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I'm a seasoned and accomplished operations and business development executive with an evidenced record of delivering business growth through process and workflow optimization.During my career, I've held numerous leadership positions in marketing and creative production, product development, supply chain management, and business development. I moved from the UK to the US at age 25 to accept a job offer establishing and managing the new digital imaging division at Duggal, a well established, and major NYC photo lab/display production company. Inside the first 18 months, I'd deployed new, innovative creative production processes enabling us to quadruple the new division's revenue. After 2 years with Duggal I decided to build from this success to leave and to co-found one of NYC's most progressive content creation and premedia company which successfully ran for 7 years.Since then, my career has taken many twists and turns, but one thing has remained consistent, and that's my passion for identifying process improvement opportunities, helping people navigate through complex challenges, and driving to successful outcomes. I've deployed numerous optimization programs within multiple business verticals supporting marketing and creative operation teams at some of the world's most recognized fashion, beauty, luxury, and, more recently, financial brands, delivering double digit cost savings and driving up EBITDA. In 2018, I migrated my diverse experience from the fashion/beauty/luxury brand space to the heavily regulated financial and brokerage space. In my role as the SLWM onsite "managed service" account director at TD Ameritrade, I successfully executed multiple, complex marketing production integration initiatives, optimizing TDA's B2C marketing and regulatory customer communications to over 2MM TDA customers. I delivered an annual 40% spend savings (from the baseline benchmarked procurement spend) by architecting and deploying new enterprise CCM solutions that centralized the creation, management and fulfillment of all marketing, regulatory and promotional B2B & B2C content. I was responsible for development, change management and deployment.I continue to add consistent value through my results-driven executive leadership, strategic collaboration with key stakeholders and business partners, and a drive towards continuous improvement at all levels of an organization’s workflows. By implementing all-encompassing development strategies and striving towards consistent optimization, I contribute to long-term success, revenue growth, and market expansion.
Smartflow Llc
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Marketing Production SpecialistSmartflow Llc Apr 2024 - PresentNew York, Ny- Drive business development, manage P&L- Workflow Automation Consulting Consulting- Content & Digital Asset Management Consulting- Photography, Motion and Print Production- Storefront Design & Implementation for Print and Merchandising Distribution- New Product Development- Product Management- Change Management
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Account DirectorSlwm Jun 2023 - Apr 2024New York City Metropolitan Area- Managed team of account managers and oversaw KeyBank, M&T Bank and Delaware North- Managed a sales pipeline of $10M+ across creative, merchandising/promotional, print, supply chain, and logistics services- Developed new business opportunity with KeyBank's uniform apparel program, integrating all facets of the supply chain from storefront development using the Four51 platform, sourcing all apparel brands from executive products to bank branch uniforms, to print and stitch… Show more - Managed team of account managers and oversaw KeyBank, M&T Bank and Delaware North- Managed a sales pipeline of $10M+ across creative, merchandising/promotional, print, supply chain, and logistics services- Developed new business opportunity with KeyBank's uniform apparel program, integrating all facets of the supply chain from storefront development using the Four51 platform, sourcing all apparel brands from executive products to bank branch uniforms, to print and stitch on-demand manufacturing, fulfillment, and distribution. Derived client benefit beyond cost savings including speed to market and brand consistency.- Focused on optimizing supply chain and removing manual touch-points to remove risk and human error with warehouse management and order distribution Show less -
Account Director @Td AmeritradeSlwm Mar 2018 - Apr 2024Td Ameritrade. Jersey City, Nj- Lead TD Ameritrade account, an $8MM book of business- Delivered a 36% savings to TD Ameritrade’s annual customer content and communication delivery spend and a 63% increase in gross profit to SLWM. - Over-delivered on revenue, margin and savings goals while engaged in continuous business process improvement. Supported and executed all business to business, Institutional, and retail customer communications, averaging 15MM print communications annually. - Elected to lead… Show more - Lead TD Ameritrade account, an $8MM book of business- Delivered a 36% savings to TD Ameritrade’s annual customer content and communication delivery spend and a 63% increase in gross profit to SLWM. - Over-delivered on revenue, margin and savings goals while engaged in continuous business process improvement. Supported and executed all business to business, Institutional, and retail customer communications, averaging 15MM print communications annually. - Elected to lead the successful effort to centralize and optimize TDA’s marketing, regulatory and client communication fulfillment processes. Spearheaded development and deployment of enterprise, modular, B2B/B2C store/communications management portal to deliver, a role driven, cohesive and connected user experience to 3,000+ TDA Retail and Institutional associates. - Led change management initiatives associated with migrating away from outdated legacy platforms to new centralized portal. - Executed deployment to run parallel with current state solutions allowing for a tactical migration, substantially reducing the risk profile associated with this level of change. - The migration drove positive transformation away from labor intensive, disjointed, production, and problematic reconciliation processes, allowing vertical integration into existing enterprise CRM cloud solutions. - Partnered and collaborated with TDA’s in-house creative agency, supporting all creative and marketing executions; approx. 200+ special projects annually. - Accomplished public speaker and presented quarterly business reviews to large audiences of stakeholders with SLWM and TDA. - A people-centric, mentor, and coach approach to my team delivered key career growth opportunities, enriching the customer experience while building a highly motivated team focused on over-delivery. Show less -
Director Of OperationsGloss Studio Dec 2009 - Mar 2018New York, NyGloss Studio is a premier creative retouching studio and known as one of NYC’s leading creative postproduction studios. - Worked in close collaboration with the CEO and Chief Creative Officer- I supervising and managing daily operations, mentoring and managing a studio team of sixty mostly creative staff. - I implemented key organic growth initiatives and workflow automation that resulted in a 30% increase in revenue and 40% increase in EBITDA. - Executed a… Show more Gloss Studio is a premier creative retouching studio and known as one of NYC’s leading creative postproduction studios. - Worked in close collaboration with the CEO and Chief Creative Officer- I supervising and managing daily operations, mentoring and managing a studio team of sixty mostly creative staff. - I implemented key organic growth initiatives and workflow automation that resulted in a 30% increase in revenue and 40% increase in EBITDA. - Executed a series of workflow and process automation programs, enabling staff of sixty to migrate from the heavy lifting of manual tasks to an automated and optimized workflow process. - Designed, integrated, and deployed workflow and process automation mitigating and removing operational risk by integrating Filmmaker Pro's (Apple product) relational database, Slack, and Dalim's ES + Twist (German product) DAM and workflow applications- Created a new hybrid, MIS, DAM, PM, optimized workflow experience to support the efficient delivery of creative executions to some of the world’s leading fashion, beauty and luxury brands. - Implemented offshore workflows in 2012 before this became fashionable while developing best practices for all international outsourcing/offshore services. - Negotiated all partner contracts with SLAs and deployed workflow time tracking metrics to provide data analysis tracking for cost accounting and margin performance reporting. Played key role in developing the global recognition that “Gloss Studio” enjoyed with a renowned “gold standard” reputation; we were recognized by global photographers and publishers as an industry standard for service excellence. Show less -
ConsultantPrint International Dec 2008 - Aug 2009Print International is a cross media solutions company providing services and business solutions to the retail, advertising and marketing sectors of some of the most recognizable fortune 100 companies.
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Account DirectorWilliamslea 2007 - 2008Managed the NYC graphics studio servicing Willams Lea and their clients.
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Studio Manager Print ServicesLowe New York Apr 2003 - Sep 2007Created efficiencies and profitability in all aspects of print production including but not restricted to, print procurement, retouching and color management.
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Vp Client Services/ProductionPrintricate, Inc. Jan 2000 - Apr 2003Co-founded and developed the business and marketing strategy for Printricate, a new print production management company that specialized in high-end, multi-process printing and finishing projects. Founded I-Refinery, a subsidiary company that specialized in high-end retouching and prepress services. Spearheaded sales efforts and built sales team that lead to business with advertising agencies, design firms and Fortune 500 companies that required complex, unusual and cutting edge print… Show more Co-founded and developed the business and marketing strategy for Printricate, a new print production management company that specialized in high-end, multi-process printing and finishing projects. Founded I-Refinery, a subsidiary company that specialized in high-end retouching and prepress services. Spearheaded sales efforts and built sales team that lead to business with advertising agencies, design firms and Fortune 500 companies that required complex, unusual and cutting edge print procurement services. Maximum Annual revenues of $2MM+. Show less
Paul Foley Skills
Paul Foley Education Details
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Print Communications
Frequently Asked Questions about Paul Foley
What company does Paul Foley work for?
Paul Foley works for Smartflow Llc
What is Paul Foley's role at the current company?
Paul Foley's current role is Executive Leadership | Client Engagement-Success | Business Development | Product Management | Marketing Operations | Managed Services | DAM | Marketing & Creative Production | Business Process Transformation.
What is Paul Foley's email address?
Paul Foley's email address is pf****@****int.com
What is Paul Foley's direct phone number?
Paul Foley's direct phone number is +121222*****
What schools did Paul Foley attend?
Paul Foley attended London College Of Communication, University Of The Arts London.
What skills is Paul Foley known for?
Paul Foley has skills like Pre Press, Image Manipulation, Advertising, Creative Direction, Direct Mail, Adobe Creative Suite, Mac, Graphics, Photography, Photoshop, Image Editing, Color Management.
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