Campaign oversight for consumer facing campaigns and corporate communications for films, television shows, and limited series launches.Drives and pitches strategic storytelling with media outlets. Provides counsel, media training, and press materials for producers and talent in response to impending threats and public relation crises.Developed a departmental restructuring plan over the course of three months that resulted in 20% cost savings, streamlined program operations, and improved program outcomes.Executes and collaborates with cross functional stakeholders to launch social justice campaigns.

Forged individual relationships with key thought leaders and journalists in the media landscape that resulted in over 500 editorial pieces in media publications such as Los Angeles Times, TIME Magazine, USA Today, Entertainment Weekly, People Magazine, etc. Spearheaded publicity strategy across internal departments (digital marketing, multicultural and media teams) and external vendors for large scale content launches and company wide initiatives.Designed activations for press and influencers including special screenings, blogger events, in-person press days, and large scale red carpet premieres.

Led 50+ film and home entertainment publicity campaigns that included press kits, media alerts, fact sheets, EPK blasts, talking points and scripted Q&A’s. Developed and executed award campaigns and press coverage for the Oscar-winning films ONCE UPON A TIME IN HOLLYWOOD and SPIDER-MAN: INTO THE SPIDER-VERSE. Launched targeted brand-driven partnerships with content creators across social media platforms that resulted in an average of +25M impressions per film.

Coordinated travel logistics for domestic and regional talent press appearance tours across the studio’s leading film franchises. Created, maintained, and oversaw budgets for all publicity campaign efforts.