Phillip Mcrae Email & Phone Number

GladRuth Services, offers consulting and client-specific solutions that improve productivity in sales, marketing and customer communications and engagement. We offer influencer marketing strategies, business development services and sales operations consulting.We also provide and mange a cloud based, mobile, product-presentation service for Ipads and tablets. This cross-mobile platform turns a mobile device into a powerful communication and sales presentation tool. We work with clients who want to improve marketing effectiveness, sales productivity and service presentation capabilities. With our mobile presentation software your companies' multi-media content - video, images and documents - are placed at the fingertips of every customer-facing agent. Everyone wins when company representatives speak to customers in a single voice and product and service presentations are consistent, compliant and compelling. So one question is: why aren't you using an influencer marketing program and/or new mobile communications to accelerate sales and improve your customer's experiences??

Directed customer sales strategy in $47B merger that successfully combined cable systems to serve 21 million video customers in 41 states, with 6.3 million digital video customers, 3.3 million high-speed data customers, and 1.3 million cable phone subscribers.Negotiated an industry-changing collaborative outbound Tele-services operation handling 75 million calls annually, saving over $5M while identifying and successfully navigating new FCC legislation regarding DNC policies.Redefined entire approach of direct sales strategy as a brand building element of marketing program. Early indication of success includes 20% increase in sales productivity, 300% increase of competitive ‘winbacks’ and stories of customer appreciation for enhanced attention to their needs.Led collaborative team that created the first multi-product business application for hotels where over 6,000 rooms with over 40% margin are in pilot phase.

Conceived and created Comcast’s first 'Strategic Alliances’ department, responsible for establishing innovative business and new sales channel partnerships. Within three years we were generating over 30,000 new connects annually with a cost per-sale 30% below traditional sales channels.Established first ‘Competitive Strategies’ department in the industry to respond to new satellite and telco threats with innovative strategy, and fresh education and training. One first-ever, national win-back strategy increased competitor conversions 100 fold and was responsible for over 750,000 winbacks over four years.

Philadelphia, Pa

Developed national marketing campaigns targeting new customer growth. Created mail, print and TV advertisement helping drive year-over-year customer growth over 2.1% on 5.5M customers.Conceived, created and managed a national-field partnership program that helped preempt quarterly customer losses. This strategy helped ensure quarter-over-quarter customer acquisition goals were met for over 3 1/2 years.Co-developed and executed an exclusive multi-city customer appreciation tour with characters from the Cartoon Network. Both companies enjoyed increased awareness and brand lifts amid lots of pre-planned PR stops, embedded local support and family-fun, outdoor premier screenings.

New York, New York

Developed first national field sales structure, with compensation guidelines, training and recruitment criteria. Developed and managed third-party sales channel relationships. Traveled extensively nationally to ensure programs and service were incorporated and helped grow new customer base over 2% per year. Conceived and created performance-changing national customer service and sales promotion programs. “BOB” and “Sell-to-Sail” were first national programs that drove increased performances in all three areas of direct customer touch – customer service, technical and direct sales.

Bachelor'S Degree, Business And Accounting

Namic Executive Leadership Curriculum

Wharton Small Business Development Program

Executive Business Development