Paul Stratta

Paul Stratta Email and Phone Number

Managing Director and Founder @ Carpe Americas Consulting SPRL
Washington, DC, US
Paul Stratta's Location
New York, New York, United States, United States
Paul Stratta's Contact Details

Paul Stratta personal email

n/a

Paul Stratta phone numbers

About Paul Stratta

Globally experienced, senior management / commercial executive leading international B2C + B2B businesses across both emerging and developed markets, with particular emphasis across Europe (EMEA region), and the Américas (North, Central & South). Apart from launching and steering an innovative racquet sports start-up as its Co-Founder, prior roles at established brands and companies have included: Interim CEO, Managing Director / GM, SVP International Sales, Country Manager / President, and Global Marketing Director.Entrepreneurial and growth-oriented, working in both permanent and interim capacities, posting a strong track record of driving change and delivering sustainable performance acceleration, across company environments as diverse as struggling SMEs, mid-cap commercial turn-arounds, to more established Fortune 1000 organizations needing renewed international leadership.• Deep sector experience operating within the general sporting goods equipment sectors world-wide: specifically the cycling, winter / snow, fitness, footwear / apparel, outdoor, active leisure markets.• Direct responsibility for businesses generating upwards of US $100 M in revenues, leading +50 employee units and teams, both locally and remotely, specifically the EMEA and Latin America regions.• Start-up, regional head-quarters / subsidiary set-up experience across Europe and Latin America.• Robust commercial experience in both domestic and international markets, managing businesses and brands in developed and emerging market countries, often holding full P&L responsibility.• Specialist expertise includes commercial turn-arounds, restructuring under-performing teams, delivery of international sales strategies, product launches, and global marketing management.• Strong management hiring and coaching focus, leading change, and leveraging performance of diverse teams.• US & UK native and citizen. Multi-cultural / multi-lingual. Fluent in Spanish and Italian. Currently perfecting French.• MBA degree from Kellogg School of Management at Northwestern University (1994).

Paul Stratta's Current Company Details
Carpe Americas Consulting SPRL

Carpe Americas Consulting Sprl

View
Managing Director and Founder
Washington, DC, US
Paul Stratta Work Experience Details
  • Carpe Americas Consulting Sprl
    Managing Director And Founder
    Carpe Americas Consulting Sprl
    Washington, Dc, Us
    View
  • Iplayme2
    Ceo | Founder
    Iplayme2 Mar 2016 - Present
    New York, New York, Us
    Building the most innovative, useful app-centric software platform ever developed for racquet and paddle sport players, and their club(s). iPlayMe2 is one’s personal hub for managing one's playing life, and for a club or facility, empowers players to compete or practice more often, with more players, wherever and whenever convenient, without hassle. We keep players connected with their clubs, and coaches as well, and with old friends, and new yet-unmet. iPlay…. Me2 !
    View
  • Carpe Americas Consulting
    Managing Director / Founder
    Carpe Americas Consulting Sep 2014 - Dec 2018
    http://CarpeAmericas.euWorking with multiple clients (SME and otherwise), from product-oriented consumer goods companies through "new economy" app start-ups, to launch and scale regionally / globally, through strategic and implementation project stewardship.
  • European Cyclists'​ Federation
    Director - Pebss (Platform For European Bicycle Sharing & Systems)
    European Cyclists'​ Federation May 2016 - Mar 2018
    Saint-Josse-Ten-Noode, Brussels Region, Be
    Director of the ECF's Platform for European Bicycle Sharing & Systems (PEBSS), a multi-stakeholder forum for collaboration across the shared bicycle mobility sector, bringing together cities, industry and interested parties to accelerate and deepen cycling-related solutions for Smart Cities' urban transport.Also led the Smarter Cycling initiative within the Cycling Industry Club network of the ECF.
    View
  • Gocycle
    Ceo (Interim)
    Gocycle Jun 2013 - Aug 2014
    www.Gocycle.com• Re-vamped entire commercial GTM (go-to-market) strategy, achieving > 61% growth over trailing 12 months, via terminating poorly performing distributors, and implementing a direct-to-retailer sales organization across Western Europe. Developed mixed hybrid sales force comprised of independent agents, company employees, and dedicated full-time contractors deployed appropriately for market realities.• Validated highly successful sales channel outside of traditional bicycle distribution, delivering excellent sell-out metrics, while securing “proof-of-concept” scalable platform for global expansion.• Changed out entire Financial / Back-Office staff, spearheading new integration of financial IT platform to fully support business growth. Organisationally now "fit for purpose".• Launched new marketing initiatives, delivering in-country PR resources, marketing agency output (int’l photoshoot / videoshoot, new website, print collateral, etc.) and invigorated brand positioning.• Brought in by the Chairman on an interim CEO capacity to completely re-invigorate the business, our service contract being renewed at 3 months, 7 months, 10 months and eventually thorough 15-month period, to hand back the full reins to company founder / Gocycle inventor.
  • Easton-Bell Sports
    Managing Director, Europe (Action Sports Division)
    Easton-Bell Sports Mar 2011 - Nov 2012
    Scotts Valley, Ca, Us
    Led company's Giro, Bell, Easton, and Blackburn branded businesses within the snow and bike equipment, apparel and footwear sectors, across the entire EMEA region, leveraging a complex hybrid distribution model of selling direct to key accounts (e.g. Decathlon, Halfords, Go Sport) through to country-exclusive distributors by brand and / or product category, as conditions warranted.Set-up new, first-ever EMEA HQ offices and operations, centralizing the Company's organization from Rolle, Switzerland. New staff recruited and developed. Secured favourable corporate tax rulings.
    View
  • Carpe Americas Consulting
    Managing Director / Founder
    Carpe Americas Consulting Dec 2009 - Mar 2011
    Interim management and project / consulting to small -> medium-sized outdoor and sporting goods industry clients, seeking to fast-track, and better-track, their businesses outside of home markets. Work focused on international distribution management, relevant brand / company marketing, and sustainable business development. Specific geographical expertise throughout the EMEA region, and Latin America. One example assignment was Interim International Sales Director for Tropicare and its Care Plus branded business [www.careplus.nl].
  • Coleman
    Regional Gm / Commercial Director, Europe North
    Coleman Jan 2007 - Nov 2009
    Chicago, Illinois, Us
    Reporting to the CEO, directed a +$ 65 M revenue P&L and business of the Europe North region, consisting of the UK / IRL, Benelux, and Nordic territories. Responsible for sales force of twelve (12) salespersons, three (3) marketing managers, and related commercial and administrative staff, among others, etc. Brands managed also include the Campingaz, Sevylor and Stearns outdoor adventure properties.• Customer base included outdoor specialty, sporting goods, mass merchants, cash-and-carry, wholesalers, internet retailers, and country / channel-specific distributors / importers.• Raised blended gross margins >500 basis points, contributing to an important lift in EBITDA % and € / £.
    View
  • Coleman
    Brand Director (Coleman Brand), Emea Region
    Coleman Sep 2006 - Oct 2008
    Chicago, Illinois, Us
    Reported to the CEO, directed the EMEA brand and business strategy for the Coleman brand, managing product, distribution, and sales strategies and imperatives for all of EMEA business.Supervised a Lyon-based central marketing and product management team, with compliment of subsidiary marketing and sales teams across EMEA region across eight (8) in-country subsidiaries.Brand grew at strong double-digit rate throughout EMEA, re-balancing brand mix throughout all EMEA country markets.
    View
  • Slendertone
    European Sales & Global Marketing Director
    Slendertone May 2005 - May 2006
    A VC-backed € 40 MM consumer fitness and medical products company, in full turnaround mode, specializing in EMS technology to deliver muscle fitness and recovery products for both consumers and medical professionals. Enjoys FDA-approved technology, and global market share leadership.European Sales & Global Marketing DirectorReported to the CEO, directed the Company's European consumer business, and Slendertone’s global marketing function. Was responsible for sales in Europe, commercialized through the department store, pharmacy, sporting goods, online, mail order, and mass market retailers.• Led the company’s first significant marketing campaign in more than 3 years, launching new products in both current and new distribution. Managed sales and marketing staff totalling 19.
  • Hi-Tec Sports
    Vp, Global Marketing Director
    Hi-Tec Sports Jan 2003 - Jun 2004
    Southend On Sea, Essex, Gb
    Led the Company's first-ever global marketing program for its Hi-Tec branded portfolio of outdoor, golf, court, and athletic footwear / textiles / apparel; and its Magnum branded tactical work boot business.* Developed and executed a complex world-wide corporate re-branding initiative comprising web site overhauls, international photo shoots in South Africa and France to generate global brand imagery, innovative trade show launches, regional PR initiatives, and Hi-Tec’s first ever global POS program.* Generated considerable £M in savings via the centralisation of the Group's 12 subsidiaries' marketing output, chanelling savings into increased media presence, while raising marketing quality / relevance.* Created an entirely new function and department (Global Marketing) at corporate headquarters, ensuring consistent brand position and ‘tone of voice’ in global markets.
    View
  • Coleman
    Managing Director / Country Manager, Argentina / Uruguay
    Coleman Sep 2000 - May 2002
    Chicago, Illinois, Us
    Managing Director / Country Manager (2000 – 2002)Coleman Argentina S.A. Buenos Aires, Argentina [www.coleman.com] Promoted from prior role and successfully launched Sunbeam's new Argentine subsidiary, driving business and brand strategy for its Oster, Coleman, CampinGaz and Coleman Powermate product portfolio of kitchen appliances, outdoor camping products and personal electrical generator categories.• Developed new sales force and refined existing distributor network, generating 42% average gross margins and lowering A/R averages to 70 days (very low for Argentina).• Achieved market share dominance for the Coleman brand within the mass retailer channel by displacing dominant competitors via a targeted, retailer-specific full-line (50+ SKUs) approach to each store format at Wal-Mart, Jumbo, Easy, and Home Depot.
    View
  • Sunbeam
    Regional Sales Director, Latin America
    Sunbeam Apr 1999 - Sep 2000
    Us
    Personal Care & Oster Professional Products [www.oster.com www.osterpro.com]Based at Sunbeam’s Regional HQ in Florida, directed Latin American business and brand strategies for several category segments within the Oster and Sunbeam brand portfolio of consumer and professional appliances. Categories included Personal Care appliances, Health and Beauty, Animal and Pet Grooming.• Re-engineered the entire distribution and sales strategy, turning around a collapsed business. Generated a revenue increase of 38% and margins up by 20% in one year.• Supervised a staff of three Regional Sales Managers and over 30 distributors.
    View
  • Alpargatas
    International Director, Topper Brand
    Alpargatas Aug 1994 - Sep 1998
    São Paulo, São Paulo, Br
    Topper Division [www.topper.com.ar]Led the international division (U$S 12M in 1997), divisional P&L, foreign subsidiary and market development, and licensing. Managed international business and brand strategies for the Topper brand of athletic footwear, clothing and accessories (U$S 90M total brand sales/year).• Generated a 43% sales increase over 1996 with a team of six managers and 35 employees in the Buenos Aires HQ and across four separate subsidiaries (Uruguay, Chile, Colombia, Panama). Exceeded company plan for growth.• Restructured and dramatically improved overall business in the traditional "ConoSur" export markets for Topper (Uruguay, Paraguay, Bolivia, Chile). Sales up by + 21%.• Opened sales and distribution centre in the Panama Free Zone in strategy to penetrate northern South America, Central American, Caribbean markets. Later spun off territories to distributors to free working capital and minimise A/R collection risks.
    View
  • Bbdo Advertising
    Account Executive - Motorola
    Bbdo Advertising Dec 1990 - Sep 1991
    New York, Ny, Us
    Serviced and managed as Account Executive the agency's Motorola account, primarily its semi-conductor division business. Advertising work was primarily B2B oriented, targeting computer manufacturer audiences.Responsible for client service, creative deliverables, etc.
    View
  • Saatchi & Saatchi Advertising
    Media Planner
    Saatchi & Saatchi Advertising 1989 - 1991
    London, Greater London, Gb
    View

Paul Stratta Skills

Brand Management Strategy Marketing Strategy Business Strategy Marketing Management Competitive Analysis New Business Development Management International Sales Marketing Product Launch Consumer Products P&l Management Global Marketing International Business Product Marketing Sales Management Business Development Sales Cross Functional Team Leadership Leadership Brand Architecture Footwear Sporting Goods International Marketing Apparel Eastern Europe Marketing Communications B2b Digital Marketing Integrated Marketing

Paul Stratta Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    International Business
  • William & Mary
    William & Mary
    Business Administration
  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Bachelor Of Business Administration (Bba)
  • Bronx High School Of Science
    Bronx High School Of Science
    High School Diploma With Honors
  • St. Hilda'S & St. Hughs
    St. Hilda'S & St. Hughs

Frequently Asked Questions about Paul Stratta

What company does Paul Stratta work for?

Paul Stratta works for Carpe Americas Consulting Sprl

What is Paul Stratta's role at the current company?

Paul Stratta's current role is Managing Director and Founder.

What is Paul Stratta's email address?

Paul Stratta's email address is ps****@****ern.edu

What is Paul Stratta's direct phone number?

Paul Stratta's direct phone number is +32 2 880 *****

What schools did Paul Stratta attend?

Paul Stratta attended Northwestern University - Kellogg School Of Management, William & Mary, Questrom School Of Business, Boston University, Bronx High School Of Science, St. Hilda's & St. Hughs.

What are some of Paul Stratta's interests?

Paul Stratta has interest in Start Ups, Motorcycling, Etc, Management Theory And Practice, Evs, Cycling, Capital Funding, Tennis, Entrepreneurial Leadership, Travel.

What skills is Paul Stratta known for?

Paul Stratta has skills like Brand Management, Strategy, Marketing Strategy, Business Strategy, Marketing Management, Competitive Analysis, New Business Development, Management, International Sales, Marketing, Product Launch, Consumer Products.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.