Splitting my time between the UK and US I lead a team of business development, media and lead generation experts connecting business in the UK and USA to facilitate transatlantic trade. With a career spanning both sides of the Atlantic I have a unique perspective and network that includes leading private sector businesses and consultants, as well as regional and national Government clients on both sides of the pond. I am now most commonly described as a 'connector' by clients, whether through the media, marketing, Government or our networks. Management and business training an interest in building and monetising communities online led me into digital publishing, establishing the business model and brand for TheBusinessDesk.com in 2007, a business I co-founded with David Parkin and exited in 2012. Using the learning from running both PR and digital publishing businesses we work also with clients on lead-generation, search PR, audience monetisation and content strategy as the line between PR, content, paid search and organic SEO continues to blur.Working between the two countries, especially through the recent Brexit and Trump years, delivers a unique perspective on the differences, barriers and opportunities. A transatlantic specialism brings its challenges, but also rewards with a broadening range of senior contacts, some truly interesting work in the USA and exposure to a whole new set of marketing practices and techniques and an opportunity to share UK best practice.Business PR, Online Launches, Digital PR, International Marketing, Online Publishing, Insolvency and Turnaround Media Relations, Crisis PR, Financial PR, Flotations and IPOs, Dealmaking Media Relations, Professional Services, Publishing, Marketing Strategy, Financial Services Media Relations