scrolling twitter/x (professionally)

- Directed end-to-end management of X/Twitter, YouTube, and LinkedIn overseeing the creation and publication of 250+ posts.- Achieved a remarkable ~275% increase in engagement rate and ~30% growth in impressions on X/Twitter.- Led content initiatives to increase YouTube and LinkedIn engagement by ~2x.- Led the execution of the Spotlight (Editorial feature highlighting journeys of startup founders) from ideation to publication.- Established Standard Operating Procedures (SOPs) and built a robust Content and Social Media Strategy- Managed operations for BuildersWeekly Newsletter end-to-end, leading it from ideation to execution

- Developed a targeted Social Media strategy aligned with organizational OKRs.- Increased impressions by ~50% and engagement by ~210% on X/Twitter- Crafted original content pieces for Instagram increasing engagement by 2.7x- Produced 30+ original, research-driven content pieces around Web3, DeFi Crypto, and Blockchain for X/Twitter and Instagram.- Copywrote podcast headlines and Search Engine Optimised descriptions for all content pieces to increase engagement.

- Worked across teams to drive efforts towards building an MVP.- Designed the website and wrote content for the entire website- Led content team initiatives and created content for multiple channels- Managed social media accounts to improve engagement - Worked with the growth team to design & run experiments to grow the community and work on ongoing partnerships

- Co-consulted several active projects helping several Web2/Web3 startups with Social Media, Growth and community building.- Assisted founder/head consultant with various communications and managing all active/potential clients & partnerships.- Excelled in inbound and outbound lead generation, successfully closing and onboarding new clients.- Worked on the development and execution of comprehensive brand and marketing strategies.

- Ran end-to-end google ad campaigns and A/B tested against multiple user persons to identify the ICP- Planned and executed the podcaster’s fellowship helping us get the first ~500 early adopters for the app, connected with them personally along the founder and gather key insights to work towards achieving PMF- Grew the number of signups by ~150% in 2 months- Work with the product team to improve the onboarding flow & redesigned the UX to reduce churn & increase in-app engagement time by ~40%

-Set up and managed CRM infrastructure-Came up with creative ideas to improve the overall company’s reach-Executed various business development tasks

-Developed the content marketing strategy and created content for the same-Implemented design strategies & significantly improved conversion and acquired initial users-Worked alongside the founder to develop and implement SEO strategy-Implemented various strategies and hacks increasing number of organic impressions by ~80%

Designed and executed various experiments to validate value and growth hypotheses.-Worked towards creating a robust strategy for gaining initial traction-Established a growth accounting framework to drive data-driven growth-Managed multiple clients and partnerships, including TEDx Chennai and Jindal Seeds

Making rides safer.• Worked with a team of three to design and test multiple MVPs• Conducted user interviews to gather feedback & understand their pain points• Got esteemed Founders and Investors onboard as advisors.