Peter Thai
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Peter Thai Email & Phone Number

Senior Manager, GTM Strategy and Planning at Anaplan
Location: San Francisco Bay Area, United States 12 work roles 3 schools
1 work email found @ey.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Manager, GTM Strategy and Planning
Location
San Francisco Bay Area, United States

Who is Peter Thai? Overview

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Quick answer

Peter Thai is listed as Senior Manager, GTM Strategy and Planning at Anaplan, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at ey.com and a matched LinkedIn profile for Peter Thai.

Peter Thai previously worked as Manager, GTM Planning & Strategic Programs at Twilio and Manager, Business Strategy & Operations - Salesforce.org at Salesforce. Peter Thai holds Master Of Business Administration - Mba, Certification In Business Analytics from University Of California, Berkeley, Haas School Of Business.

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Email format at Anaplan

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{first}.{last}@ey.com
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Profile bio

About Peter Thai

Results-oriented strategy & operations professional leading go-to-market planning and strategic programs at Twilio. Experience in leading cross-functional teams (e.g. Sales, Revenue Operations, IT and Finance) to design and implement high value changes across various systems, processes and people.I find joy in wearing multiple hats and solving challenging problems. As a result, I am able to adapt quickly to change and thrive in an environment of continuous learning. My career journey has gravitated me towards sitting at the intersection of technology, people and impact while building relationships and driving execution as the connector among all the many moving pieces involved.Some personal interests include mentoring in the community, engaging in a healthy lifestyle, and traveling to new destinations in order to widen my global perspective!

Listed skills include Microsoft Office, Microsoft Excel, Microsoft Word, Microsoft Access, and 8 others.

Current workplace

Peter Thai's current company

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Anaplan
Anaplan
Senior Manager, GTM Strategy and Planning
California, United States
AeroLeads page
12 roles

Peter Thai work experience

A career timeline built from the work history available for this profile.

Senior Manager, Gtm Strategy And Planning

California, United States

Manager, Gtm Planning & Strategic Programs

Current

San Francisco, California, Us

Sales Strategy & Operations, Business TransformationLeading GTM mid-year + annual planning, transformation and process improvement programs within the Comms BU. Examples include managing quota setting end-to-end and driving cross functional alignment through developing the rules of engagement across all GTM functions.Previously part of Twilio Data & Applications BU (incl. Flex, Segment, Engage - Dissolved in Dec 2023): Revamped GTM Business Applications and built the FY24 Rules of Engagement (RoE) - Defined long-term tooling roadmap to increase sales efficiency, optimize technology stack and reduce operational overhead costs- Identified growth inhibitors (i.e. lack of customer nurturing, cross-BU sales incentives) and solutioned proposals for next year’s RoE

Sep 2023 - Present

Manager, Business Strategy & Operations - Salesforce.Org

San Francisco, California, Us

Strategy and Operations, Business Transformation, M&A System IntegrationSpearheaded transformation initiatives to drive growth and address both customer pain points and sales productivity inhibitors within the Sales Strategy and Operations team. Initiatives include- NextGen Industry Product Partner: several responsibilities included driving the go-to-market strategy aligned with reimagined donation program, program managing deal/revenue risks, and building the communication plan for both partners and customers- Territory Management Optimization: Boosted sales productivity via developing a new go-to-market strategy (incl. org hierarchy and comp design) that reallocates the selling efforts of low revenue managed accounts- Donation Program Integration: Developed the go-to-market product offering for an acquisition focused on both customer adoption and upselling while also partnering with several Product teams and Engineering to define the front-end and technical provisioning requirements to operationalize successfully- Post M&A Integration Support: Served as the project implementation lead working cross-functionally with engineering to shift the sales team (400+ users) to new sales profiles in order to address several quoting access issues, resulting in over 20% Sales Operation case reduction or ~1k cases - Self-Service Integration: Co-led with the Product Owner to launch self-service capability that converted administrative hours to selling effort and achieved 30% online deal penetration- Interim Relief Team: Built, managed, and directed five contractors to resolve sales team’s pain points across Renewals, Tax, Collections and Billing

Mar 2021 - Apr 2023

Senior Project Lead, Strategy & Enablement

San Francisco, California, Us

Revenue Operations, M&A System IntegrationLed and prioritized projects to solve various challenges tied to scaling the enterprise within the Revenue Operations team. Projects include- M&A Program Lead: Led system integrations and drove execution from fit-gap analysis and business requirement documentation to program launch delivery readiness- Credit Memo Business Process Improvement: Implemented case management automation (incl. electronic audit evidence feature) and an approval workflow resulting in ~1100 hours annually and enabling future BPIs- FY20 Tableau Incentive Program: Created and employed a strategic enablement plan to boost collaboration and sales by ~20% than soft est. target for the newly acquired product- New Product Introduction Sales Comp Owner: Optimized and operationalized sales comp strategy- Increase DocuSign Adoption: Formed an enablement plan to reduce operational inefficiencies

Aug 2019 - Feb 2021

Senior Consultant - Business Transformation

Ey

London, Gb

Advised senior executives on organizational transformation and delivered operational excellence aligned with their primary objectives. Some transformation initiatives included: Lease Accounting System Implementation- Led the system testing and implementation of client’s selected software while ensuring data integrity and future state readinessFinance Restructuring (Revamped Operating Model)- Prepared engagement economics (resource management, project budget, pricing and margin analysis) and provided a recommendation that resulted in higher than expected margins after finalizing the negotiated sold projects- Developed and managed the project plan for a program supporting a technology client in achieving cost savings- Created the process documentation used in automation assessmentRevenue Recognition Implementation- Managed the change management (CM) workstream to deliver operational and strategic transformation across 15 functional areas in a multi year program to assist a Fortune 100 technology company in adopting a new revenue recognition standard (ASC 606), resulting in no issues from a CM perspective at project launchClients included: Cisco Systems, LILAC (Liberty Global), Symantec and Synopsys

Jun 2017 - Aug 2019

Risk Advisory Associate

Ey

London, Gb

- Performed risk assessments by evaluating the effectiveness of key controls and conducting substantive analytics over IT and financial processes across several systems, applications and tools for technology and life science companies- Advised on improvement areas observed for control issues identified, both as the external (primarily technology assurance) and internal auditor- Partnered with internal teams to ensure the quality of workpapers met client’s expectation and was completed within the agreed upon timeline- Evaluated ERP systems which primarily included SAP and OracleClients included: Illumina, Ebara International, SunPower, Arcadia, GoFundMe

Jul 2015 - Jun 2017

Math Instructor

Hs2

Walnut, Ca, Us

Mentored over 20 students to be proficient in math courses up to Calculus, including SAT and ACT prep

Jan 2015 - Jun 2015

Risk Advisory Intern

Ey

London, Gb

Collaborated with IT application and process control owners in order to understand and achieve greater efficiency across the client’s IT environment

Jun 2014 - Aug 2014

Industrial Relations Intern

San Jose, Ca, Us

- Coached and critiqued over 25 students on how to answer interview questions effectively- Assisted students in structuring their resumes

Jan 2014 - Jun 2014

It Intern

San Jose, Ca, Us

Troubleshooted various end-user hardware/software complications for over 100 employees

Jun 2013 - Sep 2013

Pls 21 (Basics In Microcomputers) Teacher'S Assistant

Department Of Plant And Environmental Sciences

- Mentored a class of 38 students to be proficient in using advanced Microsoft Office functions (queries, pivot tables, VLOOKUP, macros) with an average course grade of 88%- Taught weekly two hour lab sessions on Microsoft Office Suite on both Windows and Mac OS- Developed and implemented teaching strategies to increase performance and student engagement

Jan 2013 - Jun 2013

Intercollegiate Athletics Tutor

Uc Davis Student Academic Success Center

Tutored students in the subject of Statistic at UC Davis. During our sessions, I adopted and applied new teaching methods based on each student’s learning style

Oct 2012 - Dec 2012
3 education records

Peter Thai education

Master Of Business Administration - Mba, Certification In Business Analytics

University Of California, Berkeley, Haas School Of Business

Bachelor'S Degree, Accounting

Santa Clara University

Managerial Economics

University Of California, Davis
FAQ

Frequently asked questions about Peter Thai

Quick answers generated from the profile data available on this page.

What company does Peter Thai work for?

Peter Thai works for Anaplan.

What is Peter Thai's role at Anaplan?

Peter Thai is listed as Senior Manager, GTM Strategy and Planning at Anaplan.

What is Peter Thai's email address?

AeroLeads has found 1 work email signal at @ey.com for Peter Thai at Anaplan.

Where is Peter Thai based?

Peter Thai is based in San Francisco Bay Area, United States while working with Anaplan.

What companies has Peter Thai worked for?

Peter Thai has worked for Anaplan, Twilio, Salesforce, Ey, and Hs2.

How can I contact Peter Thai?

You can use AeroLeads to view verified contact signals for Peter Thai at Anaplan, including work email, phone, and LinkedIn data when available.

What schools did Peter Thai attend?

Peter Thai holds Master Of Business Administration - Mba, Certification In Business Analytics from University Of California, Berkeley, Haas School Of Business.

What skills is Peter Thai known for?

Peter Thai is listed with skills including Microsoft Office, Microsoft Excel, Microsoft Word, Microsoft Access, Problem Solving, Powerpoint, Social Networking, and Public Speaking.

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