Putri Adelia Email and Phone Number

Leading a team to manage day-to-day liaison for global brands in technology and F&B industry – from developing strategic plans, comms materials, managing media relations, communities and influencers, to social content and creative production. Experienced in working, coordinating with multiple markets for global brands and new client pitches. Actively involved in P&L discussion and contribution, with a strong administrative understanding.

Managed the platform’s soft launch through a campaign that championed several social causes. Efficiently managed third parties such as NGOs and influencers, supervised a team of content writers, handled social ads, and organized a private event at a local orphanage.

Managed day-to-day for two retainer accounts in the consumer tech and F&B industries, which include developing comms materials and supporting media relations for successful product launches, supporting intensive media monitoring analysis, managing media sessions for food tasting and music concerts. Actively contributed ideas for pitch proposals and managed a global cosmetic brand’s 100th anniversary event and communications on a project basis.

Managed day-to-day for two retainer accounts in the consumer tech and F&B industries, which include developing comms materials and supporting media relations for successful product launches, supporting intensive media monitoring analysis, managing media sessions for food tasting and music concerts. Actively contributed ideas for pitch proposals and managed a global cosmetic brand’s 100th anniversary event and communications on a project basis.

Supported the Malaysia-based startup in their initial expansion to Indonesia by localizing all materials from website to app. Single-handedly developed social media content, set up social ads, and managed community engagement in Facebook.

Worked in a team to develop brand proposal activation, while effectively taking on multiple roles to support local concert promoter for international music acts such as Miss A, 2AM, David Foster & Friends, and The Stone Roses - from developing sponsorship proposals, writing all promotional materials, supervising press kit development and media relations.