A writer and editor who spent 21 years in the trenches of the news business, I know how to make the case and tell the story for maximum impact.With a range of experience difficult to match, I have spent countless hours interviewing visionary leaders, evasive politicians, star-spangled country music stars, groundbreaking business leaders, game-changing scientific researchers, and many more. That’s honed my skills in cutting through the chatter to identify the messages that capture the audience’s attention. I show nonprofit and business clients how to weave those key messages through all kinds of communications. Most recently, I worked on staff at Emory University in Atlanta producing individual impact reports that showcased research advances for top-dollar donors. My leadership communications work involved everything from personal letters to multimillion-dollar proposals, video stories to executive speeches, Ted Talks to board presentations.Some previous work:• Helped The Coca-Cola Company communicate through executive speeches as well as magazine and online communications• Worked in United Press International (UPI) bureaus in the nation’s capital, New York, Nashville, Orlando and Miami for a wide range of experiences difficult to match in contemporary news work• Served as communications director for the innovative Wings for Kids nonprofit in Charleston, SC, www.wngsforkids.org, cultivating national and education media, engaging donors and influencers through inventive use of media tools• As Southern editor of The Atlanta Journal-Constitution, guided the coverage of more than 50 reporters portraying the culture of the regionMine is not a one-size-fits-all approach. Preserving the client’s voice is what I am known for. The work will be authentic to your company, your brand, your leaders. Let me help you craft compelling communications that showcase your assets and engage your target audience. Expertise in media/healthcare/higher education/philanthropy Contact me at Verbatim, Inc.paulaschwed@gmail.com