Cecilia Tjernström Email & Phone Number

Stockholm, Se

Swedish Wild is an e-commerce selling wild game meat online in all of EU.Key responsibilities: • Growth plan and implementation: e-commerce marketing and sales strategy and plan for turnover increase.• Improved agency collaborations and influencer strategy.• Responsible for growth and sales driving activities through CRM, SoMe, Google, events.

Oslo, No

Built a new Scandinavian Central Marketing team going from country organisation to a Scandinavian organisation. Including new roles, processes, agency networks and way of working. Leading the new team through the pandemic with excellent results. The central team is in charge of defining Scandinavian and local marketing strategies to ensure customer visits to our shopping centres and sales in our retail stores. Rolled out a comprehensive digital platform for 18 shopping centres including loyalty program, CRM and various digital services.Key responsibilities:• Building and leading the new Central Marketing team consisting of managers of Digital Marketing, Strategic Partnerships & Events, Brand & Media Activations.• Based on market data and customer surveys defining annual marketing strategies, marketing processes and follow up for Scandinavia.• Secured store visits and sales for retailers through driving marketing plans and activations for all retail categories including Food, Fashion, Sports. • Stakeholder management with all retailers to engage 100% of all tenants in campaigns, events and digital activations. • Owner of relationships with agencies; media, ad agency, content, data/loyalty. Cut cost by 63% with new contracts. • Rolling out a digital platform including CRM/newsletter, online sales, loyalty. E-commerce sales of giftcards. • Marketing budget owner. • PR & Communications.

Oslo, No

Key responsibilities: • Responsible for defining all marketing strategies and marketing processes for Sweden and Denmark.• Strategic guidelines for local teams to implement, to ensure visits and sales for our retailers incl Fashion, Sports & Food.• Stakeholder management through retailer collaborations in all Marketing activities. • Owner of all relationships with marketing vendors; media, ad agency, content agency etc for both countries.• Project Owner Scandinavia – rolled out a global creative concept.• Solid line manager of Digital Marketing Manager, Scandinavia.• Budget responsible and follow up on campaign results

Oslo, No

Key responsibilities: • Responsible for defining all marketing strategies and marketing processes for Sweden.• Strategic guidelines for local teams to implement.• Owner of all relationships with marketing vendors; media, ad agency, content agency etc.• Budget responsible and follow up on campaign results

Oslo, No

Key responsibilities:• Responsible for creating processes and strategies to merge the marketing organization from decentralized way of working to centrally managed. Project manager for new graphic profile. • Responsible for creating and follow up of all central campaigns in Sweden for all shopping malls owned by Steen & Ström.

Espoo, Southern Finland, Fi

Responsible for Global Marketing Strategy and guidelines for all Retail & Operator Marketing executions. • Created Global Flagship, Branded and General Store execution guidelines worldwide incl training of all countries and clusters. • Co-created Global Co-branded Guidelines for Operator campaigns

Espoo, Southern Finland, Fi

Based in Helsinki, Finland • Responsible for Global Retail Marketing Campaigns for all channels: Branded retail, General Retail and Operator.• Managed Global Retail Campaign budget.

Espoo, Southern Finland, Fi

• Responsible for retail marketing strategies, campaign development and regional implementation guidelines.

Espoo, Southern Finland, Fi

Covering two key marketing roles on EMEA level.• Responsible for retail marketing strategies, campaign development and implementation guidelines.• Responsible for EMEA event strategy and tookits.

Espoo, Southern Finland, Fi

Responsible for 360 marketing communications and marketing plans for mobile solutions and business devices. Marketing budget owner.Key contact for all partners and re-sellers.Representing the Nordic region in the EMEA Marketing team.