Puja Kanwar Email & Phone Number

West Hartford, Connecticut, United States

Joined the Marketing team at Lux Bond and Green. Responsible for working on new web-site for Store 52 and upgrades to current site. Marketing activities include working on the catalogs, newsletters , online merchandizing, SEO marketing and day to day maintenance of the website.

West Hartford, Ct

Strategic Marketing planning - Successfully conceived, developed, and scaled entrepreneurial venture connecting the US boutique market with global brands that offer uniqueness, quality, and sustainability. Conducted market research and innovatively streamlined the process for global brands to reach the potential 158,931 clothing boutique businesses nation-wide as of 2022. Business development and implementation - Drove Brand Awareness by website creation, utilization of SEO tools, participation in trade shows, digital marketing and targeted networking. Recruited, trained, and led national sales teams based in Atlanta, Dallas, California, Chicago, and BostonCollaboration - Consistently boosted YoY sales 40%-50% while concurrently delivering 95% customer satisfaction and retention rates over 10-years. Attained certification to Women Owned Business and networked to find new avenues for sales efforts.Digital Marketing and Analytics - Rapidly responded to marketplace challenges and changes during Covid-19 by creating effective online tools for both the sales team and website buyers. The ease of digital ecommerce platforms helped convert traditional buyers to place orders online and led to a rapid growth in sales through digital marketing over last 3 years.Social Media and Email Campaigns - Creatively applied social media and email campaigns through Canva and MailChimp to curate content for platforms like Instagram and engaged target audience of small business owners to achieve highest click-through rates. Risk Management - Assessed risk and financial health of the business to support the marketing activities

Combined my passions for travel and writing with my New York Times intensive online writing courses and embarked on cultural travel writing.Explored and became proficient at conducting research and creating and marketing digital content such that I developed a highly rated column with a large following.

Key AchievementsLaunched dosimetry program for the measurement of radiation exposure from x-rays, gamma rays, and other radiation used in the treatment or detection of diseases.Obtained National Voluntary Laboratory Accreditation Program (NVLAP) certification by developing operating procedures manual and creating forms to document each process of X-ray radiation laboratory.Performed competitor analysis research to assess potential market share and feasibility of new venture.Created marketing materials for distribution to prospective clients, participated in tradeshows, and presented at client sites.Designed website to promote new and existing products.Managed operations of dosimetry laboratory to ensure compliance with ISO standards.

Advanced Business Certificate In Digital Marketing Strategy And Data Analysis, School Of Business, A

Advanced Business Certificate for business professionals who are interested in careers in the areas of digital marketing and analytics.

Pgdmm, Media & Marketing

B Com Hons, Commerce