A Silent Partner is a creative consultancy specializing in actionable strategies that drive growth, elevate brand perception, and sharpen market positioning. We work at the intersection of lifestyle fashion, eyewear, outdoor, and tech consumer markets, delivering decisive creative solutions and strategic plans tailored to your business needs.With a focus on both brand and business growth, A Silent Partner helps clients uncover opportunities, define their narrative, and make impactful moves in competitive markets.Industry Expertise:Lifestyle FashionTechnologyEyewear & OpticalOutdoor & GolfConsumer ElectronicsFood & Beverage

An LVMH Maison Brand.

All Studio is a Los Angeles-based ideation and content production studio founded by Patrick Torres-Wright and Joshua Spencer. Their collective focus is to create solutions for complex brand problems through impactful visual storytelling. They have been collaborating with global brands for the last 20 years, delivering visual communication that impacts consumers at scale. This creative collaboration is the catalyst for new ideas, opportunities for experimentation, and tactical strategies that focus on uncovering overlooked details that bring the most impact. It's time to see things from a different perspective.

Provide creative and cultural insights to a growing list of Hawaiian Island based clients in the food & beverage, hospitality, and higher education sectors.

Providing insights into brand strategy, merch programming, branding, product development, and social strategy.

Brand design for Google and Pedal Electric.

At Garrett Leight California Optical, I led marketing initiatives that elevated brand perception, expanded market reach, and drove DTC growth through innovative strategies and storytelling. My role spanned creative direction, collaboration management, and digital transformation, with a focus on developing meaningful partnerships and impactful campaigns.Key Achievements:Directed special projects and collaborations with brands including RIMOWA, JJJJound, Pendleton, KITH, SLAM JAM, Mr. Porter, Birdwell, Malbon Golf, Pure Beauty, Jones Golf, Parks Project, Jenni Kayne, General Admission, Clare V, and Frescobol Carioca.Oversaw creative agency partnerships and directed editorial content for both DTC and B2B channels.Led the redesign and optimization of the GLCO website, enhancing user experience and driving online sales.Managed the digital marketing team, implementing strategies to grow the DTC business and improve customer engagement.Directed content creation for seasonal campaigns, including overseeing the development of SPECTACLE Magazine.Developed brand strategy and go-to-market (GTM) plans for the U.S. and European markets, emphasizing multicultural brand positioning and storytelling.Spearheaded creative operations pivots to sustain growth during the pandemic, ensuring resilience in a challenging retail landscape.Conducted brand research and provided strategic direction for new product development.Through a combination of strategic vision and hands-on leadership, I helped GLCO build a compelling narrative, lead company growth, and ensure stability in unprecedented times, solidifying its position as a leader in the eyewear and lifestyle fashion space.

- Lead and oversee creative strategy and brand direction for special projects. - Concept 2017 integrated brand campaign and direct agency on execution.- Directed creative in collaboration with INTEL for a wearable tech project.- Advise executive team on youth culture and brand positioning- Built, directed, and lead storyboard development and execution for video spot. - Lead in-house creative team, manage the day to day creative direction, and guided execution.- Drove seasonal integrated campaigns for global storytelling and key product launches.

- Delivered specific product creative direction and lead the team to identify key seasonal trends and innovative constructions for sunglasses.- Manage the product line and analyze sales and marketing input to create new styles and refine the existing line.- Give direction and insights on eyewear creative presentation.- Research and develop new styles and concepts for long term growth and global appeal

- Directed a team of creatives to concept, design, and execute integrated campaigns. - Oversaw the redevelopment and UI/UX of Incase.com, email strategy, and merchandising. - Standardize asset creation, processes, and best practices company-wide.- Partner with internal sales teams and distributors to maximize the Incase’s exposure.- Created new brand retail guidelines, retail co-op build-outs, and tradeshow booths. - Shifted the brand’s communication with consumers to have a more human perspective. - Focused creative on the Apple product ecosystem and Incase's innovative brand history.- Develop strategic partnerships with key influential people and brands.

- Worked with founder Blake Mycoskie on the brand direction and campaign approval.- Provided trend direction to the eyewear product team and line approval of product GTM.- Oversaw seasonal campaign execution and directed multiple teams of creatives. - Pivot and advance the brand presentation to be fashion-focused and editorialized.- Bring the right creative talent to the brand to quickly grow the consumer perception. - Established a holistic vision for integrated creative campaigns.- Drove the visual merchandising strategy and creativity for all flagship stores.- Oversaw and directed photographers for all seasonal campaigns and fashion lookbooks.- Lead brainstorming sessions, creative reviews, and creative for global sales meetings.- Lead design and concept for product collaborations and partnerships. - Launched new brand initiatives for Coffee, Eyewear, Bags, and retail marketplace.

- Designed, directed, and developed all marketing materials and creative campaigns.- Developed and managed strategic partnerships with highly sought-after fashion brands and - individuals in the streetwear market.- Responsible for special projects and collaborations.- Report directly to the founder / creative director Larry Leight.