Prue Kingsford-West Email & Phone Number

Brisbane City, QLD, AU

Brisbane, Australia

Working with corporate, government, not-for-profit and start-ups, I provide strategic advice and marketing services. This encompasses managing everything from ground-up marketing automation and digital strategy, to member engagement and webinar hosting. Clients include The Risk Co., White & Partners, West Bros. Painting, Umbrella Solutions, CAFBA and.

The Risk Co. is an innovative, Australian-owned insurtech start-up, looking to disrupt outdated approaches to workplace health and safety. Our company was born from the need to make it easier for organisations to create safer workplaces for their people. Using technology coupled with years of experience, we deliver ways to help your business identify and.

Brisbane, Queensland, Australia

Brisbane, Australia

• Addressing a need in the organisation to provide ongoing communications during a time of significant change, I worked closely with teams in Australia, New Zealand and Canada to provide consistent communications on.
• Management of a Canadian PR campaign with a local agency, both remote and on the ground in Toronto/Vancouver promoting a… Show more Addressing a need in the organisation to provide ongoing communications during a time.
• Management of a Canadian PR campaign with a local agency, both remote and on the ground in Toronto/Vancouver promoting a $500m hospitality investment in the economy.
• Development of Tone of Voice guide and brand narrative
• Internal communications and repositioning during a brand closure. This included cultural initiatives and morale boosting to measure staff engagement as well as C Suite communications for townhall meetings.
• Change communications for Canadian leadership transition. Show less

• Working closely with the inhouse marketing team and external specialists, I joined Silver Chef to develop a paid and organic social media strategy, as well as implement an influencer strategy to engage key target.
• Influencer marketing strategy including talent management of celebrity chef,… Show more Working closely with the inhouse marketing team and external specialists, I joined Silver Chef to develop a paid and organic.
• Influencer marketing strategy including talent management of celebrity chef, content creation and implementation.
• Worked with agency for paid programmatic advertising, SEO and SEM to maximise results.
• Developed content for Pardot engagement programs designed to nurture leads for specific industry verticals. This allowed for progressive profiling of information and informed better marketing and sales strategies to.
• Community and brand reputation management – including liaising with business units and stakeholders to resolve customer complaints and mitigate brand damage. Show less

My time at Diabetes Queensland afforded me the opportunity to work on projects many and varied in nature.Initially starting out in a purely marketing based role, I developed, executed and evaluated marketing campaigns for business units to promote consumer based programs and paid membership.Since May 2015 I was been the sole coordinator and curator of all.

Provided administrative and event support to help deliver key government events including:- The Queensland Plan Brisbane Summit- The Queensland Government Precinct at the Ekka- The 2013 Queensland Reconciliation Awards- The 2013 Premier's Awards for Excellence in Public Service Delivery- The Great Queensland Week Adventure Trail- The Queensland Week.

Postgraduate Diploma, Psychology

Intensive Foundation Course, Graphic Design

Bachelor Of Business/ Bachelor Of Creative Industries, Public Relations/ Media And Communications, Distinction