Working with SAR group as planning & Strategy lead and managing investor relations for their brands Livpure RO water purifier , Livpure smart home and Livguard batteries Key responsibilities: Leading the long-term strategy planning, evaluation & creation of business models and go to market strategies, business finance, Monthly business performance review with leadership & Founders, Board meeting reviews, Interacting with Investment bankers on brand future strategy, Valuation & Fund raise and also evaluating acquisitions for future growthKey Project: Livpure FP&A set up & stabilization and Working Capital Optimization

- Strengthen the internal control framework- Drive Compliance & governance ( SOA, GST, TCS, TDS, Audits, Policies & Process) - Drive operational metrics , SOX compliance & Controlling Payments- Leading a team of 20 people

- Partner the procurement function in driving business agenda around costs, cash and profitability- Performance Insights & Cost Control- Commodity prices movement evaluation to drive strategic decision making on pre/post buying- Cost productivity projects - Sourcing, Value Engineering & Manufacturing efficiency- Capex & Opex Management- Global & Local reporting - Drive financial controls improvement and hygiene- Vendor Management, Cash flow management- Team size: 3 people (CA's)

GIS (IT) Finance Controller• Accounting, Auditing, IT Asset management, Capex, Opex & Cost controlteam size 2 professionals

Asia Product Category Lead (Turnover $1.6billion):• Assessment of Category Financial performance on various KPI’s to drive sustainable profitable growth across categories & clusters for all reporting Cycles-Monthly reporting/Plan/LRP/Forecasts• Regional Business case evaluation of capital investments on various KPI’s (Payback, IRR & NPV)• Transfer Pricing finalization for Exports & Imports of Asia region Team size 2 professionals

Responsible for Washer, Microwave, Water & Built-in categories:• Planning & forecasting: Annual Operating plan (OP) for the categories in coordination with Marketing & sales teams• Monthly Analysis & Reporting• Leadership discussion “Internal Business review” • SG&A budgeting and monthly analysis • Business Partnering• New product development:  Simulations & Analysis of new investment on various KPI’s  Business relevant presentation to arrive at right decision  Post launch assessments• Engagement with Marketing  Providing valuable insights for pricing decision and creating line structures  Support with simulations / analysis  Market Share deep dive

• Financial Planning & Reporting- Monthly, AOP, Forecasts and Long range plan• Finance lead for crucial business enablers:  Price Margin Realisation(PMR) - Support Asia PMR team with embedment of GPS in the key reporting matrices  Partner with P4B lead for cost leadership (Cost Saving Projects) Zero Base Budgeting

P3B Cost Leadership (Cost saving Initiatives in the organisation)Finance lead for ZBB (Zero Base Budgeting for SGA expenseLead the standardization of Policies relating to SGA cost elements across Asia.Asia Finance consolidation & Reporting

-Monthly / Quarterly Estimates for EBIT / OCF / WC -Preparation of Annual Operating Plan (AOP)-Preparation of MBOM (Monthly Business operating module) & Sales / EBIT Recons on monthly basis-Product group cum channel wise profitability analysis including analysis at SKU level-Supported Marketing team in pricing decisions-Capital budgeting analysis( ex:Consumer tyres expansion investment feasibility analysis)

-Monthly / Quarterly Estimates for EBIT / OCF / WC -Preparation of Annual Operating Plan (AOP)-Preparation of MBOM (Monthly Business operating module) & Sales / EBIT Recons on monthly basis-Product group cum channel wise profitability analysis including analysis at SKU level-Supported Marketing team in pricing decisions-Capital budgeting analysis( ex:Consumer tyres eapansion investment feasability analysis)

-(a) Audit planning(b) Examination and analysis of financial assertions, records and statements (c) Ensuring compliance with Accounting Standards, Auditing Standards, Companies Act and Legal PronouncementsHandled Statutory Audit of Eicher Motors, Honda Siel Cars,ITC Ltd(Hotel Division),etcSOX Audit of Coca Cola India pvt. Ltd.