Lisa M. Barr Email & Phone Number

•Public relations professional with extensive experience in client service, event execution, strategic launch campaigns, social media and product placement•Communications strategist whose goal is to stay ahead of trends and successfully represent lifestyle, beauty and consumer brands. Preparing and implementing social media programs from Twitter, Facebook, Instagram as well as live conference tweeting. •Consultant for corporate and luxury brands, beauty, destinations, and… Show more •Public relations professional with extensive experience in client service, event execution, strategic launch campaigns, social media and product placement•Communications strategist whose goal is to stay ahead of trends and successfully represent lifestyle, beauty and consumer brands. Preparing and implementing social media programs from Twitter, Facebook, Instagram as well as live conference tweeting. •Consultant for corporate and luxury brands, beauty, destinations, and transportation•Media consultant who maintained and verified all communication partners for•Womensphere Global Leadership Project ‐NY and Womensphere World Economic Forum – Davos.•Past and present clients include: Ecana - University of Washington Medical Center, St. Regis Hotels and Resorts, Luxury Collection Hotels and Spas, Bach - Rescue Remedy, Goody, Dial Brands, Dr. Perricone, Dr. Garth Fisher, Pure and Natural, Kinerase, Biologique Recherche, Astrid Mueller Designs, Tag 7 Photography, Bluefly and the American Ballet Theater (ABT), The 5th Annual Womensphere Emerging Leaders Global Summit 2014. •Placements have included various national, international, broadcast and lifestyle publications. Show less

• Identified and addressed customer needs through market research andanalysis. Defined project and company vision, strategies and tactics• Evaluated and managed new strategic business opportunities. Expanded product andcompany recognition in the national press to support the sales and marketing teams• Managed all media‐related and communication endeavors for A‐list sports and musiccelebrities along with various teams of corporate management• Maintain strong relationships… Show more • Identified and addressed customer needs through market research andanalysis. Defined project and company vision, strategies and tactics• Evaluated and managed new strategic business opportunities. Expanded product andcompany recognition in the national press to support the sales and marketing teams• Managed all media‐related and communication endeavors for A‐list sports and musiccelebrities along with various teams of corporate management• Maintain strong relationships with key editors to secure coverage across print, onlineand broadcast mediums Show less

•Day-to-day management responsibilities include program strategy development, client counsel, media relations, speaking and awards research, conferences, special events and competitive monitoring. • Established long‐range objectives and developed innovative strategies with successfulcompletion. Communications liaison for 3 internal teams• Created, edited and executed effective communications required for success• Managed all media, press and public relations issues•… Show more •Day-to-day management responsibilities include program strategy development, client counsel, media relations, speaking and awards research, conferences, special events and competitive monitoring. • Established long‐range objectives and developed innovative strategies with successfulcompletion. Communications liaison for 3 internal teams• Created, edited and executed effective communications required for success• Managed all media, press and public relations issues• Negotiated consulting services to major accounts including: Mitsubishi, Snapple, SeedMagazine, Northface, Kyocera Mita America, Manhattan Software, Scirus.com (div ofReed Elsevier) Show less

•Successfully secured numerous awards and speaking opportunities for clients •Generated strategies for, and cultivated relationships with key technology editors and analysts to secured top placement (The New York Times, AP, The Wall Street Journal, Business Week, Forbes, and International Herald Tribune)•Developed and managed technology campaign (including Website design and content) for Merlot Communications, Savant Protection, Nellymoser, Ontella, and Scirus •Maintained database… Show more •Successfully secured numerous awards and speaking opportunities for clients •Generated strategies for, and cultivated relationships with key technology editors and analysts to secured top placement (The New York Times, AP, The Wall Street Journal, Business Week, Forbes, and International Herald Tribune)•Developed and managed technology campaign (including Website design and content) for Merlot Communications, Savant Protection, Nellymoser, Ontella, and Scirus •Maintained database, interfaced with agencies/clients both nationally, and internationally on a daily basis•Cultivated a work environment with junior staff that fostered growth, mentoring, education and additional responsibility as warranted Show less

•Cleared Sony-owned repertoire, and license-in third party repertoire, for Sony BMG Music Entertainment•Negotiated and drafted contracts with CMG clients, including manufacturing agreements for premiums, incentive/certificate programs, private label releases mail-order packages, reissues, DVD compilations, and lease-out contracts with off-labels and other third parties •Drafted and negotiated license agreements which have included: million dollar agreement with a major bank for its… Show more •Cleared Sony-owned repertoire, and license-in third party repertoire, for Sony BMG Music Entertainment•Negotiated and drafted contracts with CMG clients, including manufacturing agreements for premiums, incentive/certificate programs, private label releases mail-order packages, reissues, DVD compilations, and lease-out contracts with off-labels and other third parties •Drafted and negotiated license agreements which have included: million dollar agreement with a major bank for its national customer promotion; agreement with major toy manufacturer to distribute customized music product with toy; license agreement with major perfume retailer for distribution of customized music product in connection with superstar artist's perfume launch; agreement with major consumer goods manufacturer and children's educational non-profit organization for joint brand promotion Show less

•Researched new business opportunities and reported findings to the President and CEO•Generated strategies for and secured top placement among key online media. (The New York Times, AP, The Wall Street Journal, Business 2.0 and Upside Magazine)•Oversaw daily tactical implementation of strategic plans for numerous Internet and technology clients with budgets ranging form $55-$1.5 million annually•Supervised multiple junior account executives on various accounts•Developed and… Show more •Researched new business opportunities and reported findings to the President and CEO•Generated strategies for and secured top placement among key online media. (The New York Times, AP, The Wall Street Journal, Business 2.0 and Upside Magazine)•Oversaw daily tactical implementation of strategic plans for numerous Internet and technology clients with budgets ranging form $55-$1.5 million annually•Supervised multiple junior account executives on various accounts•Developed and managed technology campaign for EDS as well as IDA of Singapore - while living in Singapore• Media placements, tours, trade shows and new business growth for worldwide clientsincluding Fuji Film, Government of Singapore, Dial Brands and Xerox• Responsible for all aspects of clients' public relations strategies from development toexecution• Lived and worked in Singapore working to revitalize and change of negative countriesimage• Established and maintained cooperative relationships with community representatives,consumer and public interest groups Show less

Ms

Bachelor Of Arts (B.A.)

Ms