Contrasted is a US-based digital marketing agency that excels in providing top-tier performance marketing services to brands and agencies, enhancing their digital presence and growth.As the Head of Technology, I play a pivotal role in shaping the tech strategy, propelling digital offerings, and optimizing client success across varied sectors.Key Accomplishments:- Client Retention: Led a comprehensive onboarding process, resulting in a 90% YoY client retention rate.- Lead Growth: Boosted marketing-qualified lead volumes by 41% within four weeks of client onboarding.- Efficient Lead Generation: Increased lead volume by 40% at 25% lower costs per lead within three months of onboarding.Responsibilities:- Technological Advancements: Developed internal proprietary technologies for scalable automation.- Process Efficiency: Implemented best practices and internal processes, designed external reporting interfaces for seamless operations.- Service Excellence: Deliver diverse services including Google Ads, LinkedIn Ads, Facebook Ads, and more, ensuring client success in the digital realm.Industries:Retail & eCommerce, B2B Transportation Services, B2B Communications & Productivity Solution, Consumer Insurance, Software for State Agencies, Financial & Investment Software, Enterprise Resource Planning Software, Consumer Health Products, Event Venue Provider.

L'Oreal Luxe DivisionManaging the eCommerce sales performance for L'Oreal Luxe BrandsCollaborating with Retail partners to accelerate eCommerceExploring and initiating new eCommerce initiatives with retail and delivery partnersPlanning of eCommerce roadmap for all L'Oreal Luxe brands

Driving digital transformation in L'Oréal L'Oreal Singapore Corporate Division- Strategise and develop KPIs for search marketing and optimisation (SEM & SEO) and e-commerce marketing in line with driving the business goals of L'Oréal brands.- Developing CRM, audience retargeting and offline attribution strategies and frameworks to apply across brands.- Establishing a data analytics framework for e-commerce to empower insightful campaign review, planning and forecast.- Extracting and developing insights from multiple digital data sources and mapping out the consumer journey to support precision media campaigns.- Advise brands on areas of improvements and optimisation following deep-dive analyses into website analytics, e-commerce and other business data.- Deploying digital education and transformation program with the L'Oreal learning team and external partners.- Managing agency, vendors and internal teams on project delivery to improve digital marketing, media, and website performance in line with the corporate standard process and best practices.- Develop and maintain a strong working relationship with digital & IT teams at global, regional and country.

Activation account manager specialising in Search Engine Marketing (SEM) with a total digital media budget exceeding 8 million USD per quarter (2 million of which in SEM).Product: G Suite, G Suite Referral Program, Google Cloud Platform, Maps API, Google Domains- Grew paid seats by 20% year-on-year for G Suite on a mature Search account- Planned quarterly strategies and tactics for Search based on analysis of internal and external data- Changed the way the business approaches Search engine marketing (SEM) by incorporating analytical machine learning techniques, streamlining the activation workflow while allowing more space for planning and strategising- Upskilled the team on programming skills that improved the digital marketing workflow, resulting in a highly-efficient and distinguished SEM team- Led attribution analysis effort for Search campaigns to ensure accurate evaluation of campaigns

Client: Google Cloud (Products: Google Cloud Platform & G Suite)- Led the campaign & account management for the paid search marketing channel- Planned & implemented growth strategies that drove excellent growth via a systematic combination of expansion, restructuring and housekeeping effortsClient: Google Korea- Planned the digital media strategy, media mix and media plan of a brand new event for Google Play in Seoul, Korea- Exceeded the Google Play downloads target by 4 timesClient: Google Indonesia- Managed a mobile-only campaign for Google App across Google Display Network, Admob and YouTube.- Introduced and implemented dynamic creatives that streamlined creative refresh process, improving speed of refresh by 75% and increased relevancy.- The quick-fire creative refresh resulted in a continuous CTR uplift on every week in Q4 2015.- Adapted the dynamic creatives to a similar Japan campaign and resulted in 740% increase in Indexed Queries and 40% uplift in CTR, CPC improved by over 20%.Client: Google India- Crafted a digital marketing strategy for Nexus 5X and Nexus 6P based on past lessons from consumer electronics device campaigns and market insights.- Increased amount of referrals to retailer sites by 4 times over 2 months, whilst reducing cost per referrals by 3.5 times.

Client: Google SMB- Managed the performance of a B2B product, Google Adwords, that stretches over 10 APAC countries within the Google Display Network, Admob, Gmail Ads and LinkedIn.- Created an automated reporting structure suitable to analyse campaign performance at a macro and micro-level. Automation has reduced reporting schedule from 3 days to less than a day.- Achieved an 85% drop in cost per sign ups and a 70% increment in sign ups for Korea, a competitive market dominated by Naver.

7-months Internship (NUS Overseas College - iLEAD Programme) - Accomplished an internal rebranding project within the internship period of 6 months.- Performed duties as Assistant Project Manager for a major project, HungryGoWhere Malaysia with Singtel.- Assisted in User Experience (UX) Design for HungryGoWhere Malaysia and Newsloop- Executed Social Media Marketing across Facebook, Twitter, LinkedIn and Pinterest.- Revamped the company website using the Wordpress platform.