Leading development on a slate of streaming shows for global audiences.

Took a dive into the deep end of the fast-changing Indian streaming video landscape to understand how things work as an independent creator. Worked with studios and platforms in a consulting capacity on slate and development strategy, and sold two original fiction webseries projects to producers in India.The first one is a live-action drama focused on youth culture in India, currently in production after being greenlit by a streaming platform. I developed this project from concept through bible to screenplay, in collaboration with some of India's top screenwriters. The second is a YA science-fiction thriller, currently at the development stage with a major Bollywood studio. This is a high-concept, world-heavy story with transmedia potential and is being approached as a possible franchise.

Graphic India is a character entertainment company creating an Indian Superhero Universe for global audiences. [https://techcrunch.com/2017/11/30/graphic-india-raises-5m/]- Led the development process to take Graphic India's character IPs into live action / animation / new media.- Ran strategy, content and P&L for the digital side of the business - app, social, all partnerships.

- Led creative development on multiple animation projects now in production. - Built Graphic India's social media presence from the ground up.- Grew Facebook and Instagram engagement 100X y-o-y, with zero spend, via a series of content initiatives and platform partnerships. [First globally to use the Instagram Galleries feature for comics - created "Instacomics" and used that as a pitch to secure a direct partnership with Instagram, and then grew the partnership to include Facebook]- Devised the social video strategy, generating 1mn+ views on Facebook monthly.

Worked across multiple aspects including Go-To-Market roadmap and subscription revenue modelling. Delivered a deep dive report on the Indian streaming video landscape and a strategy white paper for a social video product.

- Worked directly with the Head of Programming on the multi-platform content strategy for MTV in India. This involved an ongoing and detailed assessment of weekly viewership data, qualitative research reports, competitor strategy and global content trends.- Led large cross-functional teams to deliver 150+ video content pieces over 2 years with a current aggregate viewership of 300 Million across broadcast and digital platforms.- Conceptualised and executed in collaboration with MTV Digital, a successful social media campaign, #SpeakUp, resulting in 50 million+ organic reach across multiple platforms. The campaign aimed to generate conversations around sexual harassment at the workplace. - Pitched for and successfully enabled a tactical shift wherein social and digital platforms were recognised as key monetisable assets for broadcast shows, allowing us to sign a major FMCG partner keen on using talent from a broadcast show as influencers for a campaign targeted at urban millennials. - Was a key member of the Brand Solutions team, creating pitches for Flipkart, Amazon, Motorola, Micromax, Hero and Maruti Suzuki.

The LAP was an 11 month program that delivered multiple learning modules spanning all aspects of the media business that ran parallel to my professional commitments at MTV, culminating in a case study and business idea presentation to the Viacom18 Group CEO. The program was highly selective and I was part of a cohort of 23 selected from 3000+ applicants from universities across India.

A rigorous traineeship under the then Vice President of JWT India, Mr Saurabh Saksena, on all aspects of the advertising business - Copywriting, Client Servicing, Planning, Pitching and Production via exposure to the agency's key accounts - PepsiCo, Hero and GlaxoSmithkline. I was part of the 3 person team that designed the succesful pitch for the Slice Aamsutra 2012 campaign.