Spearheading Marketing, Sales, Business Development, Account Management, Strategy and New Initiatives

-End to End ownership of the Funnel for growth of the overall portfolio of RazorpayX-Driving Experimental Strategies to increase new product adoption -Working with Cross Functional teams to provide continuous feedback to plan short-term and Long-Term product roadmap

Part of the Business Development team of RazorpayX and Razorpay Capital, responsible to scale up the vertical • Responsible to prospect amongst Razorpay merchants, acting as their Business Consultant to understand their requirements and provide apt solutions using embedded finance and neo-banking • Developed pipeline through a combination of tailored outbound efforts ensuring the entire sales process is complete seamlessly, also maintaining CRM Hygiene • Followed Consultative selling approach to solve the end-to-end requirements of Merchants with focus on up-selling and cross-selling• Collaborating with all internal teams like Operations, Underwriting, Marketing, Partnerships, Product and Customer Success to ensure Merchant delight by providing continuous feedback • Worked on Go-to-Market strategy, Competition benchmarking, Positioning, Messaging, and pricing to ensure maximum acceptance amongst merchants • Mentored new team members and collectively achieved Sales targets in-line with organization's goals, parallelly working on Retention and excellence in Customer Experience

-Managing Brand Relations and Partnerships with over 120 Brands like H&M, Major Brands, Bestseller Brands, Under Armour, Dyson, SSL, ABFRL, Reliance Brands to name a few with an annual Consumption of 700cr+ - Responsible for maximizing Revenue generation from all brands in the mall, ensuring optimum Integration in the Mall's Marketing efforts and helping them achieve their budgeted Sales targets Month-on-Month -Determining individual brand and category performance by working on, analysing and gathering insights from data like Daily Sales Variation, Category Performance, Trading Density, Rent Revenue Ratio, Churn Analysis, Budgeted Sale forecasts and presenting to the top management for deciding apt brand mix and churn in the mall- Conducting Market Research and Competitor analysis for various categories, Brands, Malls and aligning findings of Research to widen market share through competition benchmarking and apt Strategies. - Responsible for complete ownership and Revenue Generation from all Promotional Locations in the mall. ( Maintained ~90% occupancy of locations) - Awarded Star of the quarter for Q3 20-21.- Opened 17 new brands by managing end-to-end communication during fitout, and working on 360° Marketing for the launch (Eg. Dyson, Under Armour, Birkenstock and Celio to name a few) - Worked on multiple marketing Campaigns ensuring optimum participation of brands in events like EOSS, Flat 50%, Shop to win, Marathon and festive promotions- Key Organizer of Covid-19 vaccination drive for all Retail and mall staff consisting of ~1000 folks- Key Organizer of Hyderabad's first Marathon on Durgam Cheruvu Bridge ( Inorbit Durgam Cheruvu Run 2021 )

• Elected for the academic year 2018-19 and Re-elected for 2019-20•Responsible for managing placement related activities for the class and facilitated in overseeing companies visiting the campus for recruitment.

•Project title- Corporate Salary: Studied the Catchment area to help the branch increase penetration of Corporate Salary accounts.•Research Statement -Identifying and analysing customers for parallel banking/In-active accounts (Identified ~110 customers willing to be active users & ~20 leads for parallel banking).•Interacted with prospective clients for CASA, Insurances, Loans and Mutual Funds (Converted ~10% of Client Calls into leads). •Worked on Digital penetration - Interacted with walk-in customers to showcase digital services offered by the bank.•Managed operations- Identified gaps and provided recommendations leading to operational control improvements.

• Conducted a Primary Market Research in 7 target channels to understand scope of BOHECO life’s products.• Created a go-to-market strategy and identified sales channels for both B2B and B2C • Created a customer database for Mumbai and Bengaluru territories with around 100+ potential clients using secondary market research and worked on cross-selling, customer relationship management and customer retention • Assisted in the distribution of 3 Products at “Kala Ghoda Festival” and generated leads of ~110 prospective customers.

•Conducted Primary and Secondary Research for Trail Running in India to devise a launch strategy for the product (Trail Running Shoes)•Received Certificate of Appreciation from Lead- Marketing of the company

•Identified potential clients to gauge interest in online marketing services to widen company portfolio and key accounts•Obtained pertinent information from leads in order to qualify their need for service(s)•Setting appointments with potential customers and following up post-presentation to ensure customer satisfaction•Maintained a database of leads and build a outbound sales strategy.•Identified ~50 prospects across 8 sectors•Worked on a new product launch

•Collected and analysed requirements of clients in collaboration with the sales team and assisted in pre-sales activities.•Contacted potential clients and provided them with the necessary details of services offered by the company•Conducted Competitor Analysis

•Volunteer-Managing and curating events held by CSI-RAIT-Event Management-People Management - Team Management