Puja Roy Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- Develop, implement and coordinate all communications activities and campaigns and monitor the success of these campaigns.- Creating internal communications protocols- Create, implement and oversee communications programs, both internal and external, to effectively describe and promote the organization and its products.- Develop and implement effective communication strategies that build brand awareness and customer engagement across social media handles and mobile app push notifications.- Lead the marketing and public relations activities.

Mumbai Area, India

- Content creation for Internal and External communication (fortnightly newsletters, case studies, reports etc.), as well as for various social activities across all departments- Strategizing/planning the social media calendar and populating content regularly to communicate the organization's offerings to the beneficiaries/ Target Audience for both mobilization and awareness purposes- Collaborate with field managers/ department POCs to get updates for various external and internal communication purposes- Work on Quarterly and Annual Reports - arriving at a narrative post group discussion, pruning and reframing content for each department and deriving at the final report.

Mumbai Area, India

- Build the social media plan for Capgemini senior employees based on their area of expertise and upcoming events. - Develop social media campaign messages for various international events and plan them 2 months ahead- Curate necessary information on a certain topic as per the approved plan and write ghost blogs on behalf of the Expert (CG employee). Get it vetted from them and finally publish them with keywords, meta tags and images on the Capgemini website- Create mock questions and content flow for podcasts, on the basis of which Experts speak during their podcast sessions.

Mumbai Area, India

- Taking care of the entire content piece across all the platforms for Avenue E-commerce Limited (UI messages, SMS, Email, push notifications, DMart online website content, social media etc.)- Creating the entire content for Avenue Supermarts Limited's corporate website (www.dmartindia.com)- Managing the in-house team of Content Writers and responsible for the overall content displayed on DMart’s E-commerce website (www.Dmart.in)- As a part of the marketing research team, did qualitative research of target consumers to understand the market receptability. - Conceptualizing and writing canned responses for the Email management team (customer service)

Mumbai Area, India

- Create, develop and manage content for organization’s web presence - Managed a team of content writers for a renowned US e-commerce client.- Understanding client requirements, generating briefs, client coordination and copywriting for Ad agency wing of the company- Copyedit and proofread all web content, including copy for e-mailers, print ads, newsletters, blogs, articles, social media, etc.

Master Of Business Administration - Mba, Marketing

B.A In Comparative Literature, Major

Activities and Societies: Drama, music, debate, etc.

M.A, Advertising And Public Relations.

Activities and Societies: Participated actively in media workshops in and around Mumbai and made several short films and documentaries.