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A growth leader that applies expertise in product, marketing, and sales with Silicon Valley agility and storytelling to grow revenue in diverse industries including healthcare. This combination of skills and experience lends itself to strategic product, marketing, commercialization, and innovation roles.Specialties: - Revenue growthAchieved 50-100% annual growth in multiple companies by optimizing objectives and activities across Sales, Marketing, Product, and Customer teams.- Holistic Customer ExperienceWon multiple awards for product excellence and achieved world-class retention metrics through focus on customer value and experience across all touch points.- Operations ExcellenceDeep digital transformation expertise, including change management, digital tool selection and onboarding, and company data architecture for growth, including significant Salesforce design, implementation, and reporting. Created offshore support team that doubled capacity, reduced expenses 40%, and turned support into an asset instead of a liability.- Agile Marketing and Growth HackingDeveloped multiple marketing funnels and acquisition strategies across diverse industries, including both B2C and B2B. Use agile strategies to continually find new, more efficient acquisition tools to keep acquisition costs as low as possible.- Go To Market StrategyCreated and launched 10+ new products in new markets, developing P&L business strategies that included sales, marketing, partnerships, and operations.- Mentor/EvangelistTrained and mentored multiple teams with the goal to advance their career and personal goals. Have consistently become a speaker and sought-after expert in multiple industries, including consumer packaged good, mobile, and user engagement.- LeadershipExperienced in P&L management, team building, culture excellence, fundraising, and internal communications to raise the performance of the entire organization.
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Vp Of Product And MarketingHealthrageous Jun 2022 - PresentWashington Dc , UsResponsible for RevOps, Marketing, and Product for this exciting Food As Medicine benefit. We take all the great things about healthy food and wrap it in an incredibly easy platform that delights members, while also making it easy for the plan to administer, budget, and continuously track the impact across acquisition, retention, costs, and outcomes. -
Marketing And Growth ConsultantSolvecmo Jan 2016 - PresentI help technology companies develop, market and sell products. Engagements include:Lirio: Developed go-to-market plan for company that combines data science and behavioral science, hyper-personalizing messaging to drive positive behavior change.Change Healthcare: Full-time Sr. Director of Product. Led innovation in payer communication products including print, digital, and member engagement.Syus, Operating Room analytics: Led the research and design of a new mobile app for surgeons to nudge their behavior for optimal OR performance.Healthcare Bluebook: Research and development of new web app for doctors offices including wireframes and initial UX/UI designs.Tuition.io: Strategic and tactical marketing growth hacking to drive revenue for their new product. -
Director, Marketing, Partner Growth, And AnalyticsHelparound Dec 2019 - Mar 2022Wilmington, De, UsHelpAround created the first digital gateway that connects the pharma patient experience across silos, including hubs, copay, SPs, PAP, REMS, and EHRs.Director of Marketing:Foundation: Designed and built HelpAround’s marketing funnel that created 553 opportunities across 492 pharmaceutical manufacturers representing over $30M of revenue in the first 18 months. Architected Salesforce, Outreach, Mailchimp, Website and LinkedIn integration to aid digital marketing agility. Execution: Practiced rapid content iteration testing to hone messaging and product offering to determine best product-market fit. Achieved LTV/CAC ratio of 6. Developed network of innovation professionals across the pharmaceutical ecosystem.Innovation: Developed the first specialty patient podcast with over 15 episodes in the first year, leading to multiple new opportunities and enhancing our reputation as specialty patient experts.Director of Partnership Growth and Analytics:Responsible for two active partners that brought in over 50% of our revenue. Managed new partner funnel and established procedures for marketing, onboarding, and reporting of partners.Took over analytics management and created a triage system to provide accurate and consistent reporting for internal users, clients, and partners. Used system to provide data for first two HelpAround case studies with pharma clients, establishing publicly presentable ROI to the industry. -
Vice President Customer ExperienceGocheck Kids Jul 2017 - Nov 2018Nashville, Tennessee, UsSmartphone-based Medical Device company. Customer Experience combined Product Management and Account Management across Enterprise and Private Practice markets, including: - Holistic account management and delivery of brand promise across onboarding, product, reporting and support, optimizing Lifetime Value as we scale rapidly.- FDA Medical Device product management, manufacturing, and operations, complying with 21 CFR part 820 in an agile environment.- Sales and Marketing support to decrease acquisition cost and increase lifetime value.- Delight customers including private practice and enterprise providers, nurses, and assistants. -
Vice President MarketingGonoodle Feb 2017 - May 2017Atlanta, Georgia, UsGoNoodle is a population health tool used by over 12M kids. Led GoNoodle in transforming marketing into an agile, strategic element of the company, developing both B2B (revenue) and B2C (user growth) marketing strategy and execution. Refined the marketing technology stack and strengthened the links between marketing, revenue, and product measurement and planning. -
Vice President Of Marketing And Business DevelopmentMercury Jul 2012 - Dec 2015Nashville, Tennessee, UsLed Marketing and Business Development for Mercury, a provider of award-winning mobile news and information apps such as USA Today, SAP, University of Mississippi, Fox News, TED Talks, Urban Outfitters, and Johnson & Johnson.Drove their product business, packaging their technology into a configurable suite of middleware and native apps. Created new sales channels and supported growth with product and corporate marketing, including branding, messaging, pricing, PR, and joint marketing with partners such as SAP. Managed enterprise (SAP, Johnson & Johnson) and higher education (University of Mississippi) markets with white papers, webinars, and presentations based on engagement analytics. Launched healthcare market by initiating, negotiating, and closing $1M+ healthcare app with HCA. -
Vice President Of Marketing And Product ManagementCellfire Jan 2006 - Jan 2012San Jose, Ca, UsAcquired by Catalina MarketingLed marketing and product including strategy, design, business development and strategic sales, affiliate and developer program design and execution, user acquisition and retention, web site, social marketing, marketing collateral, business strategy, and public relations.Highlights:• Successfully brought to market the very first mobile coupon redeemed in a grocery store. Partnered with grocers such as Kroger, Safeway and ShopRite as well as CPGs such as General Mills, P&G, Unilever, Johnson & Johnson, and Kraft, to grow digital grocery coupon ecosystem.• Grew business from 50K clips per month to over 3M clips per month in the last two years.• Landed first exclusive contract in the industry (General Mills).• Worked with Promotion, Advertising, and Brand Management teams at CPGs to identify, formulate, and execute digital coupon campaigns to support unified goals and ensure account retention and growth.• Started and grew mobile and web syndication network to over 300 partners in one year, bringing in half of our revenue. Envisioned and brought to life our HTML5 mobile syndication tool, allowing mobile developers to insert a fully coupon experience with a few lines of programming.• Developed award-winning Cellfire products through mastery of the complicated mobile ecosystem. Awards include:− MobileTrax 2010 and 2011 Mobility Award− Mobile Marketing Association’s 2008 Innovation Award− 2008 Promotional Marketing Association Reggie awardEarlier responsibilities include:Product Management - created and managed products across Web, HTML5, iOS, Android and other platformsUser and Merchant Acquisition - Mobile and web ecosystems, including SEO, email marketing, geo-targeting, geo-fencing, and co-marketing programs with merchants and partnersClient Services - complete customer life-cycle, including pre-sales and set-up with major retailers -
PartnerVanstana Ltd. Oct 2002 - May 2005Co-founded private equity firm. Executed business turn-around by doubling revenues to $1.6M in 1½ years in a flat market. Positioned company for mid-market growth and sold company profitably after 2 years. Launched new green product line focusing on renewable resources such as bamboo and Lyptus, reaching 20% of company revenue after 1 year. Led recruitment and signing of equity partners, establishing business valuations and performance based agreements. Financed and structured a residential design-build construction company centered on green-building practices.
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Director MarketingConverge Mar 2001 - Feb 2002Peabody, Ma, UsCreated marketing department from scratch for High Tech industry SaaS marketplace, developing overall and individual product naming and messaging, customer facing collateral, and longer term messaging roadmaps. Created customer value propositions and developed pricing tool to blend customer value and cost to serve models across all products. Conducted market and competitive research to support product development and product messaging needs. Trained major management consulting firms such as Deloitte and Accenture to co-sell and implement products. -
Co-Founder And Director MarketingQuovera May 1999 - Mar 2001UsCo-founded system integration consulting company, working with top-tier high-tech consumer product companies such as HP and Apple, optimizing demand-supply matching processes using change management and information technology techniques. Directed high level strategy and marketing/sales until company was purchased by Quovera.With Quovera, developed marketing programs including product marketing, marcom, and PR for rapidly growing systems consulting firm. Created early SaaS products including Business Information (Cognos) and Web Site products. Directed involvement in conferences, including i2 Planet2000 where $5M of revenue was booked with only a $150K investment. Developed customer reference program that leveraged successful engagements to build brand equity, customer loyalty, and new clients. -
Marketing ManagerHp 1994 - 1999Palo Alto, Ca, UsMarketing Manager: Grew highly entrepreneurial division from $150M to $2B in revenues through management of retail channels. Responsible for both cost-to-serve and revenue growth for retailers, bringing increased revenue and profitability for both HP and the retailers through supply chain, planning, and promotion process improvements and optimization. Worked with product marketing and retailers to define future product roadmaps and strategy. Established new infrastructure for new Congfigure-to-Order business model, working with retailers and suppliers to implement and optimize the opportunities while minimizing risk and investment.Supply Chain Manager: Created supply chain department for semiconductor division, optimizing internal and external supply chain processes to benefit division and its customers. Improved customer ranking from near last in responsiveness and delivery to near first. Developed and implemented logistic strategy that reduced cycle time by 70% and variability by 200%.
Paul Stanley Skills
Paul Stanley Education Details
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Vanderbilt UniversityOperations And Strategy -
Georgia Institute Of TechnologyMechanical Engineering
Frequently Asked Questions about Paul Stanley
What company does Paul Stanley work for?
Paul Stanley works for Healthrageous
What is Paul Stanley's role at the current company?
Paul Stanley's current role is Healthcare Transformer, Growth Leader, Startup Decathelete.
What is Paul Stanley's email address?
Paul Stanley's email address is ps****@****ire.com
What is Paul Stanley's direct phone number?
Paul Stanley's direct phone number is +140831*****
What schools did Paul Stanley attend?
Paul Stanley attended Vanderbilt University, Georgia Institute Of Technology.
What skills is Paul Stanley known for?
Paul Stanley has skills like Product Marketing, Product Management, Business Development, Start Ups, Marketing Strategy, Mobile Marketing, Mobile Devices, Entrepreneurship, Product Development, Marketing, Strategic Partnerships, Business Strategy.
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