Central and Robinson

- Manage overall digital media budget for True group, plan digital media budget and allocate- Direct and manage the digital marketing communications & digital media team of 10 staff to achieve desired digital campaigns and planning- Develop Digital Integrated Marketing Communications (IMC) plan with estimated budget, manage digital communications, social networking, and seeding and viral marketing to deliver the best possible traffics/ROI- Manage, Maintain, and Monitor digital campaign to ensure growth of the campaign and achieve targets- Review Plan, control production and execution of all digital campaigns to ensure that the campaign’s strategy, requirements, and deadline are met- Monitor online crisis management for TrueMove H brand, and increase positive sentiment- Setup, develop online guideline and process to build and manage social networks; i.e. Facebook, Twitter, YouTube, Instagram, Line Official Account- Develop strong relationships with media partners, working closely to optimize performance efficiencies to reach and exceed company's KPI goals- Maintain top ranking on google search result (SEM)- Oversee Brand Portal to provide info about True brands, CI and high frequency to update brand inspiration and trends, and to also ensure system work smoothly for both internal and external use.- Provide consultation on any other corporate website development to ensure the conformity of look & feel and branding- Research and Explore new digital opportunities and make good use of them- Interface with marketing communications functions, as well as PR, events, retail and business product marketing teams.

- Executed the strategy, development, execution and analysis of affiliate programs for US clients; WaterFrontMedia.com, eCampus.com, and KegWorks.com- Developed and executed affiliate communication plan - Responsible for all communication with affiliates, including responding to inquiries and negotiating terms- Reviewed new affiliate applications, maintained relationships with current affiliates, new affiliate recruitment- Planed and executed marketing promotions/bonus campaigns to motivate affiliates to perform to maximum capabilities and grow their sales- Monitored affiliate promotions and promotional placements- Identified and recruited new affiliates to the program- Recommended strategies to improve the performance- Monitored, recommended and implemented strategies to improve key performance metrics, including click-through rates, conversion rates, and average order size- Identified and implemented opportunities to enhance affiliate program, new growth opportunities

- Responsible for a production team of six programmers and one quality control staff- Coordinated between different management departments to collect their requirements- Analysed their requirements and recommended changes to project owners to improve project efficiency if necessary- Assigned responsibilities and developed timeframes to facilitate completion of projects and worked closely with a web designer team- Participated in meetings with project owners to update them on the status of projects under management- Ensured that programming work was completed to timeframe and to the required level ofquality- Ensured required project documentation was produced and user manual was created- Created wire frame of front-end and back-end system

- Visited clients to present a company profile and discussed with customers to find out theirspecific needs and provided them the best solutions- Responded to emails, fax and incoming calls from customers- Followed up with potential clients- Decided website packages pricing-model- Gathered all necessary information to start website or multimedia cd-rom project development- Translated client brief in to project requirement- Proposed hosting plan for clients- Worked closely with production team to ensure projects meet clients’ specifications - Visited clients to report the progress of the projects regularly- Created innovative database sales, production, and finance system using advanced MS Access and kept accurate records- Developed sales and marketing documents such as basic brochure, quotation, and services agreement