Prue Lotharius Email & Phone Number

Sun Prairie, WI, US

• Overseeing a $4.5M marketing budget, I built a successful marketing team and created and executed the organization's first corporate Marketing Plan and franchisee Marketing Playbook ultimately resulting in positive.
• Developed robust franchise development marketing strategies, resulting in expansion from 0 to 184 territories within a single year.
• Established the Commercial Leads Center, which streamlined multiple third-party lead sources resulting in an average of $50,000 in leads provided monthly to each franchisee who partnered with Marketing.
• Spearheaded innovative residential marketing tactics, which consistently yielded $20,000+ in monthly leads for franchisees who partnered with Marketing.
• Amplified digital visibility for franchisees through a multifaceted digital marketing approach.
• Instrumental in Rolling Suds' recognition as one of Entrepreneur Magazine's Top 500 Emerging Brands in 2023.

Madison, Wisconsin, United States

• Purchased existing franchise in 2021 and doubled sales within 12 months due to focused marketing efforts, targeted sales approaches, moving the store, and developing a new team of efficient individuals
• Successfully changed the business model focus from primarily B2C to B2B, allowing for larger and more consistent and predictable orders
• Added four territories working with the corporate office based on success with current territory

• Responsible for leading marketing efforts of all business lines across WPS beginning in 2020 including B2B, B2C and government contracts
• Developed and implemented marketing and sales campaigns resulting in a 90% re-engagement rate with inactive agencies in 2019
• Increased Group Benefit client retention from 60% in 2016 to 85% in 2018 and 93% in 2019 utilizing targeted marketing campaigns
• Successfully rebranded the organization from overseeing the re-design to execution internally and externally
• Selected and implemented a new CRM platform across all teams to achieve critical sales goals and to improve marketing efforts
• Oversaw the seamless launch of a Dental product and Idemnity product nationwide during 2019 by creating effective marketing techniques and strategies

Hartford, Connecticut Area

• Played a vital role in ensuring the seamless operations of marketing efforts throughout the launch of a new Voluntary Benefits product (Critical Illness and Accident)
• Strategically steered new product launch marketing campaigns including the delivery of $1.2M in revenue through a successful $40K business-to-consumer business news publication print campaign targeting 500 groups
• Expertly produced a business-to-business industry vertical campaign using direct mail and email targeting 2,000 agents and achieving $600K in revenue
• Remained up-to-date on competitive, market, and sales trends to improve sales tools and marketing materials

Hartford, Connecticut Area

• Analyzed relevant markets to determine customer touch points, needs, and solutions
• Produced marketing reports in support of Property & Casualty sales teams
• Worked across business segments to ensure 30,000+ employees complied with new brand standards
• Remained in constant contact with sales teams via emails and weekly sales e-Newsletters and improved readership and communication by 67%

Madison, Wisconsin Area

• Served an integral leadership role while managing a $12M Property & Casualty insurance portfolio
• Rapidly promoted to Account Manager within 6 months of employment due to exceptional work performance

Greater Milwaukee Area

Madison, Wisconsin Area

• Developed creative sales strategies to increase awareness about new product lines
• Executed cold calling and door-to-door sales strategies while delivering world-class customer service

Master Of Business Administration - Mba, Marketing Management & Entrepreneurship

Activities and Societies: VP Alumni Relations MBASA, Graduate Entrepreneurship Council, American Marketing Association, APICSMartin J..

Bachelor Of Arts - Ba, General Business, Cum Laude Honors

Activities and Societies: NSHLA