With 18 years of experience in marketing, including extensive leadership roles, I am at home in the strategic, tactical, and operational aspects. "Customer-centricity" is my guiding principle, and I am passionate about creating impactful user experiences that drive both customer engagement and market share. I have demonstrated success in brand positioning, omnichannel marketing, and product innovation throughout my career.Ambitious and driven by results, I am not afraid to roll up my sleeves and bring ideas to life. I believe that the best results are achieved through collaboration, and I always lead by example with enthusiasm and a keen eye for new opportunities when others encounter roadblocks. As a leader, I am informal, clear, action-oriented, and willing to take calculated risks by introducing new and unconventional ideas. Some call me playful, and I take pride in that because it fuels my backpack full of fresh, creative ideas for user experiences, campaigns, products, and events.I am an experienced interior architect and category management specialist with over 18 years of expertise. I am dedicated to creating impressive visual environments through my proficiency in store design, space management, and facade design. With a strong sense of visual identity, content creation, and brand strategy, I drive growth and change processes. I have extensive experience in marketing development, planning, and budgeting, resulting in successful go-to-market executions on a national and international scale, both in B2B and B2C contexts. In addition to my skills in sales, trend forecasting, and photo/film production, I also excel in PR, events, and user experiences. I possess leadership abilities in management, recruitment, retention, and motivation, leading to effective teams. My knowledge of omnichannel, digitization, CRM, and e-commerce has contributed to successful strategies. With my expertise in UX, SEM, SEO, and PPC, I have achieved visible results. I am a skilled negotiator and contract handler, passionate about product development and innovation. My experience in purchasing, assortment management, and collaborations with influencers and ambassadors has resulted in successful partnerships. Additionally, I have a solid understanding of design and trademark rights, ensuring legally sound and protected solutions.Contact Details: Email: skou.p@yahoo.com Portfolio Website: skoubranding.com
Listed skills include Marketing, Retail, Management, Concept Development, and 46 others.