Peter Platt

Peter Platt Email and Phone Number

President @ Accountable Digital, LLC @ Accountable Digital, LLC
Peter Platt's Location
Rochester, New York, United States, United States
Peter Platt's Contact Details

Peter Platt personal email

n/a
About Peter Platt

As the President of Accountable Digital, LLC, Peter has been helping companies implement and manage truly accountable digital marketing efforts for over a decade. With 30 years of agency experience and early involvement in internet marketing, he brings a unique combination of business development, account management, technology, and strategic planning skills to his clients and team.Peter is also a certified expert in Centro, Google Ads, and Google Analytics, as well as a prolific writer and speaker on various topics related to digital marketing, such as social, search, and display advertising. He has worked with clients across various industries, including Char-Broil Gas Grills, Eastman Kodak, Valvoline, DuPont, and Bausch & Lomb. His mission is to help marketers see the real business impact of their digital marketing programs, instead of just impressions, clicks, or engagement.

Peter Platt's Current Company Details
Accountable Digital, LLC

Accountable Digital, Llc

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President @ Accountable Digital, LLC
Peter Platt Work Experience Details
  • Accountable Digital, Llc
    President
    Accountable Digital, Llc Nov 2011 - Present
    Rochester, Ny, Us
    Accountable Digital is focused on helping companies implement and manage truly accountable digital marketing efforts. We help marketers see the real business impact of their digital marketing programs, instead of just impressions, clicks or engagement.
    View
  • Techrochester
    Past President
    Techrochester Sep 2021 - Mar 2023
    Rochester, New York, Us
    View
  • Techrochester
    Board President
    Techrochester Sep 2019 - Sep 2021
    Rochester, New York, Us
    View
  • University Of Rochester - Simon Business School
    Adjunct Professor
    University Of Rochester - Simon Business School Jan 2017 - Dec 2017
    Rochester, Ny, Us
    Professor - Digital Marketing Strategy (Graduate Level)
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  • Tipping Point Media
    President
    Tipping Point Media Jan 2011 - Nov 2011
    Rochester, Ny, Us
    Managed traditional and digital media team
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  • Catalyst
    Chief Digital Officer
    Catalyst Oct 2009 - Jan 2011
    Rochester, Ny, Us
    As chief digital officer, Peter helps build digital marketing strategies, develops new business, consults on existing accounts and finds ways to make clients marketing campaigns more successful. With his marketing and technology background he can speak well to both—helping to align initiatives in ways that, perhaps, neither side ever considered—and actually bringing both to a consensus.
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  • Butler/Till Media
    Vp, Online Media
    Butler/Till Media Nov 2002 - Sep 2009
    Rochester, New York, Us
    Currently leading/managing a 15 person online media group, focused on developing strategic online marketing and media programs for a wide variety of consumer & b2b clients (Bausch & Lomb, CenturyTel, Eastman Kodak, State Farm Insurance, Ultralife Batteries, etc). Core offerings are built around strategy based online media campaings with real ROI measurements.
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  • Dockside.Net
    Vp Marketing
    Dockside.Net May 2000 - Oct 2002
    Developed Internet Strategic plans and oversaw developed on web implemenations to support those plans.Acted as product manager for SMART Internet Marketing, defining key functionality and primary interface for sales and client services.
  • Ice, Inc.
    Director Of Internet Marketing And Technology
    Ice, Inc. Feb 1998 - May 2000
    Led the integration of online advertising initiatives in conjunction with traditional programs. Developed online advertising programs for NEC Technologies (Printers and Projectors), Kodak Digital Cameras, and others.
  • Saatchi & Saatchi
    Various - Last Account Supervisor
    Saatchi & Saatchi Aug 1991 - Feb 1998
    London, Greater London, Gb
    At the time I left, I was an account supervisor managing technology b2b accounts with 8+ million budget.Titles ranged from Production Tech, Manager of Networks and Technology, Internet Marketing Manager (1995), and Account Supervisor (1996 on).Member of the original Saatchi & Saatchi Interactive Task force (comprised of members from the NY, San Francisco, LA and Rochester NY offices).Integrated US advertising programs with International programs for Alcatel.
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Peter Platt Skills

Digital Marketing Online Advertising Online Marketing Email Marketing Advertising Integrated Marketing Digital Media Marketing Strategy Social Media Marketing Google Adwords Seo Digital Strategy Marketing Ppc Marketing Communications Social Media Sem New Media Mobile Marketing Blogging Web Analytics Content Strategy Brand Development Interactive Marketing Strategy Media Planning Media Buying Lead Generation Web Marketing Direct Marketing Interactive Advertising Content Marketing B2b Marketing Social Media Measurement Strategic Planning Creative Direction Account Management B2b Advertising Sales Creative Strategy Content Development Brand Awareness Google Analytics Facebook Mobile Advertising Copywriting Multi Channel Marketing Outdoor Advertising Direct Mail Brand Management

Peter Platt Education Details

  • Ithaca College
    Ithaca College
    Communications

Frequently Asked Questions about Peter Platt

What company does Peter Platt work for?

Peter Platt works for Accountable Digital, Llc

What is Peter Platt's role at the current company?

Peter Platt's current role is President @ Accountable Digital, LLC.

What is Peter Platt's email address?

Peter Platt's email address is pp****@****tal.com

What is Peter Platt's direct phone number?

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What schools did Peter Platt attend?

Peter Platt attended Ithaca College.

What are some of Peter Platt's interests?

Peter Platt has interest in Children, Education, Skiing, Karate.

What skills is Peter Platt known for?

Peter Platt has skills like Digital Marketing, Online Advertising, Online Marketing, Email Marketing, Advertising, Integrated Marketing, Digital Media, Marketing Strategy, Social Media Marketing, Google Adwords, Seo, Digital Strategy.

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