Working on the Planning/Strategy team in New York City on the FanDuel and Sprint Mobile accounts. With online Sports Gambling one of the fastest growing industries, my role has required me to make fast paced strategy decisions across a multitude of new markets. My key roles and responsibilities include: Working in a high paced environment, launching new products in multiple new states with heavy direct response campaigns for both digital and linear video  Lead on 5 states, with different media strategies for each based on market maturity for a new product, developing quarterly media plans with multiple KPIs including activations, awareness, and sales Using data and analytics to make informed decisions on large investment opportunities across Digital, Linear, OOH, Print and Radio Media Project Managing with multiple teams, both internally and externally to collaborate and achieve strategic goals including Investment, Analytics, Traffic, Finance and Strategy teams Compiling a quarterly post campaign analysis and presenting to clients, with detailed insights and implications required  Managing multiple subordinates, up to 5 at a time, ensuring projects are completed in an efficient manner, whilst keeping team members engaged and challenged  Responsible for the allocation of activity to a multitude of different messages in market Planning yearly Video budgets, more than $200M, covering Linear, OTT and OLV  Running client meetings on a weekly basis Responsible for budgeting and invoices, often working with budget analysts to balance budgets and spend each month

Working on the Planning/Strategy team in New York City with Chanel Fragrance and Beauty as my main client Managing Media budgets  Planning individual product campaigns on a monthly basis alongside Digital/Social team Implementing yearly strategic approaches for different channels such as Digital, TV, Outdoor and Print Liaising with the client to align on Media approaches Conducting research on market trends, within a range of target audiences, as well as regular competitive analysis Managing entry level associates, ensuring they feel confident in their responsibilities and have the necessary resources available to them. Also have experience training up when new Manager and Associate Director started on the team Analyzing campaign results, identifying key learnings and presenting to the client Negotiating with Media reps

Planning, buying and implementing media campaigns for a range of clients including Volkswagen, Tag Heuer and Bauer. Day to day duties include;Booking media space across offline channels including TV, Out of Home, Press and Radio.Tracking campaigns to ensure delivery on all targets.Liaising with multiple media vendors.Analysing market trendsClient ServicePost Campaign AnalysisInvoicingAdhoc client requests

Acquiring new business, negotiation, account management

Interning at Poppyseed Marketing. My roles and responsibilities include creating e-books, researching the different methods of online marketing, learning about how to use the different forms of social media, customer relationship management, marketing strategies and copywriting