Paul Stratta Email & Phone Number

Washington, DC, US

New York, New York, US

Building the most innovative, useful app-centric software platform ever developed for racquet and paddle sport players, and their club(s). iPlayMe2 is one’s personal hub for managing one's playing life, and for a club or facility, empowers players to compete or practice more often, with more players, wherever and whenever convenient, without hassle. We.

http://CarpeAmericas.euWorking with multiple clients (SME and otherwise), from product-oriented consumer goods companies through "new economy" app start-ups, to launch and scale regionally / globally, through strategic and implementation project stewardship.

Saint-Josse-ten-Noode, Brussels Region, BE

Director of the ECF's Platform for European Bicycle Sharing & Systems (PEBSS), a multi-stakeholder forum for collaboration across the shared bicycle mobility sector, bringing together cities, industry and interested parties to accelerate and deepen cycling-related solutions for Smart Cities' urban transport.Also led the Smarter Cycling initiative within.

• www.Gocycle.com
• Re-vamped entire commercial GTM (go-to-market) strategy, achieving > 61% growth over trailing 12 months, via terminating poorly performing distributors, and implementing a direct-to-retailer sales organization across.
• Validated highly successful sales channel outside of traditional bicycle distribution, delivering excellent sell-out metrics, while securing “proof-of-concept” scalable platform for global expansion.
• Changed out entire Financial / Back-Office staff, spearheading new integration of financial IT platform to fully support business growth. Organisationally now "fit for purpose".
• Launched new marketing initiatives, delivering in-country PR resources, marketing agency output (int’l photoshoot / videoshoot, new website, print collateral, etc.) and invigorated brand positioning.
• Brought in by the Chairman on an interim CEO capacity to completely re-invigorate the business, our service contract being renewed at 3 months, 7 months, 10 months and eventually thorough 15-month period, to hand back.

Scotts Valley, CA, US

Led company's Giro, Bell, Easton, and Blackburn branded businesses within the snow and bike equipment, apparel and footwear sectors, across the entire EMEA region, leveraging a complex hybrid distribution model of selling direct to key accounts (e.g. Decathlon, Halfords, Go Sport) through to country-exclusive distributors by brand and / or product.

Interim management and project / consulting to small -> medium-sized outdoor and sporting goods industry clients, seeking to fast-track, and better-track, their businesses outside of home markets. Work focused on international distribution management, relevant brand / company marketing, and sustainable business development. Specific geographical expertise.

Chicago, Illinois, US

• Reporting to the CEO, directed a +$ 65 M revenue P&L and business of the Europe North region, consisting of the UK / IRL, Benelux, and Nordic territories. Responsible for sales force of twelve (12) salespersons.
• Customer base included outdoor specialty, sporting goods, mass merchants, cash-and-carry, wholesalers, internet retailers, and country / channel-specific distributors / importers.
• Raised blended gross margins >500 basis points, contributing to an important lift in EBITDA % and € / £.

Chicago, Illinois, US

Reported to the CEO, directed the EMEA brand and business strategy for the Coleman brand, managing product, distribution, and sales strategies and imperatives for all of EMEA business.Supervised a Lyon-based central marketing and product management team, with compliment of subsidiary marketing and sales teams across EMEA region across eight (8) in-country.

• A VC-backed € 40 MM consumer fitness and medical products company, in full turnaround mode, specializing in EMS technology to deliver muscle fitness and recovery products for both consumers and medical professionals..
• Led the company’s first significant marketing campaign in more than 3 years, launching new products in both current and new distribution. Managed sales and marketing staff totalling 19.

Southend On Sea, Essex, GB

Led the Company's first-ever global marketing program for its Hi-Tec branded portfolio of outdoor, golf, court, and athletic footwear / textiles / apparel; and its Magnum branded tactical work boot business.* Developed and executed a complex world-wide corporate re-branding initiative comprising web site overhauls, international photo shoots in South.

Chicago, Illinois, US

• Managing Director / Country Manager (2000 – 2002)Coleman Argentina S.A. Buenos Aires, Argentina [www.coleman.com] Promoted from prior role and successfully launched Sunbeam's new Argentine subsidiary, driving business.
• Developed new sales force and refined existing distributor network, generating 42% average gross margins and lowering A/R averages to 70 days (very low for Argentina).
• Achieved market share dominance for the Coleman brand within the mass retailer channel by displacing dominant competitors via a targeted, retailer-specific full-line (50+ SKUs) approach to each store format at.

US

• Personal Care & Oster Professional Products [www.oster.com www.osterpro.com]Based at Sunbeam’s Regional HQ in Florida, directed Latin American business and brand strategies for several category segments within the.
• Re-engineered the entire distribution and sales strategy, turning around a collapsed business. Generated a revenue increase of 38% and margins up by 20% in one year.
• Supervised a staff of three Regional Sales Managers and over 30 distributors.

São Paulo, São Paulo, BR

• Topper Division [www.topper.com.ar]Led the international division (U$S 12M in 1997), divisional P&L, foreign subsidiary and market development, and licensing. Managed international business and brand strategies for the.
• Generated a 43% sales increase over 1996 with a team of six managers and 35 employees in the Buenos Aires HQ and across four separate subsidiaries (Uruguay, Chile, Colombia, Panama). Exceeded company plan for growth.
• Restructured and dramatically improved overall business in the traditional "ConoSur" export markets for Topper (Uruguay, Paraguay, Bolivia, Chile). Sales up by + 21%.
• Opened sales and distribution centre in the Panama Free Zone in strategy to penetrate northern South America, Central American, Caribbean markets. Later spun off territories to distributors to free working capital and.

New York, NY, US

Serviced and managed as Account Executive the agency's Motorola account, primarily its semi-conductor division business. Advertising work was primarily B2B oriented, targeting computer manufacturer audiences.Responsible for client service, creative deliverables, etc.

London, Greater London, GB

Mba, Marketing, International Business

Bachelor Of Business Administration (Bba), Business Administration

Bachelor Of Business Administration (Bba)

High School Diploma With Honors

Education record