Delivered UX and product design solutions for diverse clients across industries, including logistics and social media, with a focus on human-computer interaction. Highlighted top 3 of 10+ projects:CareerFoundry Projects (Academic)Aperture: A consumer app for sharing images and building personal brands.• Led cross-functional teams in product discovery, creating PRD, setting objectives, key metrics, and a go-to-market strategy increasing engagement by revamping key features using Agile methods.• Conducted user research and facilitated workshops to refine customer personas and product principles, improving user satisfaction metrics by 20% through effective feature prioritization.• Managed product roadmap, prioritized MVP features with RICE scoring, defined user stories with acceptance criteria, delivered diagrams, wireframes, prototypes and evaluation reports to boost user retention by 15% after launching new image filter features.Voter Information and Engagement Website (VIEW) | DevPost Hacktivism EventCreated a B2C platform tackling voter disengagement by providing reliable, localized election data; placed second in a two-week hackathon.• Led a globally distributed team of UX designers and product managers to conduct user research and market analysis, delivering a product vision, wireframes, and roadmap using Figma and Miro.• Organized workshops on SWOT analysis, feature prioritization, and business modeling, aligning the product with user needs and accessibility standards. Delivered personas, storyboards, and site maps.• Designed wireframes and prototypes to evaluate desktop and mobile usability, increasing user engagement by simplifying access to election information through AI-driven, user-centered design.

Maritime intelligence AI analytics platform serving naval forces, port authorities, and commercial fleets.• Led digital transformation initiatives in collaboration with cross-functional teams of executives, engineers, experts, and customers to develop service blueprints and leverage design systems. Prioritized backlog and roadmap, reducing job completion time by 50% and improving predictive data accuracy by 30% through AI insights and user feedback from interviews and surveys.• Spearheaded Design Thinking workshops and Design Sprints, aligning stakeholder needs with customer experiences across legacy software, new applications, and marketing initiatives. Delivered high-fidelity prototypes, graphic designs and comprehensive evaluation reports, achieving 50% faster iterations and implementing data-driven KPI measurements for all user testing phases.• Implemented user-centered design practices and Agile methodologies across 4 concurrent projects. Produced detailed service design outputs including journey maps and wireframes, reducing iteration time by 50%, improving design consistency, and validating user acceptance testing criteria, while maintaining bilingual documentation for stakeholders and clients.

Led UX/UI design for Corporations Canada’s Online Filing Centre. • Directed cross-functional workshops and presentations with directors, business analysts, and developers, defining customer journeys, personas, and usability criteria. Streamlined task flows, reducing steps by 33% and clicks by 20% for smoother customer experiences.• Developed standardized design systems, reducing development time by 30%, while ensuring WET BOEW compliance. Used Axure RP and heuristic evaluations to improve UI readability which increased customer comprehension and confidence, resulting in higher completion rates.• Conducted ethnographic research, including service analysis, interviews, and surveys to inform product strategy. Presented findings with comprehensive reports including recommendations that minimized user cognitive load by 50%, improving overall product usability.

Consulted on digital implementations for a major Canadian accounting and business advisory firm.• Delivered 12+ enterprise web apps valued at $1M–$3M for clients: WestJet, CAMH, City of Ottawa, and RBC. Optimized workflows with Trello and Slack, reducing project completion times by 50%.• Mentored design teams (co-ops, junior, and senior members), enhanced onboarding programs and fostered continuous learning, growing the UX team from 1 to 6 in response to client demand.• Designed marketing collateral, wireframes, prototypes, and WCAG 2.0 AA-compliant style guides, collaborating with 3 cross-functional teams on Teamsite and Sitecore solutions using Agile methods.

(More details available upon request)Clients in France and Canada includes Cado-Etik, Ottawa Farmers Market, and YMCA.• Led cross-functional teams and facilitated workshops with clients, developers, and customers to create service blueprints and customer journey maps, driving a 300% increase in web traffic.• Directed UX/UI research for e-commerce platforms, leveraging surveys and analytics to deliver high fidelity prototypes, reducing development costs by 50% and improving conversion rates.• Developed branding and communication strategies for clients in construction, education, and sports, optimizing web experiences and increasing visibility through targeted SEO and content marketing.

(More details available upon request)Clients in Europe and Japan: TF1, M6, Publicis, BBDO, Dentsu, Coca-Cola, Toyota, and Virgin Records. • Directed global, cross-functional teams developing digital transformations and service innovations, applying design principles to elevate brand impact for clients, resulting in award-winning outcomes.• Led end-to-end production process, incorporating user insights and design thinking to create brand experiences. Delivered award-winning campaigns, including Best Design for Shots Ads and France2.• Managed creative projects with budgets up to $20M, collaborating with top agencies to ensure user-centered, high-quality results. Won Best Ad award for NTT’s Thanks Fair in Japan.