Birl is an award-winning SaaS start-up, existing to ‘Make Better Easier’ for both brands and their customers. Birl makes this happen by adding a single button to a brand’s site, which allows their customers to trade-in previously bought items for meaningful credit off their next purchase. Globally, there is £2 trillion of unused clothing sitting idle in wardrobes, Birl provides an elegant solution for customers to realise this value whilst enabling brands to drive their growth and sustainability goals.https://wearebirl.com/

I was brought into the business to help steer its transition into the Small & Medium business space.Key Contributions Include - • Work alongside finance team to put together commercial models for existing & new products.• Proactively analyse data to inform the product team on how to prioritise their roadmap & release new features effectively.• Overseen an effective 6-week Early Adopter Program and contributed alongside engineering, product & UX teams to define a realistic the minimum sellable product for launch.• Improved pre-app & in-app journeys to help retailers understand feature use cases and benefits. Install to customer conversion rates have significantly increased since I have guided this process.• Undertaking key competitor analysis to ensure that all products are competitive and relevant in their respective markets. This also ensures the sales team is prepared for customer queries.• Hosted a newly launched podcast series called ‘Sorted Indie Retail Sessions’ aimed at e-commerce retail founders.• Provide regular feedback & recommendations to the exec team on key business decisions.• Part of the employee engagement group to help improve company culture.

Parasol Retail Ltd acquired Yards Store during the early stages of the Covid-19 pandemic. Since then, I have successfully transformed to a position of significant profit. This has been achieved by consistent revenue growth whilst maintaining cost control. Key contributions include -• The implementation of cost reductions across the business, made possible by the efficient utilisation of existing company resources.• The application of additional revenue generation sources and partnerships which had been proven to be successful for Parasol Store.• Re-positioning the business to make it a clearer proposition for both its existing customer base and potential new customers. • Overseeing the implementation of a new company website in 2021. E-Commerce revenue has grown at a monthly average of 85% since the implementation of the new site.• Undertaking staffing and product changes at our retail store in Manchester. These changes have resulted in year-on-year revenue growth of over 300%.N.B. - In addition to the above, all key contributions mentioned in relation to Parasol Store have also been undertaken for Yards Store.

Having founded Parasol Store in August 2016, I have transformed the business from a bricks & mortar store and myself as the only employee, to a e-commerce focused 12-person organisation.Key contributions include –• Track record of sustained revenue and profit growth. In the five years since being founded, the business has reached a 7-figure turnover from a zero-revenue starting point.• Delivering consistent growth in our Alderley Edge retail store, reaching our initial revenue target this current financial year. In the 5 years since opening, revenue has grown 150%.• Overseeing that our shipping, post purchase communications and returns processes are as customer centric as possible. • Sourcing and securing key partners to implement e-commerce technology which has consistently increased website traffic, conversion rate and user experience.• Working with marketing agencies to implement cost effective paid advertising from Google, Facebook & Instagram.• Overseeing the implementation of 3 new websites in 2017, 2019 & 2021.• Obtaining and nurturing key brand partnerships within the industry. The business now has successful relationships with over one hundred branded suppliers including household names such as New Balance, Adidas, Carhartt, Patagonia & Ray-Ban.• Undertaking regular business cost audits to ensure profit margins are maintained and improved as company revenue grows.• Responsibility for hiring all company staff and developing a company culture based around shared values and transparency.

Whilst working for Stuart Canvas Ltd, I was responsible for growing the cricket division in the North of England & Scotland. I left the role to start Parasol Retail Ltd. Key contributions included –• The nurturing of existing key partner relationships with the ECB, counties, schools & clubs.• The generation of new business and accurate quotations for products and projects.• Working with clubs and schools to educate them on the grants available for their projects.• Liaising with the factory team to ensure that all orders & projects were delivered on time.

Upon the completion of my first year at Mediacom I was promoted to an Account Executive. My promotion was achieved in the shortest time period of all of my peers, with the average graduate taking two years to receive their first promotion. I left Mediacom to take up a position with Stuart Canvas Ltd.

Upon graduating from University, I worked in the buying team at Mediacom Manchester, specialising in direct response TV advertisement (DRTV). Key contributions included -• The planning and buying of TV advertisement campaigns for clients including Money Supermarket, Injury Lawyers 4 U, Missguided & Top Cashback. Combined client budgets of £30 million annually.• The undertaking of post-campaign data analysis for all client campaigns. Recommendations would be presented to clients based on any efficiency gains that could be made by amending spend levels, channel budget allocations or acting upon behavioural pattern data trends.