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As a Principal Communications Representative at Pacific Gas and Electric Company (PG&E), I lead public relations strategy around innovation and emerging technologies including microgrids, battery energy storage, drones, artificial intelligence, data analytics, vehicle-grid-integration, virtual power plants, technology partnerships and R&D, which are all key to building a stronger, more resilient and more sustainable energy grid. With nearly two decades of experience in strategic communications, I have a successful track record of achieving on-message media coverage, enhanced brand awareness, and measured business growth for start-ups, SMBs and enterprises through high-engagement content, impactful media opportunities, and integrated communications strategy. Additionally, I am a former National Review Institute Regional Fellow (San Francisco) (From Burke to Buckley Program).Specialties include Public Relations, Crisis Communications, Strategic Communications, Spokesperson, Planning and Campaign Development.
Pacific Gas And Electric Company
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Communications Representative, PrincipalPacific Gas And Electric CompanyCalifornia, United States -
Communications Representative, PrincipalPacific Gas And Electric Company Jun 2018 - PresentOakland, California, UsCommunications Strategist, Public Information Officer, and Multi-Media Content Producer focusing on emerging technology and grid innovation including, but certainly not limited to: Microgrids, Batteries, Distributed Energy Resources (DER), Artificial Intelligence, Data Analytics, Drones, Vehicle-Grid-Integration, Virtual Power Plants (VPP), Wildfire and Risk Mitigation. -
Communications Representative, ExpertPacific Gas And Electric Company Jan 2016 - Jun 2018Oakland, California, UsInternal and external communications efforts supporting electric operations including including the company's response to the devastating October 2017 Northern California Wildfires. Developed 18 press releases and more than 50 stories for various internal and external channels. Secured more than 100 pieces of earned media across broadcast, print and online outlets on a variety of topics. Worked with a cross-functional team (including Public Affairs, Law, Local Customer Experience, Land, and Environmental) on the company's Electric Tower Maintenance Program.Worked with a cross-functional team (including Geosciences, Emergency Preparedness and Response, and external partners) on the company's testing and implementation of earthquake early warning technology. Served as company spokesperson, Public Information Officer and Deputy Public Information Officer during Emergency Operations Center (EOC) activations and at on-site base camps for multiple wildfires and multiple winter storms. Served as a company spokesperson during a major San Francisco substation outage; served as a company spokesperson and provided on-site support for a major oil refinery power outage; conducted on-camera/broadcast interviews during the summer 2017 heatwaves, appearing on KPIX/CBS Bay Area, KOVR/CBS Sacramento, KGO/ABC Bay Area, KNTV/NBC Bay Area. Led communications around the deployment of PG&E's first lithium-ion battery storage facility resulting in multiple positive stories. This effort involved close collaboration and strategy development with external project partners, as well as close collaboration and message development with internal subject matter experts. -
Marketing Communications ManagerAnaplan Jan 2014 - Apr 2015Miami, Florida, UsDeveloped and executed Anaplan's global communications program as the company's first full-time PR manager. Responsible for driving all facets of the overall PR program including planning, execution, and reporting. I wore many hats and day-to-day duties ranged from: -Managing multiple PR agencies across the globe with teams in San Francisco, London, Paris, Amsterdam, Stockholm, Singapore, Moscow, and Sydney-Product, executive, internal, external, partner and customer comms-PR strategy for Anaplan's $100M series D funding round-Developing, tracking and presenting program metrics -Influencer identification and engagement-Event planning and strategy-Press release, blog post and social content development-Ongoing media relationsAchievements include: -More than 400 pieces of media coverage (globally) in 2014-150% YoY increase in US media coverage in 2014 -
Senior Client ExecutiveVoce Communications, A Porter Novelli Company Sep 2009 - Dec 2013San Jose, Ca, UsKey responsibilities: -Influencer engagement/media relations-Development of campaign, quarterly, and annual PR/comms plans-Press releases, presentations, blog posts, executive statements, briefing materials-Events and speaking engagements-Social marketing and community management-Tracking and reporting all PR/comms activitiesKey clients: PlayStation (SCEA) - Proactive media relations with key consumer and technology media around the announcement and launch of PlayStation 4 (PS4) in 2013; planning and execution of PS4 midnight launch party and review event at The Standard, Highline (NYC) Nov. 11-12, 2013-Managed media relations and review program for the PS3 and PS Vita, and supported communications for various titles and Playstation Home (2011-2013)Sony Entertainment Network - Developed and executed media relations plan launching SEN's cloud-based, streaming music and video services (2010-2012) Music Unlimited and Video Unlimited. Bell Sports - Managed Bell's True Fit blog and associated social media accounts, increasing Twitter followers from 200+ in 2009 to 900+ in 2010 through active community marketing and engagement. Wrote and published hundreds of blog posts relating to helmets. Content included features, guides, how-to's, news and current events, round-ups, CSR campaigns (SafeKids USA, San Jose Bike Party, Minneapolis Police) and partner promotions (Activision, Tony Hawk).Sifteo- Launched the 1st and 2nd generation Sifteo Cubes (2011-2013). Served as an on-record company spokespersonYahoo! - Content planning & message development for Yahoo!’s corporate social media accounts, increasing Twitter followers from 25K in 2009 to 75K in 2010. Secured more than 300 interviews with national and regional sports radio and TV outlets for Yahoo! Sports’ top writers/experts in 2010.HP - Coordinated announcement and launch of HP's consumer tablets, desktops, notebooks and accessories (2013) -
Associate Editor - Content ProducerMountain News Dec 2007 - Sep 2009Los Gatos, California, UsWrote/edited content and developed social strategy to help OnTheSnow.com, the #1 snow-sports website in the world, reach all-time records in the number of unique visitors in January 2008 at 1.2 million and again in January 2009 at 1.59 million. Designed, implemented and fostered a social media program that took their twitter followers from zero to 2,500+, grew their facebook fans by the thousands, and helped promote their iPhone app (which was featured in the January 2009 Apple iPhone commercial, Check http://www.youtube.com/watch?v=_qsPmjuMRmY&feature=player_embedded). -
Sports EditorMorgan Hill Times May 2007 - Dec 2007Wrote hundreds of news articles, features and sports columns; edited and designed the sports section under strict deadline for twice-weekly newspaper with circulation of 4,000+. -Many stories were picked up by the Gilroy Dispatch and Hollister Freelance.-Coverage was hyper-local to the South Valley region, but extended to the professional sports teams of the SF Bay Area including the San Francisco 49ers, San Francisco Giants, and Golden State Warriors.
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Reports GeneratorCision Sep 2005 - May 2007Chicago, Illinois, UsManaged the production and devlopment of Buzz Reports™, which are customized marketing reports that gauge a company's level of television exposure. Under strict deadline I researched, analyzed, edited, and designed reports for clients including American Red Cross, GQ Magazine, Victoria's Secret, Ford Motor Company, and Careerbuilder.com.Also managed the daily production and delivery of television media reports for multiple clients. -
CorrespondentBay Area News Group Jul 2005 - Dec 2005San Jose , Ca, UsWrote and edited sports and feature stories covering the prep sports in and around Hayward. Multiple bylines in The Oakland Tribune, Fremont Argus, and The Daily Review. -
InternKzfr 90.1 Fm Apr 2004 - Sep 2004Us-Assisted front office of non-profit, community radio station KZFR 90.1 FM - "Community Radio for the Sacramento Valley, the foothills and beyond"-Learned broadcasting practices including audio recording, editing and production -Developed working relationships with community organizations-Coordinated fundraising initiatives and events -Fill-in, on-air disc jockey
Paul Doherty Skills
Paul Doherty Education Details
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California State University, ChicoPolitical Science -
University Of Hawaii At ManoaUndergrad
Frequently Asked Questions about Paul Doherty
What company does Paul Doherty work for?
Paul Doherty works for Pacific Gas And Electric Company
What is Paul Doherty's role at the current company?
Paul Doherty's current role is Communications Representative, Principal.
What is Paul Doherty's email address?
Paul Doherty's email address is ps****@****ail.com
What is Paul Doherty's direct phone number?
Paul Doherty's direct phone number is +151055*****
What schools did Paul Doherty attend?
Paul Doherty attended California State University, Chico, University Of Hawaii At Manoa.
What are some of Paul Doherty's interests?
Paul Doherty has interest in Writing, Investing, Politics, Education, Government Policy, American History.
What skills is Paul Doherty known for?
Paul Doherty has skills like Media Relations, Social Media, Public Relations, Social Media Marketing, Press Releases, Content Strategy, Blogging, Seo, Event Planning, New Media, Journalism, Strategic Communications.
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