Promoted to lead all national referral processes and develop a 3 region, multi-level team to direct the pipeline of referral engagement directly to Dialyze Direct. This includes multi-team collaboration between the executive team, Clinical leadership, Business Development, Billing, Payor Relations, accounts receivable, and administrative assistants to increase referral activity, increase conversion rates, improve cross team communications, maximize treatment utilization rates, and exceed profitability covenants. •Responsible for the national pipeline of Patient referrals, approvals, partner communication, and hospital engagement with a direct, indirect, or outsource report to team of 25-30 members•In collaboration with COO, designed multi state, regional zoning of staff, resources, CRM and IT resulting in referral growth from 500/month to 1200+ /month and national conversion rate of 60% of referrals receiving treatments •Developed business strategy for Hospital engagement of site specific case management leadership, hospital system ACO, Corporate Clinical Care Coordination teams and others within the hospital system executive suite or care continuum.•Collaborated with regional BD leaders to achieve and highlight success stories within their local hospital systems resulting in more referrals, higher utilization, and improve unit economics in their SNF portfolios. •Developed relationships with hospital systems in 15 states•Wrote press releases for hospital system relationships and partnered with COO, CMO, and GCs to achieve approvals and distribute to appropriate outlets •Analyze KPIs relating to SNF partner performance and communicate with owners •Report KPI dashboards to Senior Management Team •Integrated referral inflow platforms including Careport Powered by Wellsky, Aida, Epic, etc.. •Tasked with leading a 2023 Outsource transition initiative which would result in streamline process workflow across all divisions, reduce redundancies, decreased opex

• Texas Growth from 1 pilot program to opening of 40+ active Skilled Nursing Partners in 7 separate markets, (5 of top 12 US cities) through Healthcare facility C-suite/ owners engagement & sales strategies• Negotiated with Health Plans’ C suite to facilitate agreements; local, regional, and national level • Provided Development support to other emerging State markets and multi state regions. • Sales of partnership model to SNFs and maintenance of business relationship via profitability • Trained Business Development, marketing, SNF liaisons to increase patient pipeline• Contract negotiation with national Business Associate healthcare groups • Managed Physician engagement including education of patient choice models, credentialing process; managed competitive relations with doctors, physician groups, and outpatient clinics. • Collaborated in regional and national exhibitions to target audiences including SNF facility leadership, executive leadership, hospital systems leadership, and Health Plan leadership• Coordinated team clinical presentations to Hospital Systems including executives, case management, and utilization review management. • Manage 30+ SNF facility day to day relationship overseeing interactions between field marketing, logistics, clinical team, regional operations and both corporate teams• Business Development pipeline management of no less than 5-10 projects in stages of development consecutively with a primary focus on TX and assist to other states • Sales of partnership model & maintenance of business relationship; regular profitability analysis• Construction Project Manager in development where physical plant changes are necessary to create dialysis dens under guidelines from local, regional, or CMS authorities.

Various roles at two leading agencies in Texas including McClatchy and Belo Corp. with bulk of time spent at McClatchyAdvanced between team leadership roles in offices throughout Texas. Executed the largest digital only marketing campaign in McClatchy for 2 consecutive years. Developed a network of E-suite decision makers from the Pacific NW to the Carolinas. Created and implemented training and bonus programs for other teams. “All Star Nominee” for 2015

Pharmaceutical Specialty Sales, consistent top 5 performance achievements nationwide. Documented force rank achievements and numerous written physician referrals.

Imbedded into previously designated Glazer's Distribution teamDeveloped new territories, Member of society of wine educators, “Ring of Honor” designation