• Build and manage acquisition campaigns across various channels including social (Facebook), search engine marketing, Google Search ( engagement campaigns, Pmax, display, affiliate, and partnerships to drive revenue and increase ROI.• Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).• Work with creative and marketing teams to test strategies and innovation. Utilize A/B testing to arrive at informed campaign decisions.• Deliver quantifiable improvements in ROI and cost per acquisition (CPA) across all channels.• Responsible for remarketing & lead Nurture via SMS, WhatsApp & E-mailer.• Responsible for creating a monthly plan for all the channels.• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools.• Handling a team of 6 people. • Working on Appsflyer, Trackier, and Google Analytics tools.• Consistently conduct creative and targeting experiments to optimize campaigns for profitability.• Responsible for creative creation for social media & display campaigns.• Responsible for landing page, competitive analysis, and user journey optimization.• Analyze web traffic metrics.

With 5+ years of experience in the field of digital marketing, I have progressed from a Digital Marketing Executive to a Digital Marketing Manger at Digion. During my tenure, I have successfully managed over 40 projects and achieved a 300% success rate, making a significant impact on the company's bottom line.One of my proudest achievements at Swaragh Technologies was my ability to lead a team of 21 members to generate a revenue of 100 crores for one of our clients. My exceptional leadership skills and in-depth knowledge of digital marketing strategies enabled me to guide the team to success, driving significant growth for the client.I have extensive experience in various digital marketing tactics, including SEO, PPC, social media marketing, email marketing, and content creation. My strong analytical skills and ability to think outside the box allow me to develop innovative marketing strategies that generate real results.Throughout my career, I have been dedicated to staying up-to-date with the latest industry trends and technologies, constantly seeking new ways to improve my skills and deliver even better results for my clients. I am confident that my combination of technical expertise, leadership skills, and passion for digital marketing make me a valuable asset to any organization looking to take their digital marketing efforts to new heights.