As an MBA candidate specializing in Business Analytics and Data Science, I have a keen interest in applying my analytical skills to the field of marketing, aiming to uncover insights that drive customer engagement and business growth.Passionate about data and marketing, I am developing the expertise to analyze consumer behavior, market trends, and campaign performance, with the goal of creating actionable insights that boost brand success.In my current internship at Tata Steel Kolkata, I am further refining my analytical skills by working on real-world business challenges, leveraging tools such as Python, SQL, and advanced Excel. This experience has honed my ability to analyze large datasets, identify trends, and communicate actionable insights to cross-functional teams.I am motivated by the challenge of using data to solve complex business problems and am eager to contribute to an organization where data-driven strategies are at the core of decision-making. My goal is to help businesses not only understand their data but to use it as a catalyst for innovation and sustainable growth.
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Marketing AnalystShree Renuka Sugars Limited Jul 2024 - Sep 2024Kolkata, West Bengal, IndiaAs part of my internship at Shree Renuka Sugars, I worked on a project titled "Collecting and Analyzing Data Around Barriers and Drivers of Consumers Graduating from Loose to Madhur Sugar in the Kolkata Market." My responsibilities included gathering and analyzing consumer data to identify key factors influencing the shift from loose sugar to branded Madhur sugar. I conducted surveys, analyzed purchase patterns, and evaluated market trends to provide actionable insights that could help the company increase market penetration and address consumer concerns. The project allowed me to develop strong analytical skills as well as technical skills for visualizations parts while gaining deep insight into consumer behavior in the FMCG sector. -
Business AnalystPracto Jun 2024 - Aug 2024Kolkata, West Bengal, IndiaAs a Business Analyst intern at Practo from June to August 2024, I focused on analyzing health and demographic data to uncover correlations between various factors and heart disease. Through exploratory data analysis (EDA) with Python, I visualized key health indicators such as BMI, blood pressure, and lifestyle habits like smoking, making these insights easier for healthcare decision-makers to understand. -
Human Resources TraineeSnti, Tata Steel Jun 2022 - Jul 2022Jamshedpur, Jharkhand, India
Puja Yadav Education Details
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Business Analytics And Data Science -
Human Resources Management/Personnel Administration, General -
High School Certificate Of Competence Program
Frequently Asked Questions about Puja Yadav
What is Puja Yadav's role at the current company?
Puja Yadav's current role is Aspiring Marketing & Business Analyst || EIILM-KOLKATA MBA- Business Analytics & Data Science || Data-Driven Problem Solver|| Former Intern @Tata Steel @Practo @Shree Renuka Sugars.
What schools did Puja Yadav attend?
Puja Yadav attended Eiilm-Kolkata, Arka Jain University, Jamshedpur, Jharkhand, St. Mary's English High School, Jamshedpur.
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Puja Yadav
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