Dennis P.

Dennis P. Email and Phone Number

Director of Performance Marketing at WMX, leading programmatic & audience solutions. @ WMX
Dennis P.'s Location
Tampa, Florida, United States, United States
Dennis P.'s Contact Details
About Dennis P.

Over the past 20 years of my career I've remained a student of marketing with a passion in music. I don't always mesh the two together but it is what has fueled me to explore many areas of marketing beyond what I have punched on the timecard. I love to solve problems by providing solutions that are backed by data. Just don't call me an expert, because I still have so much to learn. Let's build a great network together.𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲➥ Media Strategy (Online/Offline)➥ Programmatic Advertising ➥ Search Engine Marketing➥ Social Media Marketing➥ Customer Journey Mapping ➥ Business Development➥ Publicity➥ Account Management➥ Web Development➥ Market Research/Analysis ➥ Email Marketing➥ Workflow Management➥ Analytic Reporting➥ Event Marketing/Activations𝗦𝗸𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗧𝗼𝗼𝗹𝘀 𝘀𝘂𝗰𝗵 𝗮𝘀: Display & Video 360, Search Ads 360, Google Ads, Bing Ads, Yahoo DSP, Simplifi, StackAdapt, Google Tag Manager, Google Analytics/Search Console, Adobe CC, Microsoft Suite, Interspire, Moz, Basecamp, Google Data Studio and Power BI.𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 & 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Copa Airlines, Air Canada, HBO, Pepsi , Adidas , T-Mobile, Sailor Jerry Rum, Hennessey , Toyota Scion, Ecko Unlimited, Myspace.Com, Universal Films, AFG Distribution, The Ritz-Carlton Residences, Miami Airport Convention Center, Stock Development, Tui Lifestyle, Sonesta Hotels, Ocean Properties Limited, South Miami-Dade Culture Arts Center, Hollywood CRA, Camarena Tequila, VPX Sports (Redline Energy), Crystal Cruises, Extended Stay America, American Queen Steamboat Company, Enterprise Holdings, WoodSpring Suites𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀: Virtual Reality, IoT, 360 videos and photography, Blockchain technology, DJing ( I DJ on Vibe 92.7 in Miami, FL), fitted caps (https://strictlyfitteds.com), soul music (https://soulidified.com) and artificial intelligence.𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:✔️Google Ads Display Certification✔️Google Ads Search Certification✔️Google Ads Video Certification✔️Google Shopping Ads Certification✔️Google Analytics Individual Qualification✔️Display and Video 360 Certification Exam✔️Search Ads 360✔️Campaign Manager

Dennis P.'s Current Company Details
WMX

Wmx

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Director of Performance Marketing at WMX, leading programmatic & audience solutions.
Dennis P. Work Experience Details
  • Wmx
    Director Of Performance Marketing
    Wmx May 2019 - Present
    Miami, Florida, Us
    As the Director of Performance Marketing, I was responsible for spearheading the planning and execution of all Performance Marketing department (Search Engine Marketing, Paid Social and Programmatic Advertising) activities. In addition, I oversee the WMX client portfolio and am responsible for the road map, strategy, performance, and measurement of paid advertisements.Starting in 2022, my focus is on expanding and leading our growing programmatic solutions. This role continues to evolve along with the growth of WMX.• Leads the operation of the Performance Marketing team’s various advertising efforts.• Recruits, develops, and retains a strong Performance Marketing team to provide guidance and coaching while maximizing their performance and accelerating their professional growth.• Responsible for managing the profitability of the Performance Marketing department.• Leads the development and road map of multi-channel digital programs within the context of holistic marketing plans.• Researches, develops, and pitches new business presentations and brand initiatives for the agency.• Executes all corporate policies/objectives while maintaining the highest level of ethics and industry standards.• Reports to Sr. VP of Operations on Performance Marketing department’s P&L, overall client performance, and personnel evaluations.• Guides negotiations and is responsible for the approval of all insertion orders, publisher deals, marketing platform activation, service applications, Master Service agreements, etc.• Works with the Analytics team to identify and develop audience segments and testing, present quantitative and qualitative insights to inform campaign objects, and develop short-term and long-term strategies and forecasts creative.
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  • Wmx
    Performance Marketing Manager
    Wmx Jan 2019 - Apr 2019
    Miami, Florida, Us
    As manager of Performance Marketing, I spearhead the strategic planning and management of the SEM and Programmatic teams for the entire WMI Client portfolio, and responsible for all advertisingbudgets within these channels. I’m a hands-on manager that deep dives into campaign data, and can speak to it holistically as required for stakeholders.- Responsible for guiding and training digital marketers as well as the broader marketing organization on digital marketing strategy and tactics- Develops benchmark criteria to measure the efficiency and effectiveness of marketing programs.- Develops strategic marketing plans for both SEM and programmatic offerings that include display,Connected TV, TrueView, Pre-Roll and Audio- Identify setbacks and roadblocks within a client portfolio and generate solutions with estimatedtimelines- Responsible for leading the communication and development of Performance Marketing presentations on conference calls and in-person meetings.- Create synergies with internal departments (Paid Social/SEO) and other client agencies to maximizeresources and improve client performance at large (beyond direct attribution)- Lead internal performance reviews and facilitate cross-functional communication- Assist business development to define sales targets, pipeline growth strategies, media performancebenchmarks, and new media services- Ultimately responsible for marketing measurement, analytics and insights to optimize performancefor the WMX portfolio
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  • Wmx
    Senior Client Partner
    Wmx Feb 2016 - Dec 2018
    Miami, Florida, Us
    As a Senior Client Partner, I am fully responsible for account management, media planning, strategy development for all services and billing. Currently the senior client partner for Crystal Cruises and TOGA (Tourism Toronto, Ontario Tourism, Pearson Airport, Air Canada).- Conceptualize, execute and present contents of a full year proposal, which include developing media plans and recommending multi-channel marketing strategies to meet agency goals for our clients- Analyze campaign performance with regular reporting on a granular level to provide deeper insights and define strategic recommendations- Actively involved in creative and technical executions to ensure our clients are provided with the most up-to- date technology that is relevant for their marketing strategies and budgetPrior Accounts: WoodSpring Hotel Group, Copa Airlines, South African Airlines, Nickelodeon Resort, Azul Resorts, El Cielo Winery and Margaritaville under the Karisma Hotels portfolio
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  • Publix Super Markets
    Manager, Digital Marketing
    Publix Super Markets May 2021 - Feb 2022
    Lakeland, Florida, Us
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  • Public Wizard, Inc
    Founder / Marketing & Public Relations
    Public Wizard, Inc Feb 2000 - Jan 2016
    • Developed brand awareness in regional and digital communities through brand outreach, brand advocates and influencers in order to solidify brand foundations.• Generated onsite lead opportunities in order to implement into digital marketing strategies such as social media communities and email marketing.• Created PR and marketing campaigns that integrated onsite and digital interactions with the brand/products.• Researched client/product characteristics and customer behaviors to determine appropriate marketing objectives based on the existing trends.• Enhanced email marketing practices by analyzing data and incorporating strategies such as drip marketing techniques and lead nurturing opportunities.• Created and/or maintained budgets, marketing plans and product directions to achieve client business objectives• Lead internal and external teams on various projects, set timelines and priorities for client work.• Monitored workflow and deadlines• Organized and prioritized multiple projects for various clients simultaneously• Implemented new marketing strategies through the use of social communities and new media functions• Maintained proper reporting process(s)• Generated client/product awareness through interactive consumer based guerrilla promotions and networking• Developed buyer and user personas on a per client basis as a research method for designing highly favored content in our marketing initiatives.• Created offline/online lead opportunities (Online Contest, Tradeshow booth, etc) in order to implement into digital marketing strategies such as CRM tools, social media and email marketing.• 30%-40% travel to conferences and special events such as SEMA, CMJ, SXSW, NOPI, Auto Show, Latin Billboards and more.Client References: HBO, Pepsi , Adidas , T-Mobile, Sailor Jerry Rum, Hennessey , Toyota Scion, Ecko Unlimited, Myspace.Com, Universal Films
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  • Y-Not
    Senior Project Manager
    Y-Not Sep 2013 - Dec 2014
    Miami, Florida, Us
    Report to the CEO and actively participate in the development, project management and implementation of new programs and initiatives to integrate with traditional marketing channels. • Plan/execute business and operation strategy as member of executive team reporting to CEO.• Responsible for implementation, company-wide training and full life cycle of highly complex projects. (Microsoft Dynamics and Fishbowl Inventory)• Continually assess status of critical activities and project deliverables to proactively identify and mitigate potential risks related to scope, cost, schedule and performance.• Establish curriculums and standards for cross-functional teams and multiple department operations in US and China.• Responsible for the effective management of various teams.• Work with internal and external resources to actively contribute to the development process and execution of interactive/digital marketing communications initiatives to support the marketing plan/objectives.• Manages day-to-day activity/projects related to interactive projects/programs to development new products for clients (Disney Cruise Lines, Carnival, Cracker Barrel). • Draft creative briefs for new programs and initiatives. Creates job descriptions roles and SOPs.• Manages the Digital Design Process. In addition to writing, editing, and content management, works closely with technical, product development, and marketing members to recommend and generate new designs on a regular basis. • Assists in developing and executing PowerPoint presentations for industry events/product launches, CID/Architectural markets and other promotional needs.• Provides budget support and tracks ongoing expenditures relative to assigned projects, assisting in development of marketing spend forecasts and annual budget planning.• Developed digital marketing plan and strategy for website redesign, social media launch, email marketing implementation and development of shopping cart integrated with FishBowl.
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  • Matrix 2 Advertising
    Digital Strategy Account Manager
    Matrix 2 Advertising Nov 2011 - May 2013
    Doral, Fl, Us
    • Executed and directed all SEO, Social Media, Email Marketing and PPC campaigns (B2B & B2C), including website design and website analysis for government and corporate clients.• Responsible for keyword research, copy creation, conversion tracking and analytics analysis.• Analyze client portfolio performance of organic and paid search marketing campaigns. • Responsible for creating, scheduling, reporting and monitoring social media content on Twitter, Facebook, Google+, Linkedin, Instagram, Pintrest, Slideshare & YouTube via various enterprise tools.• Research and implement social media strategies, conversation calendars, link building and brand interaction leading to conversions/ROI.• Collaborated with other departments such as Web Development and Media Planning in order to strategize cohesive online/offline marketing plans that track proven ROI.• Compile project briefs and master schedules to define project goals, track progress and ensure timely delivery of materials• Responsible for internal and client education/training by developing workshops and preparing documentation of knowledge base. • Improved Matrix 2’s digital services by increasing revenue more than 400% in less than 1 year.• I develop social media SOPs, as well as train and advise staff and clients on SM best practices.• Research and implement new technology/business tools in order to improve performance, efficiency, reporting, listening and visualization of big data.Client References: The Ritz-Carlton Residences, Miami Airport Convention Center, Stock Development, Tui Lifestyle, Sonesta Hotels, Ocean Properties Limited, South Miami-Dade Culture Arts Center, Hollywood CRA
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  • J.M. Burley Agency
    Partner
    J.M. Burley Agency Jan 2011 - Nov 2011
    • Conduct Client Acquisition• Facilitate business proposals and set potential timelines for marketing campaigns• Staff recruitment for each campaign including hiring, orientation, placement, training, remuneration, performance evaluation, promotion and transfer.• Coordinate daily conference calls between staff, executive board and clients References: Camarena Tequila, VPX Sports (Redline Energy)
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  • Counterflow Distribution Group
    A&R/Product Development
    Counterflow Distribution Group Jan 2005 - Jul 2006
    Responsible for scouting, signing and developing new artists.
  • Extreme Appraisal Group
    Florida Residential Property Appraiser (Dade/Broward/Wpb)
    Extreme Appraisal Group Feb 1999 - Nov 2005
    Florida Licensed Residential Property Appraiser in Dade, Broward and Palm Beach Counties. Engaged in residential appraisal work primarily for management firms and independent mortgage use clientele. Trained new appraisers and scheduled routes. Heavy research on MLS and property tax database, along with updating firm on new laws.
  • Wrgp- Radiate 88.1 Fm
    Program Director
    Wrgp- Radiate 88.1 Fm Mar 2001 - Mar 2002
    Miami, Fl, Us
    Responsible for 24hr radio program schedule.
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  • Wrgp- Radiate 88.1 Fm
    Promotions Director/ Temp Music Director
    Wrgp- Radiate 88.1 Fm Mar 2000 - Mar 2001
    Miami, Fl, Us
    Responsible for all promotional activities for the station including:- On-air contests and give-aways- Onsite and offsite events
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Dennis P. Education Details

  • Florida International University
    Florida International University
    Public Relations/ Business Marketing

Frequently Asked Questions about Dennis P.

What company does Dennis P. work for?

Dennis P. works for Wmx

What is Dennis P.'s role at the current company?

Dennis P.'s current role is Director of Performance Marketing at WMX, leading programmatic & audience solutions..

What is Dennis P.'s email address?

Dennis P.'s email address is de****@****dia.net

What is Dennis P.'s direct phone number?

Dennis P.'s direct phone number is +130576*****

What schools did Dennis P. attend?

Dennis P. attended Florida International University.

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