Przemek is an accomplished entrepreneur, business strategist, and communication expert. He is the founder and CEO of Lighthouse, a leading communication consultancy firm in Poland. He also serves as a representative for the management board of LPP, one of Europe's largest fashion companies.With his strategic approach to communication and deep understanding of market dynamics,Przemek successfully supports companies in achieving their business objectives. For over 20 years,he has advised executive boards, supervisory boards, CEOs, and business owners on building adesired brand image, managing reputation, driving sales growth, and navigating through periods ofchange.His portfolio boasts an impressive track record of several hundred projects encompassing issue andcrisis management. Przemek has been actively involved in communication for multi-billion-dollarinvestment projects, market debuts, and mergers and acquisitions.Przemek is also an author of industry publications, like the “Crisis Management Approach Process”methodology, which serves as a comprehensive guide for effective crisis management. He shares hisexpertise through teaching crisis management courses. He’s currently a lecturer at the SWPSUniversity in Warsaw and the London School of Public Relations. In the past, he was a guest lecturerat the Poznań University of Economics and the Gdansk University of Technology.As an expert in family businesses and business succession, he’s been speaking at the Forbes FamilyBusiness Forum and the International Congress of Family Businesses.For more than a decade, Przemek has been supporting the development of the Polish PR industry, serving as both a Member of the Board and the President of the Public Relations Consultancies Association (ZFPR). He sits on the Public Relations Ethics Council, and has served as a judge in numerous industry competitions, like “Golden Paperclips” (“Złote Spinacze”) or “The Next Gen of PR”.He is a graduate of the Warsaw University of Technology, Warsaw School of Economics, and ICANInstitute.