Peggy Trabert Email & Phone Number

Rochester, Ny, Us

Rochester, New York Metropolitan Area

Rochester, New York Area

• Delivers creative solutions as an extended corporate team member to small-to-midsize clients.• Develops strategies, creates designs, manages projects from concept through execution, building teams of professionals as needed and using back-end results to drive new creative strategies.• Creates or implements client’s corporate brand standards. Partial List of Clients Served as Consultant:Erdman Anthony Engineers• As on-going member of their marketing team, I bring an in-depth understanding of the internal clients, their products and target market to communicate strategically in varied media.• Provide art direction and design of all print and digital graphics.• A full redesign of graphics and marketing strategies in 2009 resulted in a 20% growth for client, the largest single-year revenue increase in their 55-year history as well as the 2010 RAMA Marketer of the Year Award.Flower City Printing• Provided business-to-business design of trade show graphics, marketing collateral and 3-D packaging.The Nature Conservancy of Western New York• Created business-to-consumer graphic design of collateral materials and exterior signs with strict adherence to the corporate brand.Genesee Land Trust• Provided art direction for marketing materials and exterior signs as well as coordination/supervision of production and installation vendors.University of Rochester, Simon School of Business• Developed a campaign to reposition the Simon School to prospective students. Participated in and reviewed results of focus groups to drive creative positioning which resulted in my complete redesign of new recruitment materials and personalized carriers. Performed all mechanical execution and supervised printing. • The success of this initiative established the need for three more coordinating brochures. They continue to use my original designs as the basis for subsequent materials.Xerox Corporation• Graphic design of personalized direct response marketing materials.

Rochester, New York Area

• Helped build and supervise a creative department of fifteen. • Developed and designed creative materials to meet objectives of client companies. • Creative Team Leader for Citizens Bank and GM Card clients. Partial List of Sigma Clients Served:Citizens Bank• As Creative Group leader, designed all direct-response materials for their growing number of branches throughout Eastern U.S.• Maintained brand standards while designing innovative 3-D mailings which integrated conceptually with TV and radio spots.Art Director for Other Sigma Clients • Fisher Price; GM OnStar; M&T Bank; Morgan Stanley and Xerox Corporation

Graphic Design

Advertising Design