Regina M. Lutz Email & Phone Number

Napa, California

I am an experienced wine industry professional with broad communications and public relations knowledge supported by a solid foundation of excellent supervisory and organizational ability. I have highly developed verbal and written communications skills, combined with an expertise in wine public relations, marketing, and sales. I know wine production from vineyard to bottle, including a thorough comprehension of the wine life cycle and its impact on sales and marketing. I enjoy close associations with key wine, business, and lifestyle media gatekeepers, as well as new influencers via social media outlets, wine and lifestyle blogs, and forums.

Public Relations Director: 2000-2003 Managed public relations efforts on behalf of the Robert Mondavi family; developed national and international communications stragegy for RMC brands, including luxury portfolio of wineries: Robert Mondavi Winery, Arrowood, Byron, and La Famiglia; and world renowned lifestyle producer, Woodbridge by Robert Mondavi. Introduced international wine family joint ventures, including Opus One, Luce & Lucente, Sena, Arboleda and Vichon Mediterranean.Responsible for internal and external budgets, assisted with agency management, events and sponsorships.

1995-2000 Public Relations ManagerInternational Public Relations (United Kingdom, GAS, Japan, Canada) Developed public relations strategy to introduce Robert Mondavi Family of Wines in key international markets. Created unique publicity opportunities for target media audiences with Robert Mondavi winemakers and family spokespersons.Robert Mondavi Winery (Napa Valley, California)Developed and implemented innovative and successful publicity programs for the Robert Mondavi family, wines, and winery. Managed the publication of "Seasons of the Vineyard" winery cookbook, including regional and national media tour for Chef Annie Roberts and Margrit Biever Mondavi.Provided support and liaison with publisher Harcourt-Brace, in the publication of Robert G. Mondavi’s personal biography (U.S. and Asia), "Harvests of Joy," responsible for direction of external lifestyle agency hired for the project; conducted successful national and international media/sales tour with Robert G. Mondavi.Robert Mondavi Private Selection (Central Coast, California)Developed and implemented publicity programs for the Robert Mondavi Private Selection label (originally labeled Robert Mondavi Coastal wines).Woodbridge Winery (Lodi, California)Developed and executed public relations programs for highest volume brand in portfolio; production grew from 2.5 million cases annually to more than 7 million cases.

Education record

Education record

Education record