With over 15 years of experience in the retail industry, I am passionate about ideas, teams, and growth. As the Director of Growth & Innovation at DKSH Smollan, a leading retail marketing services group in Australia and New Zealand, I am responsible for driving new business development, marketing, innovation, and strategic partnerships across the group.I have a proven track record of delivering results, problem-solving, and building solutions for our client partners, including some of the biggest brands in the world such as Apple, Optus, Intel, and Sony. In 2020, I won the prestigious Joe Berry Award for young retail executives, for my essay and presentation on the effects of automation and artificial intelligence on the retail industry. I am a highly motivated professional committed to developing my skill set, embracing change, and exceeding expectations. I love working in fast-paced environments, hungry to learn and contribute, and shaping businesses for their true purpose, strengths, and value.Please feel free to reach out if anything sparks your interest.
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Director Of Growth & InnovationDksh Smollan Mar 2023 - PresentSt Leonards, Nsw, AuThe DKSH Smollan group provides retail sales and marketing services across Australia and New Zealand, encompassing three companies in the market: CROSSMARK, Sales Team Providers, and Retail Data Acquisition Services.Leadership role responsible for driving group growth & innovation initiatives - new business development, marketing, developing solutions, expanding channels, and new strategic partnerships. I am part of the Senior Leadership Team to play a role in shaping our strategy and vision for the future. -
Director Of Growth & InnovationCrossmark Australia Mar 2023 - PresentSt Leonards, Nsw, AuCROSSMARK is the largest single Retail Marketing company in ANZ with c. 2,000 associates providing outsourced sales and marketing services across all key retail channels to manufacturers and retailers alike.Leadership role responsible for driving group growth & innovation initiatives - new business development, marketing, developing solutions, expanding channels, and new strategic partnerships. I am part of the Senior Leadership Team to play a role in shaping our strategy and vision for the future. -
Business Development ManagerCrossmark Australia Nov 2017 - Mar 2023St Leonards, Nsw, AuWe help brands grow in retail and connect with shoppers through smarter field sales and marketing solutions. We design strategic solutions tailored to our clients' needs and opportunities, deliver aligned results, and continually evolve our partnership.Leading business development and marketing across all channels:- Pipeline building & sales management- Growth & innovation initiatives and delivering new services to market- Business strategy aligned with account management teams for solution development- Strategic consultation and insight selling to global companies with C-level suite- Complete sales funnel: awareness and engagement plans to close new business- Major tenders and RFPs, including the largest contract in company history- All marketing areas including digital, social, and managing our external agencies -
Marketing ExecutiveCrossmark Australia Nov 2015 - Oct 2017St Leonards, Nsw, AuWorking in an Account Management role within ShopperXP, CROSSMARK's specialist division that is dedicated to experiential activations for our client’s brand and marketing strategies. Designing programs to create a connection between our client's brands and shoppers through layered and omnichannel engagement such as brand ambassadors, shopper journey interception, in-store events, consumer demonstrations, online/digital platforms, data-driven staff deployment, retailer staff advocacy and training, and leveraging store relationships.- Managing a portfolio of 8+ contracted client partners within the client service division- Developing solutions with senior leadership to win new clients and grow current accounts- Leading third-party supplier relationships, 100% compliance with SLAs, and coordinating delivery- Managing financials, quoting, and invoicing of all client programs and projects- Designing and implementing marketing initiatives for the entire CROSSMARK business -
Marketing Coordinator, Afs Strategic MarketingWestpac Group Jun 2014 - May 2015Sydney, New South Wales, AuImplementing the retail marketing capital works strategy to drive brand advocacy, network engagement and sales, and optimised customer in-branch experience for the Westpac group of banking companies (WBC $78B). As a publicly-listed entity, developing great exposure to corporate banking, risk management, branding guidelines, legal considerations, and public perception and impact.- Implementation of national retail marketing campaigns, service offerings, branding and in-branch renovations across the Westpac group: Westpac, St. George, and BankSA branches.- Managing digital content for Westpac branches in collaboration with our external digital advertising agency (DDB Sydney) for local market customisation.- Supporting special retail projects in flagship and pilot branches such as in-branch videoconferencing as part of our regional engagement and support strategy.- Assisting the development of concept flagship branch digital marketing & branding design in line with corporate identity vision and requirements. -
Assistant Marketing Project ManagerGuihenjones Dec 2013 - May 2014Darlinghurst, Nsw, AuGuihenJones is an independent marketing brand & design agency specialising in the retail sector. We're working with some of Australia’s and the world's most prominent retailers and brands such as McDonald's, Woolworths, Holden, and Australian Geographic.Assisted in launching 6 national campaigns for McDonald's including FIFA World Cup 2014, MSelections, Summer 2013 and Amore, and managed 40+ state-level campaigns and projects.- Client management and relationship building with Marketing Managers in the rollout of a campaign.- End-to-end project management from quoting and proposal to execution and invoicing.- Coordinating with the client's franchisee network for integrated Local Area Marketing campaigns to drive awareness, engagement, and sales.- Oversaw new product development (NPD) photo shoots to ensure marketing and branding alignment, quality control, and project deliverables. -
Retail Sales SpecialistApple Retail Jul 2010 - Jun 2012Cupertino, California, UsWorld's most valuable brand and a leader within consumer electronics and accredited with redefining the retail experience and standards of customer service. Apple (APPL $700B) retail is reported to be the highest-selling store in the industry with $7,800 per square foot per year.As a Sales Specialist at Apple Retail, I am responsible for delivering great customer experiences and driving sales of Apple products and services. Key responsibilities include:- Engaging with customers to understand their needs and provide personalised solutions- Demonstrating the features and benefits of Apple products and services in a clear and engaging way- Building relationships with customers to promote loyalty and repeat business- Staying up-to-date with the latest product releases and industry trends- Working with team members to achieve store sales goals and provide a seamless customer experienceDuring my time at Apple Retail, I have achieved several notable accomplishments, including:- Consistently ranking as a top sales performers in the store, with more than $5m in sales per year- Developing a strong customer base of loyal Apple enthusiasts - Recognized for performance, receiving additional responsibilities to support & mentor new employeesI've applied my skill set across solution-selling, customer service, relationship building, identifying business & enterprise leads, POS compliance, and training new employees. Developed prospecting and selling skills, relationship management, and a strong foundation in communication.
Patricio S. Education Details
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Australian Institute Of ManagementSales Prospecting & Consultative Sales -
Macquarie UniversityManagement And Marketing -
Sydney Institute Of Business And Technology (Sibt)Business Management
Frequently Asked Questions about Patricio S.
What company does Patricio S. work for?
Patricio S. works for Dksh Smollan
What is Patricio S.'s role at the current company?
Patricio S.'s current role is Director of Growth & Innovation.
What schools did Patricio S. attend?
Patricio S. attended Australian Institute Of Management, Macquarie University, Sydney Institute Of Business And Technology (Sibt).
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