Poon Puaymay Email & Phone Number

Kuala Lumpur, Malaysia

• Key Roles:As gate keeper for marketing campaign effectiveness
• Develop playbook with best practices and KPI benchmarks for consistent efficiency
• Drive actionable insights from digital channels and properties across Astro’s portfolio of brandsCore member of the Text Metadata project; to enable increased revenue generation for Digital adex with data-driven solution
• Focus on taxonomy creation to power automated solution, ensure consistent and reusable means of retrieving data for ads monetization and content recommendationResponsible for digital analytics tools including review of.
• Work with stakeholders to discover deeper insights for business decisions, covering tools and techniques around Google Ads Manager, Facebook Ads Manager, Similarweb, ComScore, Hootsuite, Brandwatch, App Annie Launch.
• Lead strategic and operational discussions externally and internally to align overall strategy and approach

Kuala Lumpur, Malaysia

• Key Roles:Lead key client accounts within the agency, drive clients’ businesses and ensure that the accounts are profitable and growing.
• Responsible for the delivery of media planning and buying that help clients achieve their business goals
• Involve with pitches for new business
• Monitor buying strategies and optimize effectiveness of campaigns.
• Handle annual negotiation with media owners based on clients’ spending commitment to obtain the best competitive prices

Kuala Lumpur, Malaysia

• Research for a clear understanding of the category segmentation and its competitive landscape
• Collect and analyse information about different media channels with regards to consumer behaviour, circulation, audience trends and the impact of different methods.
• Devise strategies for effective use of media to recruit and retain customers

Kuala Lumpur, Malaysia

• Extract Advertising expenditure data for detailed analysis
• Assist the planners with solid understanding of the competitive framework and identify the A&P strategies for the various brands
• Evaluate the effectiveness of the strategies for further recommendation