour, occasions and lifestyles.Leo Burnett Sydney was recognised as #3 Regional Agency of the Decade, Pacific by Cannes Lions during my tenure.

Sydney, Australia

Digital strategy lead for brands, including Heidi Klum Intimates. Crafting creative briefs to diversify the brand’s presence which resulted in the launch of two brand websites, ecommerce, EDMs, plus over 1200% increase in social followers.

Social lead for eBay with the objective to establish the platform as a destination for fashion fans and parents. Campaigns resulted in 195% and 837% increase in clicks to site to eBay Fashion and eBay Mum’s business websites respectively. Other clients: NIVEA, Baptiste, Tourism Tasmania and Netflix

Ultimo

Bachelor, Communications (Journalism)

High School Certificate

Activities and Societies: Senior College Scholarship (Academic) 2006-2007