Battery Electric Vehicle Strategy & Planning, Team Edison
Dearborn, Michigan, Us
• Created and developed corporate strategies, new business models, and product plans for battery electric vehicle (BEV) programs (Mustang Mach-E, F-150 Lightning, E-Transit, etc.), resulting in program approvals within $22B+ cycle plan• Drove business case development and valuation for new product programs, guided planning process from analysis of high-level market opportunity to product positioning and material cost analysis, resulting in an NPV exceeding $200M• Managed investment for product programs by negotiating with senior corporate officers on program headcount and engineering spend, closing a $50M spending gap to target and implementing a 38% reduction in overall labor cost• Consulted as subject matter expert on competitive strategy development, industrial organization studies, and key strategic business model initiatives with corporate partners, resulting in three (3) new products approved in cycle plan• Drove industry research and competitive analyses, designed game-theoretic approaches to product entry, go-to-market strategies, and pricing strategies, resulting in two (2) new processes for market sizing and competitor response analysis• Directed seven (7) member cross-functional team for electric vehicle range strategy, integrating data-driven models with behavioral analysis, market insights, and financial projections, reporting results directly to the Global Director• Received four (4) recognition awards for data analytics initiatives and leadership of cross-functional and industry teams• Spearheaded redesign of benefits plan, working with corporate officers and cross-functional team to reduce barriers and streamline processes, resulting in roll out of new plans affecting organizational structure with >10,000 employees