Coco Zhou Email & Phone Number

Montreal, Qc, Ca

Case 1: Branding for Rice Wine- Conducted extensive product strategy research across diverse rice wine segments, including the analysis of numerous rice wine reports and a thorough assessment of competitors. Provided valuable insights and strategic direction for brand promotion.- Evaluated 3 prominent digital marketing channels and tailored strategies for different platforms, successfully launching digital marketing campaigns on platforms like WeChat and Red.- Collaborated with 20 online influencers to run advertisements, resulting in a significant increase in brand recognition. Achieved a 200% growth in the client's WeChat official account followers within 1 month.- Conducted A/B testing and analyzed user behaviour data to optimize design of social media marketing campaigns, leading to increased customer engagement and loyalty.Case 2: Branding for Hotel- Led a team of four to conduct comprehensive market research, revealing consumer preferences and behaviors that informed the hotel's brand positioning strategy.- Utilized data analytics for comprehensive analysis, employing data visualization tools to effectively communicate results to stakeholders, leading to improved customer experience and increased satisfaction.- Analyzed online reviews and feedback to identify areas for improvement, resulting in an enhanced overall customer experience, improved customer satisfaction to 4.9 out of 5.0, and 25% boost in positive customer feedback.

- Played a key role as content creator by selecting, translating, and rewording news articles in alignment with local trends and interests.- Managed social media accounts, collaborating with the editorial team to create diverse multimedia content.- Implemented SEO techniques to optimize content visibility and engagement, fostering a strong sense of community participation and interaction.- Achieved a remarkable 30% increase in social media engagement through the implementation of culturally relevant and interactive content strategies.- Significantly enhanced online visibility by leveraging trending keywords and topics, resulting in the highest click rate of 8224, and driving a substantial increase in website traffic from the target demographic.