Working with Community Managers and agency partners to create marketing and sales materials for consumer and trade efforts and cause-specific initiatives like #KickPlastic. Developed Brand Style guidelines for use across a rapidly growing network of partners. Introduced and established new Optical line including product catalogs, sales materials, advertising, and retail support. Specializing in design, retouching, copywriting, and concept development.

Collaborated on a holiday video sponsored by a pet food company to promote shelter dog adoption at the holidays. Responsibilities included pre-production logistics, set design, scriptwriting, interviewing and directing actors, post-production type design, scene and music selection.

Created print and web-based educational and fundraising materials for the non-profit arm of the Florida Fish & Wildlife Conservation Commission (FWC) including logos, brochures, web sites, social posts, event graphics & signage.

Functioned as in-house advertising agency for luxury boat manufacturer. Wrote press releases, sales, ad, and web copy, brochures, and presentations; Designed product catalogs, brochures, print ads and promotional items (stickers, coozies, t-shirts, bags, calendars); Developed 35-page web site with e-commerce, including initial site architecture, page layout, writing and designing content; Established social media presence, quadrupling Facebook and Twitter followers within 6 months; Coordinated and art directed photo and video shoots; Edited and catalogued photos for archival purposes; Retouched and color corrected photos; Coordinated promotional events.

Directed behind-the-scenes video for a 400 person Flash Mob which performed at the 2011 Daytona 500 on behalf of the Daytona Chamber of Commerce. Video won an award at the 2012 Twin Rivers Mutlimedia Festival in Asheville, NC.

Discovered the joys of non-profit & mastered the art of bartering. Austin partners included Austin School of Film, Boys and Girls Clubs of Austin, and Grounded in Music. Chicago agency partners included Res Publica, Lou Beres & Associates, Leo Burnett, Tribal DDB, Upshot, and Wunderman. Wrote and designed ads, newsletters, web content, brochures, POS, and new business presentations for Quaker, Office Depot, Sears, Metra, and Children’s Memorial Hospital.

Provided leadership to a rapidly growing creative group of digital and direct talent in the early days of internet marketing. Clients including Kraft, Nestlé, Unilever, Illinois Bureau of Tourism, and Princess Cruises. The finest corporate ad agency education imaginable.

Learned how to adapt to a variety of office cultures, management styles, and client needs through freelancing at numerous ad agencies on print, TV, and direct mail for accounts such as Blue Cross Blue Shield, Marriott Vacations, Visa/Mastercard, and Ekco Bakeware.

Marketed pharmaceuticals directly to medical professionals through dimensional direct mail and print advertising for Upjohn and Iams Pet Foods.

Learned about big brands, corporate culture, and how to sell ideas from working on Head & Shoulders, Dove Bars, Hostess, Nabisco, and Illinois Bell.