Dennis P. Email & Phone Number

Miami, Florida, US

• As the Director of Performance Marketing, I was responsible for spearheading the planning and execution of all Performance Marketing department (Search Engine Marketing, Paid Social and Programmatic Advertising).
• Leads the operation of the Performance Marketing team’s various advertising efforts.
• Recruits, develops, and retains a strong Performance Marketing team to provide guidance and coaching while maximizing their performance and accelerating their professional growth.
• Responsible for managing the profitability of the Performance Marketing department.
• Leads the development and road map of multi-channel digital programs within the context of holistic marketing plans.
• Researches, develops, and pitches new business presentations and brand initiatives for the agency.

Miami, Florida, US

As manager of Performance Marketing, I spearhead the strategic planning and management of the SEM and Programmatic teams for the entire WMI Client portfolio, and responsible for all advertisingbudgets within these channels. I’m a hands-on manager that deep dives into campaign data, and can speak to it holistically as required for stakeholders.- Responsible.

Miami, Florida, US

As a Senior Client Partner, I am fully responsible for account management, media planning, strategy development for all services and billing. Currently the senior client partner for Crystal Cruises and TOGA (Tourism Toronto, Ontario Tourism, Pearson Airport, Air Canada).- Conceptualize, execute and present contents of a full year proposal, which include.

Lakeland, Florida, US

• Developed brand awareness in regional and digital communities through brand outreach, brand advocates and influencers in order to solidify brand foundations.
• Generated onsite lead opportunities in order to implement into digital marketing strategies such as social media communities and email marketing.
• Created PR and marketing campaigns that integrated onsite and digital interactions with the brand/products.
• Researched client/product characteristics and customer behaviors to determine appropriate marketing objectives based on the existing trends.
• Enhanced email marketing practices by analyzing data and incorporating strategies such as drip marketing techniques and lead nurturing opportunities.
• Created and/or maintained budgets, marketing plans and product directions to achieve client business objectives

Miami, Florida, US

• Report to the CEO and actively participate in the development, project management and implementation of new programs and initiatives to integrate with traditional marketing channels.
• Plan/execute business and operation strategy as member of executive team reporting to CEO.
• Responsible for implementation, company-wide training and full life cycle of highly complex projects. (Microsoft Dynamics and Fishbowl Inventory)
• Continually assess status of critical activities and project deliverables to proactively identify and mitigate potential risks related to scope, cost, schedule and performance.
• Establish curriculums and standards for cross-functional teams and multiple department operations in US and China.
• Responsible for the effective management of various teams.

Doral, FL, US

• Executed and directed all SEO, Social Media, Email Marketing and PPC campaigns (B2B & B2C), including website design and website analysis for government and corporate clients.
• Responsible for keyword research, copy creation, conversion tracking and analytics analysis.
• Analyze client portfolio performance of organic and paid search marketing campaigns.
• Responsible for creating, scheduling, reporting and monitoring social media content on Twitter, Facebook, Google+, Linkedin, Instagram, Pintrest, Slideshare & YouTube via various enterprise tools.
• Research and implement social media strategies, conversation calendars, link building and brand interaction leading to conversions/ROI.
• Collaborated with other departments such as Web Development and Media Planning in order to strategize cohesive online/offline marketing plans that track proven ROI.

• Conduct Client Acquisition
• Facilitate business proposals and set potential timelines for marketing campaigns
• Staff recruitment for each campaign including hiring, orientation, placement, training, remuneration, performance evaluation, promotion and transfer.
• Coordinate daily conference calls between staff, executive board and clients References: Camarena Tequila, VPX Sports (Redline Energy)

Responsible for scouting, signing and developing new artists.

Florida Licensed Residential Property Appraiser in Dade, Broward and Palm Beach Counties. Engaged in residential appraisal work primarily for management firms and independent mortgage use clientele. Trained new appraisers and scheduled routes. Heavy research on MLS and property tax database, along with updating firm on new laws.

Miami, FL, US

Responsible for 24hr radio program schedule.

Miami, FL, US

Responsible for all promotional activities for the station including:- On-air contests and give-aways- Onsite and offsite events