Appointed to head the OEM (Original Equipment Manufacturer) Channel Sales operations across Microsoft’s SEA (South East Asia) New Markets, which include; Bangladesh, Bhutan, Brunei, Cambodia, Laos, Myanmar, Maldives, Nepal and Sri Lanka. Assumed a place in the SEA New Markets Leadership team, to influence and shape the strategic direction of regional operations. Key Focus: ▪ Provide strategic leadership across business segments, working in close cooperation with Microsoft’s Business Groups and other internal teams to align and support Microsoft’s Mobile-first and Cloud first strategy. ▪ Engage with CEOs and leadership teams across SEA New Markets with a focus on developing business growth in Multinational Hardware, Distribution Channels and Reseller Networks. ▪ Lead the Retail marketing and Investment strategy across Microsoft’s managed retail accounts in SEA New Markets, with accountability for product launches, marketing campaigns, wide-ranging store staff programs, product demos and creative asset

Reengineered the business and successfully transformed the subsidiary to a high revenue generating entity for Microsoft, in the face of challenging and volatile economic conditions. This role also entailed managing the markets of Nepal and Bhutan. Professional Highlights: ▪ Recruited, trained and mentored a set of individuals to create a unified force in transitioning the subsidiary’s market position ▪ Coached and led teams across three countries. Developed members to their full potential, inspiring and influencing high-quality employee attraction, engaging and engendering an effective work culture. ▪ Developed strategy and ensured robust policies and systems are in place, to attain a strong P&L position ▪ Recorded significant double-digit business growth during consecutive years, amidst unstable political conditions ▪ Established the Consumer Channel Group Segment and developed and executed strategies to propel business, making it a key revenue contributor for the subsidiary ▪ Created a strong Partner Eco-system in Bangladesh, Bhutan and Nepal markets. This included appointments of New Distributors and Managed Partners. ▪ Built the almost non-existent Bhutan business through aggressive Government and Commercial customer engagements, and Partner onboarding

Played a significant role in establishing Microsoft Sri Lanka, as one of the key IT players in the country since the company’s inception eight years back.In the capacity as Director - SMS&P, worked in partnership with Microsoft's Business Group Leaders to drive sales and marketing efforts and provide comprehensive business solutions for small to upper mid-market customers.The SMS&P segment oversees the company's channel strategy, supporting a large partner network that creates a range of solutions to help customers meet their unique business needs. This area of work entailed promoting Microsoft’s many innovative technologies, unique licensing solutions, ERP Software and driving Intellectual Property Rights initiatives.

Charged with driving sales of the top twenty enterprise customers of Microsoft Sri Lanka. Spearheaded the subsidiaries’ first three Enterprise Agreements, within the initial year of Microsoft operations in Sri Lanka. Aggressive sales focus resulted in securing EPG business as the main revenue contributor for the subsidiary.

Lead a sales team to drive business in the Commercial segment, with a portfolio that included IBM Personal Computers, Servers, AS400 and IBM AIX Systems