Patipat Singhagowinta Email & Phone Number

Bangkok

Bangkok Metropolitan Area, Thailand

Responsible for the strategy and execution of digital media, eCommerce and online travel agency (OTA) activity for Park Hyatt Maldives Hadahaa, Park Hyatt Siem Reap and Hyatt Regency Phuket Resort.Strategy and Budget Management• Digital Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.)• E-Commerce Responsibilities (Hotel website management, mini-site development management, etc.)• OTA Responsibilities (Marketing strategy, content management, pricing management, etc.)Project and Agency Management• Meet with digital and Ecommerce industry representatives (i.e. vendors, agencies, media partners such as Google, Baidu, etc. if necessary) to gain insight to best practices • Develop and build strong working relationships with vendors and agency partners – serve as primary point of contact for all digital marketing / E-Commerce vendors and agencies. Frequency of agency contact will be determined based on the scope of work outlined between the agency and Hyatt’s corporate office• Work with agency to ensure strategies adopted for each hotel also works among hotels within the region and no business-related conflicts (i.e. bidding on same keywords, etc.)• Set goals, objectives, timelines to ensure maximum performance from agencies within a proper timeframe

• Responsible for campaign and project management of all media placements.• Responsible for pre/post marketing partnership campaign nationally/internationally• Managing and evolutionary developing the resort brochures, printed material, advertisements, documents and promotional material• Increasing brand awareness within all market segments• Managing online marketing activities and research of all new accommodation websites for the resorts inclusion; ensuring competitiveness in both availability and price and communicating• Developing guest database to be utilized in targeted email/mailing programmes• Continual exploring and implementing leisure marketing opportunities which will drive business into the resort, with particular emphasis on third party promotions

• Establishing hotel corporate identiy; from logos to the stationary system and any form of marketing materials• Designing all artworks enquiries such as hotel’s collateral, advertising, F&B promotion, and any special project that may occur• Supervising hotel project such as design new hotel website, overhaul all hotel content, improve communication with the in-house guest and etc.• Establishing and configuring hotel online booking engine (FuzionBook, iHotelier)• Collecting and evaluating website analytic statistic in order to launch most efficient campaign to create more traffic to hotel website• Coordinating with Director of Marketing for Sales & Marketing business plan and budget• Maximizing hotel and restaurant exposure through any possible channel such as e-marketing, event sponsorship, social medias and public relations• Approaching qualified press and media companies to ensure that hotel and restaurant brand identity is accurately convey to audience

• Maximizing all 4 hotels exposure through any possible channel such as e-marketing, event sponsorship, social medias and public relations• Supervising the graphic design agency in regards to all hotel collaterals and artwork designs to be in line with the brand standard• Controlling the quality of all artworks designs such as hotel’s collateral, advertising, F&B promotion to ensure that the most efficient communication is implemented• Providing contents and designing artworks for FaceBook in order to convey to most efficient message with the effective results• Planning quarterly marketing activities and communicate to all departments in order to achieve the best output within the appropriate timeline• Cordinating with MARCOM Manager in preparing annual marketing plan and expenses

• Maximizing hotel and restaurant exposure through any possible channel such as e-marketing, event sponsorship, and public relations• Managing all hotel’s annual media plan and schedule in both advertising and press release• Supporting in-house photography espcially the monthly F&B promotion press release• Approaching qualified press and media companies to ensure that hotel and restaurant brand identity is accurately convey to audience• Designing all artworks enquiries such as hotel’s collateral, advertising, F&B promotion, and any special project that may occur• Assisting Director of Sales and Marketing in drafting, generating data and figures for Sales & Marketing business plan, action plan and budget

• Generating weekly & monthly report such as Trend Analysis and other required reports assigned by Director of Sales & Marketing• Assisting Director of Sales & Marketing in drafting, generating data and figures for Sales & Marketing business plan, action plan and budget• Establishing and maintaining all accounts productivity files in form of all client performance report by revenue generating basis• Monitoring and updating Privileges for Booker Program including point collection record and redemption history. Also to ensure that booker’s satisfactory is endorsed along with enhancing room night production for the hotel• Developing database, mailing list for Sales & Marketing, F&B and other departments as required