I am an AI and Data Analytics Leader with over 20 years of experience driving business transformation and growth across cloud, SaaS, and technology sectors. With a strong foundation in engineering, an MBA, and an MS in Data Analytics, I have the unique ability to bridge the gap between strategic business leadership and cutting-edge technical expertise.My passion lies in leveraging advanced AI insights to optimize go-to-market (GTM) strategies, accelerate sales operations, and foster innovation. I thrive in fast-paced environments where I can lead cross-functional teams, execute transformative initiatives, and deliver measurable business outcomes.๐๐ฒ๐ ๐ฆ๐๐ฟ๐ฒ๐ป๐ด๐๐ต๐ ๐ฎ๐ป๐ฑ ๐๐ ๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ:โข Driving AI-powered business transformation and operational efficiencyโข Building and executing scalable GTM strategies that align with customer needs and market trendsโข Data analytics, AI/ML, and cloud technologies to inform high-impact decisionsโข Leading cross-functional teams through change management and business model innovationโข Deep experience in customer experience optimization and sales transformationI have successfully delivered growth strategies for Fortune 10 companies, startups, and entrepreneurial ventures, consistently exceeding performance metrics. Across many roles, my leadership has resulted in > 300% revenue growth, 20% reduction in churn, and process improvements that accelerated deal closure by 30%.๐ช๐ต๐ฎ๐ ๐โ๐บ ๐ฃ๐ฎ๐๐๐ถ๐ผ๐ป๐ฎ๐๐ฒ ๐๐ฏ๐ผ๐๐: Iโm driven by the opportunity to harness the power of AI and data to shape the future of business. I believe that by integrating advanced analytics and innovative technology into the core of business operations, we can create smarter, faster, and more agile organizations.๐๐ฒ๐'๐ ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐: If you're a forward-thinking leader looking to discuss AI, GTM strategies, or digital transformation, I'd love to connect and explore how we can drive meaningful change together.
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Managing PartnerMac ConsultingDallas, Tx, Us -
Executive AdvisorConcitor Nov 2024 - PresentChicago, Illinois, UsConcitor helps executives harness disruptive market forces to drive step-change increases in Enterprise Value. -
Management Consultant/OwnerMac Consulting Oct 2013 - PresentAs a Principal, I work with leading businesses to drive strategic growth, refine market positioning, and create effective go-to-market programs. Our efforts are focused on aligning products and services with customer needs while leveraging data-driven insights to optimize outcomes.โข ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐: Partnered with companies to create and execute business strategies aligned with market demands and growth opportunities.โข ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฃ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด: Refined product and service positioning to enhance competitiveness and align with customer needs.โข ๐๐ผ-๐๐ผ-๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐: Developed and implemented go-to-market strategies that positioned solutions effectively in the market.โข ๐๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐: Leveraged data analytics and predictive models to inform decision-making and drive targeted outcomes.
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Sr. Director Strategic Sales Gtm Strategy And Sales OperationsRackspace Technology Sep 2020 - Sep 2024San Antonio, Texas, UsAs Senior Director of Sales Operations and GTM Initiatives at Rackspace, I led high-impact strategic initiatives that transformed sales processes and drove significant growth. Through cross-functional leadership, data-driven insights, and automation, I consistently optimized performance and streamlined operations, resulting in increased bookings, improved pipeline, and greater seller productivity.โข ๐๐ฒ๐ฑ ๐๐ง๐ ๐ฅ๐ผ๐ฎ๐ฑ๐บ๐ฎ๐ฝ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ผ๐ป: Executed cross-functional GTM strategies, owning long-term business plans.โข ๐๐ฟ๐ผ๐๐ฒ ๐๐ฒ๐ ๐๐ป๐ถ๐๐ถ๐ฎ๐๐ถ๐๐ฒ๐: Led strategic projects to optimize sales processes and improve efficiency.โข ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ๐ฑ ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Streamlined Salesforce and contracting, enhancing team productivity.โข ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ป๐๐ถ๐ด๐ต๐๐: Advised C-level executives with data-backed decisions via executive dashboards.โข ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ: Accelerated deal velocity and optimized resource allocation.โข ๐๐ฒ๐ฑ ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป: Improved sales lifecycle processes to reduce closing delays.โข ๐๐๐๐ผ๐บ๐ฎ๐๐ฒ๐ฑ ๐ข๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ ๐๐ฑ๐ฒ๐ป๐๐ถ๐ณ๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป: Implemented automation for service expansion in enterprise accounts.โข ๐๐ผ๐ผ๐๐๐ฒ๐ฑ ๐๐ฒ๐ฎ๐น ๐ฉ๐ฒ๐น๐ผ๐ฐ๐ถ๐๐: Provided insights to accelerate decision-making and deal closure. -
Principal Consultant / Executive AdviserBridge Partners Jan 2015 - Sep 2020Issaquah, Washington, UsLed the development and execution of Go-To-Market (GTM) strategies focused on increasing market penetration and partner engagement within the TMT sector. My work involved guiding sales teams, structuring complex deals, and advising on commercial strategies to optimize efficiency and reduce deal closure times.โข ๐๐ง๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฎ๐น ๐ฆ๐๐ฟ๐๐ฐ๐๐๐ฟ๐ถ๐ป๐ด: Led go-to-market initiatives, boosting market penetration and enhancing partner engagement for cloud-based solutions.โข ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Developed strategies that improved sales efficiency and accelerated deal closure timelines. -
Principal Consultant / Executive AdvisorPwc'S Digital Services Apr 2019 - Feb 2020Hallandale Beach, Florida, UsLed transformation projects to resolve operational challenges impacting customer experience, reducing churn and cancellations. Focused on process analysis, issue resolution, and implementing improvements to enhance satisfaction.โข ๐ฆ๐ฎ๐น๐ฒ๐ ๐ฃ๐๐ฟ๐๐๐ถ๐ ๐๐ผ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด: Partnered with enterprise teams to craft strategies, reducing churn by 18% and improving retention aligned with business goals. โข ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ป๐๐ถ๐ด๐ต๐๐: Provided data-driven recommendations, reducing service delays by 15% and increasing customer satisfaction by 20%. -
Director Global Industry SolutionsDell 2003 - 2013Round Rock, Texas, UsLed cross-functional teams in developing and launching cloud-based solutions, driving strategic customer engagements, and managing the end-to-end program delivery of enterprise solutions. My work focused on aligning technology solutions with customer needs and managing product and service initiatives to accelerate business growth.โข ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐ฉ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฎ๐น ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Led teams in defining and executing strategies for cloud-based software and mobility solutions tailored to customer needs across various industry verticals.โข ๐๐ผ-๐ง๐ผ-๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Managed solution development and GTM launch by coordinating IT, marketing, sales, services, and legal teams to ensure successful delivery.โข ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Led customer education efforts, guiding them on how technology can drive their business objectives.โข ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐: Defined and managed the delivery of a cloud-based asset management solution, overseeing sales readiness and training for market entry.โข ๐ฃ๐ถ๐ฝ๐ฒ๐น๐ถ๐ป๐ฒ ๐ฎ๐ป๐ฑ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Managed opportunity pipelines, driving sales execution for strategic managed service offerings targeting global mid-market customers.โข ๐ง๐ฒ๐ฎ๐บ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Managed large team of senior product managers and software developers, delivering CRM, service desk, field services, and reporting applications.
Patrick Keating Education Details
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Georgia Institute Of TechnologyBusiness Analytics -
Texas Mccombs School Of BusinessInvestment Strategy -
University Of Illinois Urbana-ChampaignMaterial Science Engineering
Frequently Asked Questions about Patrick Keating
What company does Patrick Keating work for?
Patrick Keating works for Mac Consulting
What is Patrick Keating's role at the current company?
Patrick Keating's current role is Managing Partner.
What schools did Patrick Keating attend?
Patrick Keating attended Georgia Institute Of Technology, Texas Mccombs School Of Business, University Of Illinois Urbana-Champaign.
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