Pablo Herrera Email & Phone Number

Upland, Ca, Us

Azusa, California, United States

• Prepare works for publications in various formats using digital and print design production. Place print ads and upload digital ads. • Responsible for print/online ads. Create/maintain forward looking ad schedules and communicate with outside parties. • Ensure that all ad materials are submitted on time. • Create custom web page graphics and text content. • Work directly with Marketing Director to continually improve performance of all websites. • Understand marketing, public relations, consumer trends and habits particularly as these relate to the performance automotive aftermarket. • Study layouts, sketches of proposed illustrations and related materials to become familiar with assignments. • Determine style, technique, and medium best suited to produce desired effects and conform with reproduction requirements. • Formulate concepts and generate creative solutions using design principals; translate concepts and information into images; and render illustration and detail from models, sketches, memory, and imagination. • Edit images, alter photograph content, and make color corrections and enhancements. • Stay abreast of new web technology; make recommendations for improvements in web architecture, design, layout and functionality. Implement web design changes as approved. • Troubleshoot web related problems and issues. • Discuss designs at various stages of completion; use feedback to modify designs and make changes as necessary. • Develop innovative approaches and ideas; generate suggestions for improving work. • Collaborate and communicate in team environment.

Corona, California, United States

MAVTV is the only linear television network and media platform dedicated exclusively to the global culture of motorsports and powered by a passion for speed. Offering an unparalleled line-up of exclusive racing and narrative programming, MAVTV explores the people, vehicles, races, and places within global motorsports, from Stock Cars to Rally, Drag Racing to Late Model Dirt, Trans Am to Sprint, Superbike to Enduro, and everything in between.At MAVTV Motorsport Network (a subsidiary of Lucas Oil Products), I took on the lead in design and successfully took on more responsibilities here while still maintaining duties at Lucas Oil Products.Duties:• Redesigned and refreshed the entire brand and graphical assets for MAVTV Motorsport Network, a subsidiary of Lucas Oil Products.• Successfully took on more responsibilities here while still maintaining duties at Lucas Oil Products.

Corona, Ca

Lucas is one of the fastest growing additive lines in the consumer automotive industry. A premium line of oils, greases and problem solving additives has helped to firmly establish Lucas as a prominent figure in this marketplace.LUCAS OIL is a company of many faces, from engine oil and gas additives, to its many automotive racing events, and its TV station MAVTV Motorsport Network . Duties:• Designed email blasts, catalogs, posters, flyers, print ads, animated and static social media graphics, trade show materials, and other promotional and sales materials using Adobe Creative Suite.• Prepared branding packages for point of sale displays, promotional materials, and product packaging.• Managed multiple design projects with short deadlines, prioritizing tasks, and enhancing designs with new layouts, graphics, and content.• Designed mockups and wireframes using graphics software and maintained company websites, updating them with new products and corporate announcements.

Banks Power is known far and wide as the premier designer and manufacturer of power-enhancing products for diesel- and gas-powered light trucks, motorhomes, and sport-utility vehicles.Banks Power is a leading manufacturer of aftermarket performance parts for diesel/gas trucks. Duties:• Formatted print and web application designs for projects with varying specifications.• Prepared branding packages for point of sale displays, promotional materials and product packaging.• Produced projects for advertising and informational purposes.• Promoted company's mission and vision through creation of web images and visuals focused on key products and services.

I worked with many different agencies and companies as a graphic designer in this period of my professional work history. List of past employers:Anyone - Advertising AgencyMH+L - Life Style MagazineBlack and DeckerMonster Media - Large Format Printer Designer Fabtech - Automotive Aftermarket PartsVPmedia Group - Advertising AgencyFNF Media - Advertising Agency