Dennis P. Email & Phone Number

Miami, Florida, Us

As the Director of Performance Marketing, I was responsible for spearheading the planning and execution of all Performance Marketing department (Search Engine Marketing, Paid Social and Programmatic Advertising) activities. In addition, I oversee the WMX client portfolio and am responsible for the road map, strategy, performance, and measurement of paid advertisements.Starting in 2022, my focus is on expanding and leading our growing programmatic solutions. This role continues to evolve along with the growth of WMX.• Leads the operation of the Performance Marketing team’s various advertising efforts.• Recruits, develops, and retains a strong Performance Marketing team to provide guidance and coaching while maximizing their performance and accelerating their professional growth.• Responsible for managing the profitability of the Performance Marketing department.• Leads the development and road map of multi-channel digital programs within the context of holistic marketing plans.• Researches, develops, and pitches new business presentations and brand initiatives for the agency.• Executes all corporate policies/objectives while maintaining the highest level of ethics and industry standards.• Reports to Sr. VP of Operations on Performance Marketing department’s P&L, overall client performance, and personnel evaluations.• Guides negotiations and is responsible for the approval of all insertion orders, publisher deals, marketing platform activation, service applications, Master Service agreements, etc.• Works with the Analytics team to identify and develop audience segments and testing, present quantitative and qualitative insights to inform campaign objects, and develop short-term and long-term strategies and forecasts creative.

Miami, Florida, Us

As manager of Performance Marketing, I spearhead the strategic planning and management of the SEM and Programmatic teams for the entire WMI Client portfolio, and responsible for all advertisingbudgets within these channels. I’m a hands-on manager that deep dives into campaign data, and can speak to it holistically as required for stakeholders.- Responsible for guiding and training digital marketers as well as the broader marketing organization on digital marketing strategy and tactics- Develops benchmark criteria to measure the efficiency and effectiveness of marketing programs.- Develops strategic marketing plans for both SEM and programmatic offerings that include display,Connected TV, TrueView, Pre-Roll and Audio- Identify setbacks and roadblocks within a client portfolio and generate solutions with estimatedtimelines- Responsible for leading the communication and development of Performance Marketing presentations on conference calls and in-person meetings.- Create synergies with internal departments (Paid Social/SEO) and other client agencies to maximizeresources and improve client performance at large (beyond direct attribution)- Lead internal performance reviews and facilitate cross-functional communication- Assist business development to define sales targets, pipeline growth strategies, media performancebenchmarks, and new media services- Ultimately responsible for marketing measurement, analytics and insights to optimize performancefor the WMX portfolio

Miami, Florida, Us

As a Senior Client Partner, I am fully responsible for account management, media planning, strategy development for all services and billing. Currently the senior client partner for Crystal Cruises and TOGA (Tourism Toronto, Ontario Tourism, Pearson Airport, Air Canada).- Conceptualize, execute and present contents of a full year proposal, which include developing media plans and recommending multi-channel marketing strategies to meet agency goals for our clients- Analyze campaign performance with regular reporting on a granular level to provide deeper insights and define strategic recommendations- Actively involved in creative and technical executions to ensure our clients are provided with the most up-to- date technology that is relevant for their marketing strategies and budgetPrior Accounts: WoodSpring Hotel Group, Copa Airlines, South African Airlines, Nickelodeon Resort, Azul Resorts, El Cielo Winery and Margaritaville under the Karisma Hotels portfolio

Lakeland, Florida, Us

• Developed brand awareness in regional and digital communities through brand outreach, brand advocates and influencers in order to solidify brand foundations.• Generated onsite lead opportunities in order to implement into digital marketing strategies such as social media communities and email marketing.• Created PR and marketing campaigns that integrated onsite and digital interactions with the brand/products.• Researched client/product characteristics and customer behaviors to determine appropriate marketing objectives based on the existing trends.• Enhanced email marketing practices by analyzing data and incorporating strategies such as drip marketing techniques and lead nurturing opportunities.• Created and/or maintained budgets, marketing plans and product directions to achieve client business objectives• Lead internal and external teams on various projects, set timelines and priorities for client work.• Monitored workflow and deadlines• Organized and prioritized multiple projects for various clients simultaneously• Implemented new marketing strategies through the use of social communities and new media functions• Maintained proper reporting process(s)• Generated client/product awareness through interactive consumer based guerrilla promotions and networking• Developed buyer and user personas on a per client basis as a research method for designing highly favored content in our marketing initiatives.• Created offline/online lead opportunities (Online Contest, Tradeshow booth, etc) in order to implement into digital marketing strategies such as CRM tools, social media and email marketing.• 30%-40% travel to conferences and special events such as SEMA, CMJ, SXSW, NOPI, Auto Show, Latin Billboards and more.Client References: HBO, Pepsi , Adidas , T-Mobile, Sailor Jerry Rum, Hennessey , Toyota Scion, Ecko Unlimited, Myspace.Com, Universal Films

Miami, Florida, Us

Report to the CEO and actively participate in the development, project management and implementation of new programs and initiatives to integrate with traditional marketing channels. • Plan/execute business and operation strategy as member of executive team reporting to CEO.• Responsible for implementation, company-wide training and full life cycle of highly complex projects. (Microsoft Dynamics and Fishbowl Inventory)• Continually assess status of critical activities and project deliverables to proactively identify and mitigate potential risks related to scope, cost, schedule and performance.• Establish curriculums and standards for cross-functional teams and multiple department operations in US and China.• Responsible for the effective management of various teams.• Work with internal and external resources to actively contribute to the development process and execution of interactive/digital marketing communications initiatives to support the marketing plan/objectives.• Manages day-to-day activity/projects related to interactive projects/programs to development new products for clients (Disney Cruise Lines, Carnival, Cracker Barrel). • Draft creative briefs for new programs and initiatives. Creates job descriptions roles and SOPs.• Manages the Digital Design Process. In addition to writing, editing, and content management, works closely with technical, product development, and marketing members to recommend and generate new designs on a regular basis. • Assists in developing and executing PowerPoint presentations for industry events/product launches, CID/Architectural markets and other promotional needs.• Provides budget support and tracks ongoing expenditures relative to assigned projects, assisting in development of marketing spend forecasts and annual budget planning.• Developed digital marketing plan and strategy for website redesign, social media launch, email marketing implementation and development of shopping cart integrated with FishBowl.

Doral, Fl, Us

• Executed and directed all SEO, Social Media, Email Marketing and PPC campaigns (B2B & B2C), including website design and website analysis for government and corporate clients.• Responsible for keyword research, copy creation, conversion tracking and analytics analysis.• Analyze client portfolio performance of organic and paid search marketing campaigns. • Responsible for creating, scheduling, reporting and monitoring social media content on Twitter, Facebook, Google+, Linkedin, Instagram, Pintrest, Slideshare & YouTube via various enterprise tools.• Research and implement social media strategies, conversation calendars, link building and brand interaction leading to conversions/ROI.• Collaborated with other departments such as Web Development and Media Planning in order to strategize cohesive online/offline marketing plans that track proven ROI.• Compile project briefs and master schedules to define project goals, track progress and ensure timely delivery of materials• Responsible for internal and client education/training by developing workshops and preparing documentation of knowledge base. • Improved Matrix 2’s digital services by increasing revenue more than 400% in less than 1 year.• I develop social media SOPs, as well as train and advise staff and clients on SM best practices.• Research and implement new technology/business tools in order to improve performance, efficiency, reporting, listening and visualization of big data.Client References: The Ritz-Carlton Residences, Miami Airport Convention Center, Stock Development, Tui Lifestyle, Sonesta Hotels, Ocean Properties Limited, South Miami-Dade Culture Arts Center, Hollywood CRA

• Conduct Client Acquisition• Facilitate business proposals and set potential timelines for marketing campaigns• Staff recruitment for each campaign including hiring, orientation, placement, training, remuneration, performance evaluation, promotion and transfer.• Coordinate daily conference calls between staff, executive board and clients References: Camarena Tequila, VPX Sports (Redline Energy)

Responsible for scouting, signing and developing new artists.

Florida Licensed Residential Property Appraiser in Dade, Broward and Palm Beach Counties. Engaged in residential appraisal work primarily for management firms and independent mortgage use clientele. Trained new appraisers and scheduled routes. Heavy research on MLS and property tax database, along with updating firm on new laws.

Miami, Fl, Us

Responsible for 24hr radio program schedule.

Miami, Fl, Us

Responsible for all promotional activities for the station including:- On-air contests and give-aways- Onsite and offsite events