Peter Terpstra Email & Phone Number

Marlborough, New Zealand

Marlborough, New Zealand

Marlborough, New Zealand

Nelson, Marlborough & Tasman, New Zealand

Australasia

Helping businesses develop in-house data capabilities and strategies.Note: Longer term consulting roles are listed individually below.

Sydney, Australia And Remotely

Laying the foundations for the Data Science team, its positioning within the organisation, and its technologies including:- Assessment and implementation of Snowplow, AWS Kinesis and AWS Redshift technologies to collect, interrogate and leverage raw event data at the ABC as well as support internal data products such as the recommendation engine..

As of 2015 - External consultant providing data analytics and strategic support to Argus Information benchmarking and consulting services after their purchase of Dart Consulting.Pre 2015 - Advanced data analytics and strategic consulting to Dart Consulting who conducted business and marketing strategy consulting assignments to a diverse client base around.

Sydney, Australia

Running the data science team at Mi9 / Ninemsn.com.au, a joint venture between Channel 9 and Microsoft.- Development of the team, processes and technology from scratch to handle the truly big data volumes of weblog, system and vendor data at a major Australian internet property- Extensive use of cloud based parallel processing solutions- Strategy and.

Melbourne, Australia

Analytics lead on a consulting project to provide year long next best action for the credit card portfolio.

Sydney, Australia

Yahoo7 Spreets.Determined the analytics and reporting strategy for Spreets within the Yahoo7 infrastructure.Rapid deployment of data warehouse, reporting, single customer view and single transaction view.

Sydney, Australia

Assessing how Yahoo7's Australian business could improve its data offering to advertisers and how data could be used to improve business decision making and reporting. Making sense of the Big Data / Hadoop capabilities and systems at Yahoo Inc and helping understand how these might be used to deliver initiatives such as a single customer view.

Sydney, Australia

Development of the monthly digital marketing reporting for Telstra management. This included normalised financial metrics for SEO, SEM, Banner, Crowd Sourced, Facebook, Twitter, YouTube and Social Tone.

Sydney, Australia

Developing data driven marketing and CRM strategy

New Zealand

Perweek group successfully developed an online real time credit-decisioning engine that enabled consumers to purchase and finance a range of leading brands online.

Wellington & Wairarapa, New Zealand

Innovation Manager for NZ Post Group consisting of NZ Post, Kiwibank, DHL, CourierPost, ECN Group, Datamail + a range of shareholdings in other companies.

Assessment of viability of venture and then sale of organisation

Wellington & Wairarapa, New Zealand

• Strategy and Business Development Team, BNZ Credit CardsResponsibilities
• Database architecture
• Management reporting
• Portfolio management
• Statistical modeling
• Segmentation

Wellington & Wairarapa, New Zealand

FLYBUYS.co.nzStrategic marketing integrating the loyalty program into the strategic marketing plans of Shell, New World Supermarkets, Mitsubishi, Liquorland and Beaurepaires (this combination of companies contributed over 60% of points issued in the Fly Buys programme)

Including classical analytics training in the full range of SAS products as part of the SAS Australasia Graduate Program.

Master In Engineering Management, Management

Activities and Societies: University of Canterbury Rugby Club

Be (Mech) Hons, Mechanical Engineering

Activities and Societies: University of Canterbury Rugby Club, ENSOC Engineering Society member 1994-1999 and Committee member 1999