Pratik Sinha Email & Phone Number

Chevy Chase Village, MD, US

Mclean, VA, US

• Developed reporting frameworks and dashboards to analyze marketing performance across various channels (web, email, social media, and digital advertising).
• Collaborated with business partners and data experts to ensure accurate collection and analysis of digital customer behavior.
• Advanced marketing strategy and the Booz Allen brand by analyzing data, generating insights, and making strategic recommendations to drive a measurable impact for the business.
• Created consistency in measurement benchmarks and marketing channel attribution across business segments.
• Maintained strong relationships with internal customers and sector partners.

Chevy Chase, MD, US

• Utilized SQL to run complex queries and create reporting for business plan projections.
• Built analytics dashboards to measure customer behavior trends and improve digital experience.
• Communicated with internal stakeholders to provide input on key business initiatives and recommendations for web optimization.

Chevy Chase, MD, US

• Established Adobe Analytics tagging requirements for online self-service application and GEICO.com A/B experiments.
• Built team project roadmaps for future analytics implementations and modernization efforts.
• Worked with application and metrics teams to refine key performance indicators and collect business requirements.

Waltham, MA, US

• Led analytics efforts for international expansion projects in Mexico and UK, providing strategic input on design changes and UX enhancements.
• Developed and maintained critical reporting deliverables, enabling stakeholders to measure, optimize, and grow programs.
• Implemented analytics tracking infrastructure for online products, driving data-based decision-making at Constant Contact.

Stamford, CT, US

• Conducted competitive analysis research in the telecommunications industry to support product development team
• Assisted in preparing product requirements documents, glossaries, and testing plans
• Researched Ethernet testing methods and contributed to writing End-to-End testing plan
• Performed error and feature testing for Business Class Phone product and online portal

Performed customer demographics, advertising and web data analysis for internet job search and digital media start-up full-time during three summer breaks and part-time during college sessions.-Analyzed business data to identify and report various demographic segments and trends in seeker/employer/job accounts-Prepared weekly and monthly site traffic.

Master Of Business Administration - Mba

Bachelor'S Degree, Economics (Major); Mathematics (Minor)

High School Graduate

Data Science