As the President of Accountable Digital, LLC, Peter has been helping companies implement and manage truly accountable digital marketing efforts for over a decade. With 30 years of agency experience and early involvement in internet marketing, he brings a unique combination of business development, account management, technology, and strategic planning skills to his clients and team.Peter is also a certified expert in Centro, Google Ads, and Google Analytics, as well as a prolific writer and speaker on various topics related to digital marketing, such as social, search, and display advertising. He has worked with clients across various industries, including Char-Broil Gas Grills, Eastman Kodak, Valvoline, DuPont, and Bausch & Lomb. His mission is to help marketers see the real business impact of their digital marketing programs, instead of just impressions, clicks, or engagement.
Listed skills include Digital Marketing, Online Advertising, Online Marketing, Email Marketing, and 46 others.