Observation and creativity together act as essential tools in communication. Communication is something which has the power to make things appear best or worst. I am experienced in playing with these tools of communication. Ideation, planning, development and implementation are the four process which sums up my role in the field of content and strategy. I have worked in horizontal segments, that is diverse media sections where content planning and development is involved. Be it a brand, service, organisation, project, or online media, I have touched their nooks in copywriting, content development, creation, strategy planning, media planning, campaign management, community relations, business communication and communication management. Not just a pen & paper person, I am good with presentation and public speaking. Mass communication had been my interest area, and I have tried reaching all of its areas even academics. Interested in research and implementation. Content is the key, and I understand its responsibilities as a social awareness tool too. I am a people person, I try to understand the emotions behind any communication and the storytelling art inside me helps me in developing creative outputs.