Prudence Rhudy Email & Phone Number

Fort Lee, Nj, Us

Senningerberg, Luxembourg, Lu

Senningerberg, Luxembourg, Lu

- Supervise and oversee the operations of the Category Controlling Team (5 direct reports).- Oversee the preparation of financial forecasts and outlooks.- Own financial planning and budget management functions.- Develop multi-year innovation plans with department managers.- Design, establish, and maintain an organizational structure to effectively accomplish the department goals and objectives.- Recommend benchmarks for measuring the financial performance.- Manage preparation of financial reporting related to Brand Performance and Price Increases.- Review analysis on marketing contribution, comparing against budget, mid-year forecast, and last year. - Review and analyze the main KPI on monthly basis with the goal of providing useful inside information to the business about the monthly performance (sales, gross margin, contribution margin).- Collaborate with Local and Group Controlling to provide high quality, timely information to the business- Lead and implement SKU Performance Management through development of robust budgeting and forecasting models, reinforced by a monthly rhythm of processes and analysis to deliver timely information and insight to enable the organization to make high quality decisions which drive peer group leading performance.- Collaborate with business partners to understand and challenge components of performance and forecasts. Quantify opportunities and risks and help develop contingency plans.- Hold business partners accountable for the delivery of their financial commitments.- Act as trusted business advisor to cross-functional team to challenge and support the business to improve overall performance. Provide financial management support to the commercial team to make business decisions as well as collaborate with multifunctional teams in the execution of corporate projects - Support local delivery of changes/improvements.

Senningerberg, Luxembourg, Lu

- Analyzed all new innovations and projects. Provided local cost information to Global Category Controllers. Created models for price increase scenarios- Performed monthly Portfolio Profitability analysis to understand SKU margins and opportunities for improvement. Found over $2 MM of Gross Margin savings for Kinder Joy- Identified and explained all the main variances of Actual versus Budget and Prior Year- Analyzed open A&P Purchase Orders and Media Flow Chart to identify risks to ~$180 MM Budget- Managed finance planning and performance management activities and related financial decisions including strategic plan and annual budget planning/forecasting, target development, financial performance reporting/analysis, financial modeling and decision support for USA- Partnered with the business providing critical financial perspective and insight for business strategies and decisions. Monitored and adjusted execution of actions- Pushed for harmonization, efficiencies and improvements to ways of working and build a mindset of continuous improvement within the Finance team- Directed and managed one Finance analyst

Secaucus, Nj, Us

- Build and maintain financial models to support internal decision making for a variety of business initiatives. Model new business development proposals to determine financial viability- Weekly revenue to EBITDA reporting and analysis, understanding performance & inventory position. Liaise with Inventory Planning monthly to ensure revenue and gross margin forecasts are accurate- Develop in-depth analyses by manipulating, aggregating and analyzing data to identify revenue opportunities, cost drivers, and key levers to improve business performance i.e. ROI, benchmarking of expenses, trend analysis- Track development of divisional budgets including but not limited to Marketing, Operations, Payroll, Field. Provide support from finance for all members of Senior Management Team- Lead the annual planning process as well as monthly forecasts - Complete of all monthly/quarterly/yearly reporting, analysis and related presentations. Monthly, year-to-date, and annual variance analysis. - Prepare quarterly board deck presentations. Gather and report quarterly KPIs for board presentations and use that KPI data to work with the business to drive performance- Deliver effective and timely ad hoc business analysis at the direction or request of others on the management team- Direct and manage corporate FP&A analyst

Blackfriars, London, Gb

- Evaluated gross margin improvement projects and innovations for €1 billion Dove Female Bar business of a consumer product goods manufacturer with business operations on six continents.- Recommended a clear and logical way to arrive at a Strategic Price Index in an increasingly diverse world of Dove Bar including learning from Net Revenue Management, Burgernomics, Marketing Mix Modeling, etc.- Developed 3-year business plan to save €2.6 million cash and to improve gross margins by 40 bps for Unilever Shower business in Latin America via supply chain improvements.- Created competitive financials for Female Shower in the United States, United Kingdom, Germany, and China to determine strengths, weaknesses, opportunities, and threats of Unilever and its competitors. - Created a dashboard and process to monitor and enforce compliance of rules regarding media creation by marketers.

Blackfriars, London, Gb

- Utilized expert knowledge of Excel to prepare reports to support the U.S. month-end close, quarterly marketing budgets, and monthly forecasts for $660 million Degree and Dove deodorant product.- Managed Personal Care Finance team annual cross-functional workshops to improve gross margins. Present summary of activities to Marketing Leadership team.- Trained business partners on how to conduct inventory waste management meetings leading up to replacing existing product at retailers with an innovation or discontinuing a product.- Periodic analytical reports distributed to management include:o P&L and marketing spend comparisons to budget/forecast/prior periodo Retail pricing trends by brand/customer versus competitorso Financial models with pivot tables, scenario analysis, data validation, and conditional formatting- Prepared Excel financial models for marketing and waste (e.g., slow-moving or obsolete inventory) reduction activities to increase revenue and profit margins. o Work cross functionally with supply chain, brand management, and customer development on new packaging and pricing strategies. o Review findings based on models with management in order to determine the potential of new opportunities.

Blackfriars, London, Gb

- Managed $5 million “in-store visibility” budget, analyzed product displays for personal care, foods, and refreshment brands; trained 10 associates on in-store visibility decision tree procedures.- Created tracking tool to manage $140 million “special-packs” investment and developed evaluation criteria for in-store visibility projects, with 100 bps increase in “special-packs” gross margin. - Supported Alberto Culver acquisition and special packs integration to Unilever reporting systems.

Blackfriars, London, Gb

- Created discounted cash flow models to evaluate innovation assumptions from marketing, supply chain, and sales for $850 million Ragu and Bertolli lines of business, with extensive review of net present value and internal rates of return.

Midland, Michigan, Us

- Supported product pricing decisions for U.S. manufacturer of raw materials; used proprietary pricing tool to analyze revenue and margins to price products, freight and payment terms.- As Summer Intern in Market Sell Business Services, beta-tested new e-commerce client platform and CRM web user interface to identify soft spots in online ordering processes.- Trained 10 team members on “uPerform” customer tutorials and online demonstration applications.

- Developed comprehensive financial and user projection models of virtual currency economy and viral factor (how many friends would each player bring to the game and retention) for a venture capital funded start-up social gaming company launching bingo on Facebook.- Reviewed marketing analytics and revenue reports to understand consumer behavior and to support modeling assumptions.

Washington, District Of Columbia, Us

- Analyzed financials and composed underwriting memos to support loan decisions totaling $50 million to a network of financial institutions that targeted low-income U.S. communities.- Monitored a portfolio of loans and investments- Provided technical assistance to CDFI borrowers as requested- Supported CARS™, the CDFI Assessment and Rating System, with financial performance analysis, portfolio management assessment, and document review.

Frankfurt Am Main, Hessen, De

- Supported 50-mid-to large cap clients for deals up to $800 million each; created financial models, applied valuation metrics, prepared presentations and produced pitch books for client meetings.- Researched companies and precedent transactions to create profiles, case studies and analytical assessments that include business description, stock performance, debt and financial summary and credit ratings- Assisted my group’s senior bankers in managing our summer interns and 1st-year analyst on various projects as well as guiding them in the various resources available

Frankfurt Am Main, Hessen, De

- Produced summaries of financial data from annual reports, quarterly reports, and equity research.- Created graphs and tables of financial data and stock performance, updated comps and edited presentations- Researched companies to prepare, update, and edit client presentations and pitchbooks

Chicago, Us

- Completed manual application of invoice payments and catalogued documents.- Prepared and evaluated month-end figures in database to general ledger.- Pinpointed information for Credit and Collections and interfaced with customers regarding billing and collection.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Finance, Minor In Computer Science